Marketing

Get to know these influencers from the Visayas and Mindanao regions who are carving their own niche.

Email marketing is not dead. In fact, statistics say it beats social media 40x on customer acquisition.

Videos are more effective at converting customers into buyers. But you need a good strategy to create a really convincing video ad.

Apply these SEO best practices to your ecommerce site and improve your chances of getting found by your customers online.

Retargeting ads are more likely to get you that conversion. Here's how to retarget your customers right.

People are going back to shopping in malls and retail stores. So how can your ecommerce business stay competitive?

If you're running an effective social media campaign, good for you! But that's just the start of your digital marketing strategy.

TikTok for Business promises to convert joy into brand engagement. Find out why you should be on this platform.

Your social media posts can make or break your brand. So make sure you're doing them right.

Filipinos like to ask questions before buying. Setting up a chatbot will let you talk to your customers 24/7.

If you've been hesitating before, now is the time to take that leap and start your online business.

If before people search for products, now the products find people. Learn how discovery commerce works.