Any marketing technique with people at the center of it has a good chance of moving Filipinos.
Filipinos are known to be one of the most sociable people in the world. From the usual handaans to the regular barkada nights, the Filipino people’s love for socializing can’t be denied.
So in this day and age of digital technology where connecting and socializing can be done almost anywhere and anytime, it’s no surprise that Filipinos would use this opportunity to stay connected. In fact, the number of social media users in the Philippines would increase to 90 million by 2025.
Because of Filipinos’ love for socializing, the types of marketing techniques that work best in the Philippines are also people- and social media-centric. If you want to effectively market your products in the Philippines, you should always keep this factor in mind.
In this guide, we’re going to give you a walkthrough on the types of marketing techniques that work especially well in the Philippines.
Word-of-mouth marketing is considered the most trusted form of marketing strategy. As a matter of fact, 92% of consumers trust recommendations from people they know — from their friends and family. Obviously, this is where our resident tsismosos and tsismosas come in handy.
To make this possible, you need to ensure that your products are of good quality, your services are reliable, and your customer relations are solid. This builds up over time with every brand exposure and with every customer interaction. The buzz creates itself when your products are so good or when you do something so delightfully unexpected for your customers that everyone can’t stop talking about it. This will definitely boost your brand awareness as well as your brand loyalty.
Influencer marketing is one of the most influential digital marketing strategies in the world (pun intended). In fact, a study showed that influencer marketing is set to grow to an approximately $9.7 billion industry in 2020.
Here in the Philippines, influencer marketing is definitely a digital crowd-favorite. Take Niana Guerrero and Nicole Andersson for example. They aren’t exactly celebrities but because of their great number of followers, their influence is undeniable.
Companies and brands usually seek popular social media influencers with great followings to endorse their products and/or services. This can be done by giving them free products or by paying them to post about their products/services (or a mix of both) on their social media sites. Since the rates and fees of social media influencers are usually lower than those of celebrities, influencer marketing is a good option for most brands.
Social media marketing
In the Philippines, social media marketing is also a big hit. This comes as no surprise as the Philippines is known for being one of the most social media savvy countries in the world, with 71% of its 100 plus million population being active social media users.
A close relative of influencer marketing, social media marketing is the use of social media platforms to connect with potential customers. Since most people spend most of their time on social media sites, advertising on those platforms is definitely a good idea. Social media marketing is also far cheaper than traditional media and print marketing.
A good social media marketing content depends on where you’re posting it. For example, if the platform is Facebook, text and video content are the most effective. If the platform is Instagram, a good photo content would do the trick.
If you’re going to go all-in on social media marketing, you’ll have to take video marketing seriously too, since it’s one of the most effective marketing strategies today. A study showed that viewers retain 95% of a message when they watch it in a video. This can be compared to the mere 10% retention viewers get when reading it in text. That’s the advantage of videos over other mediums of communication.
Another advantage of video marketing is the possibility of your video content becoming viral. It’s not easy to go viral, but when your video does, you can reach a wider audience and increase your chances of customer conversion.
To make your video ads more effective, try creating engaging and attention-grabbing content. Funny, heartwarming, and trendy video ads are more compelling to viewers. Likewise, you can team up with influencers to make it more appealing and reach a wider audience. It’s like hitting two birds with one stone!
To sum it all up, the Philippine market is one that is all about the people. To successfully win the hearts of your Filipino consumers, you must market your ads in a way that captures this social aspect of Filipinos.