Branding

Beginner SMEs, Branding

How Color Psychology Shapes Packaging Design

Color plays a crucial role in your packaging design. Find out how to leverage this to boost your sales.

Beginner SMEs, Branding

Best Examples of Brand Storytelling

Take inspiration from these compelling brand stories to craft one for your business.

Beginner SMEs, Branding

5 Cost-Effective CSR Initiatives for Small Businesses

CSR initiatives cost money, but even small business can always do good for society.

Beginner SMEs, Branding

Brand Loyalty vs. Customer Loyalty

Learning the differences between brand and customer loyalty will help you create better strategies to boost your profitability.

Beginner SMEs, Branding

Trademark vs. Copyright

Protect your business from imitation and infringement, understand when to use copyright and trademark.

Branding, Established SMEs

Understanding User Engagement and How to Measure It

Monitoring user engagement is important to your brand. Here are the metrics you should know.

Beginner SMEs, Branding

Professional Fonts to Use for Business

You can't just use any font you fancy for your business. It's important to look professional and easy to read.

Branding, Established SMEs

How to Build Your Brand through Vlogs

Many customers follow brands because of their engaging vlogs. Learn how you can successfully join the vlogging train. (This post was updated on Jan. 19, 2024)

Beginner SMEs, Branding

Choosing A Domain Name For Your ECommerce Store

What's in a domain name? It can create a strong brand presence and attract target customers to your ecommerce site.

Beginner SMEs, Branding

Brand Management 101: How It Helps Your Small Business

Managing your brand well will benefit your business in many ways — create awareness, grow sales, and more! (This post was updated Nov. 17, 2023)

Branding, Established SMEs

Your Ultimate Guide to Building Your Digital Brand

How can you build a digital brand that sticks to people's minds and will last for a long time? Start with this ultimate guide.

Branding, Established SMEs

12 Tips for an Effective ECommerce Blog

A blog can help you attract your target customers online. Here are great ideas to design and build your own ecommerce blog.

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