Branding

How important are your product photos? 90% of online shoppers say good photo quality is one of the reasons they're attracted to buy.

Your online store name should be unique but easy to remember. How to do you achieve that?

Your branding reflects your personality, values, culture and vision. Managing your brand well will benefit your business in many ways.

As an online seller, there's a lot you could do to ensure that consumption and production patterns become more sustainable. Start with packaging!

You don't need a grand plan to become an eco-friendly business. You can do it in small

Your brand values tell your customers what you stand for. These great examples of brand values will help you create your own.

Building and growing your brand community helps establish trust and loyalty around your business.

Your branding strategy should answer the questions: What separates you from other businesses, and why should your customers care? 

Studies say that 95% of purchases are based on emotion. How do you effectively use emotional branding to win your customers' hearts?

Do you need a full on rebranding or just a brand refresh to stay fresh and interesting to your customers? Here's a useful guide for you.

With social media and marketplaces, do you still need an ecommerce website? Yes! And here's how you should do it.

Your brand colors should reflect your industry and personality, but it should also make your brand memorable to customers.