TikTok is now one of the four biggest social media platforms in the country, maybe even the world (Facebook, Instagram and YouTube making up the top three).
While it started as a platform to post dub videos, dance videos and song covers, eventually it became an all-around entertainment app. And now it’s even turned into an ecommerce platform where younger generations of e-shopaholics spend their money!
There’s no denying that TikTok influences a massive audience so it’s important to efficiently utilize the platform to achieve virality for your content, especially if you’re using TikTok for business.
But we know that going viral is not easy to achieve. So Ninja Van is here to guide you through it.
#NinjaTip: You need all the help to grow your TikTok Shop. Kaya naman Ninja Van provides special rewards and perks para tulungan ka. Get your TikTok rewards and perks now na!
10 Tips for going viral on TikTok
These tips will help you create viral TikTok videos to engage your audience and promote your online business.
1. Know your audience
First things first, know who you’ll be talking to. Understanding your audience is the first step to identify if your content or the product you’re promoting is relevant. Otherwise walang papansin sa ‘yo or your audience will end up confused.
2. Make your TikTok videos unique and trendy
Create content that is both unique and aligns with current TikTok trends. Keep an eye on the Discover page and trending hashtags to stay updated.
Also think of a unique way to sell your product differently from others through creative content that will make your audience stop and watch your videos.
3. Make your content high-quality
High-quality videos are more likely to catch users’ attention and get shared. Invest in good lighting, clear audio and stable camera work.
While you’re at it, learn some basic or advanced video editing techniques. There are many free lessons you can enroll in online. Or simply watch tutorials on YouTube, we’re sure you can learn useful tricks from them.
Learn some insights from Successful Filipino Content Creators who are Also Entrepreneurs.
4. Use hashtags
Find relevant and trending hashtags to increase the discoverability of your content. Include both popular and niche hashtags to broaden your reach.
Optimizing hashtags will help boost your content and categorize your content on the platform. Remember to use a maximum of 3-5 hashtags.
5. Choose trending music
TikTok is heavily reliant on music. Choose popular or trending songs to accompany your video, or even create your own original soundtracks.
Trending music will help the audience engage and relate with your content. There’s also a chance for your video to be included in the list of top content that uses a trending song.
6. Keep it short and snappy
TikTok videos are short, so keep your content concise and engaging. The ideal length is between 15-60 seconds.
People use social media every day and view a lot of random videos. Long video content can be overwhelming and lead to information overload. So keep them short and snappy to prevent viewers from losing interest.
7. Engage in storytelling
Tell a compelling story or convey a message that resonates with your viewers or customers. People are more likely to share content that evokes emotions.
Your followers will also engage more with your business if they know more about you, your values and why you started your business in the first place. Create content that humanizes your brand and make it relatable to your audience.
Also read: How to Win Customers through Emotional Branding
8. Be consistent
Post regularly to keep your audience engaged. Consistency helps build a dedicated follower base.
Also be consistent in the way you communicate with your audience — your messaging and how you sell your products in general.
People consider the ‘aesthetic’ of your whole image. Therefore, in terms of visuals, you need to be consistent, too.
9. Collaborate with other creators
Collaborate with other TikTok creators in your niche. Partnering with influencers, creators and affiliates with a large following can help you tap into their audience.
Collaborating with other creators increases your brand exposure, awareness and even leads for business.
10. Engage with your audience
Respond to comments, engage with your followers, and create a sense of community around your content. When people feel connected to your content, they’re more likely to share it or add your product to the yellow basket.
Creating a community also builds customer loyalty to your online business.
Some more reminders on how to make viral TikTok videos
Following the tips above will help you reach your goal of going viral on TikTok. But one viral video is not enough, there are next steps to keep your TikTok Shop at the top of its game.
Here are some more things to keep in mind:
Good virality. The ultimate aim of every content creator is virality, especially if you use it for business to earn profit. But don’t do anything that could damage your business. Work for virality, but do this in a good way so people remember you in a goo way.
Keep innovating. Don’t be complacent. Monitor your progress so you can be innovative in your approach. Always think of what you can offer your target audience so you will not lose them.
Prioritize your audience . As much as you want to go viral to increase sales, never sacrifice your audience just to gain popularity. Prioritize their needs and how you can help them through your products. Listen to their feedback, as it will help improve your performance.
Here are techniques to Get Customer Reviews for Your Online Business.
Choose the right time for posting. In promotions, you also need to consider the right time to post to gain more views and engagements. Monitor your audience engagements during peak hours, weekends and weekdays to set what time works best for you and your target audience.
Track the engagement of your content . To measure the success of your content, track the views and engagement by activating TikTok analytics on your account. Use the data to understand what your audience wants and improve your content.
Grow your TikTok Shop with the right courier partner
Going viral on TikTok will make customers more aware of your TikTok Shop and the products you’re offering. It’s your key to increasing sales and developing a good relationship with your audience.
shipping experience and get big rewards for your business.
And your growing TikTok Shop needs the right business partner. Ninja Van is not just your reliable courier service, we’re also here to help you keep growing with our customized logistics solutions, dedicated account management and business support to help streamline your operations.
Discover the perks and rewards you can get when you become a Ninja Van TikTok shipper today!
We’ve got more TikTok tips for success:
5 Tips on How to Run Successful TikTok Ads
Best Practices for Adding Products on TikTok Shop
Top TikTok Shippers Share Their Tips for Success
