TikTok is more than a social media app for dance challenges, music discovery, video tutorials, and influencer content marketing. It’s also a shopping platform and a search engine.
Many young and Gen Z consumers search for products on this popular platform, making TikTok SEO increasingly relevant.
Discover how you can boost your TikTok Shop’s visibility, make your brand stand out and generate more profit by using SEO for TikTok.
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What is TikTok SEO?
When people talk about SEO, the first thing that comes to mind is Google. But there’s no denying that more and more people are using platforms like TikTok, Instagram and Facebook for product search and discovery.
Considering the fact that the online community is exploring social media platforms as an alternative to traditional search engines like Google and Bing, it’s important for online businesses to start learning how to do SEO on TikTok.
SEO for TikTok is essentially the process of optimizing your content with the intent of reaching the target audience, ranking higher on the app’s search results, and generating more sales on your TikTok shop.
For reference, here are the Ecommerce SEO Best Practices You Need to Know.
Why you should do SEO on TikTok
Younger internet users are using TikTok for informational search queries. This is largely attributed to the fact that TikTok content is rapidly expanding from trending sounds and viral dance challenges to relevant content ideas, such as how-to videos and Q&A sessions.
People also use TikTok to discover new recipes, outfit ideas, work hacks, financial advice, and many more.
By using SEO on TikTok or investing in a TikTok SEO tool, you boost your brand’s visibility on the platform. This lets your TikTok shop connect with a bigger audience, increase engagement and generate more profit.
High TikTok engagement can actually boost your Google search visibility, too, because Google search results now include video content.
What are the TikTok SEO ranking factors?
TikTok’s unique algorithm puts hyper-relevant content in each user’s For You Page (FYP) based on the following TikTok SEO ranking factors:
- User interactions, including likes, saves, shares, follows, comments, skips, and video completions by each user on previously watched videos
- Video information, including the captions, hashtags, and sound clips used for each video — this is why it’s important to use relevant keywords
- Device and account settings, including each user’s location, language preferences, and the type of device used to browse on TikTok
7 tactics for TikTok SEO
You must be thinking now, “How to do SEO on TikTok when I’m not an expert?”
These steps will help you get started in optimizing your TikTok content to increase their search visibility and win you more customers.
1. Get to know your audience’s wants, needs, and search intent
The first step of planning your TikTok SEO strategy is to understand your target audience. Get to know their wants and needs so you can create content that addresses their search intent.
Understanding your audience lets you provide relevant answers to their questions and timely solutions to their problems.
2. Use targeted keywords and relevant hashtags in your posts
Be mindful of the captions you write for your TikTok content. Conduct keyword research so you can find and use relevant keywords that your target audience use in their search queries.
Then, add 3 to 6 relevant hashtags to your captions as a signal for the algorithm to boost the content’s discoverability.
3. Stay updated with the current and rising TikTok trends
How do you stay ahead of the TikTok SEO game? By remaining alert on the ever-changing TikTok trends, of course. Keep track of viral videos, trending songs and sounds, and popular hashtags in your niche.
From there, you can get content creation ideas that your audience is likely to respond well to.
Here are some TikTok Content Ideas for Your Business
are trending on TikTok.
4. Find ways to rework or revamp your old content
TikTok currently doesn’t let you edit a video after it has been published for over a week. But why leave it at that if it has potential?
If you have old content that’s relevant and could potentially trend but isn’t performing well, try to revamp it, rework the topic, or revise the caption for better engagement.
5. Ensure consistency with your content’s niche
Whether you’re reworking old content ideas or elevating your TikTok SEO game, make sure that your new content remains consistent with your brand’s niche.
In addition to making your brand appear credible and trustworthy to users, it gives the algorithm a better idea of who to show your content to.
6. Observe what your competitors are doing on TikTok
If your main goal is to gain leverage over your competitors, you have to study their TikTok strategy.
Find out which of their videos are performing well and why. Then, explore those topics and trends for your own strategy. That said, remember to keep your ideas original and related to your niche.
7. Engage with and collaborate with other TikTok creators
TikTok is an increasingly competitive marketplace. But that doesn’t mean you should steer clear of other users.
In fact, regularly engaging with TikTok brands and creators in your niche can help you get traction. Consider collaborating with creators and influencers whose content align with your brand identity, too.
Push your TikTok Shop to the top
TikTok is one of the most used social media platforms in the country, and it’s also transforming the way people shop online.
With more people using the app to search for products and brands online, businesses have an opportunity to capitalize on this search behavior through TikTok SEO.
Implement SEO on TikTok so your content can gain visibility, reach the right audience, and let your TikTok shop stay ahead of the game.
And your TikTok shop needs a reliable courier service for fast and secure deliveries. Ninja Van is a trusted partner for many TikTok sellers as they enjoy many perks and customized logistics solutions for their growing ecommerce business.
Learn what Ninja Van can do for your TikTok Shop.
Check out more tips for your TikTok shop:
Get These Exciting Ninja Rewards Perks for Your TikTok Shop!
5 Tips on How to Run Successful TikTok Ads
Best Practices for Adding Products on TikTok Shop
