Ecommerce businesses face tough competition. It’s not enough that you have a good product or that you’re selling it for a lower price. No, you have to really stand out from the crowd.
Especially when you’re selling in marketplaces like Shopee and Lazada.
Standing out online is the result of really understanding your target market and how marketplaces work. While there’s no one-size fits all here, it’s still important to understand the basics and leverage your strengths.
Why you should focus on product visibility online
As we said, you’re competing against many brands with similar products as yours. So you have to work doubly-hard to stay visible and attract the attention of customers.
Here are some benefits when your shop is visible on popular marketplaces.
- Increased exposure and reach. By increasing your exposure and reach on marketplaces, you also reach more people who could be your next customers. This puts you on their radar and they’ll think of you when they need to make a purchase.
- Higher sales potential. Higher visibility also exponentially increases your chance to close more sales. Well-optimized product listing can increase click-through and conversion rates that can bring you ROI.
- Competitive advantage. With the competitive nature of the marketplace, it is indeed an advantage when your listings show up as a top recommendation for keywords relevant to your product. This can mean more sales for you.
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7 effective ways to improve product visibility
Increased product visibility opens up more opportunities to be the top-of-mind in every stage of a customer’s buying journey.
Many customers who shop on marketplaces show loyalty to sellers and shops that give them a good experience. They’re not just looking for the cheapest options available, they value product quality and customer care.
or brands that give them a good buying experience.
But before you gain their loyalty, they must first find you amidst a sea of similar shops and sellers.
Go through this list to optimize your online shop and reach your sales goal sooner!
1. Optimize your product title and description
Use relevant keywords in your title and description to improve search visibility when customers look for your product in marketplaces. Make sure that your product information is accurate and easy to understand.
Don’t forget to communicate the unique selling points and benefits of your product. Avoid giving general descriptions that don’t offer much to the customers.
2. Use high-quality images and videos
Include clear, high-resolution images that showcase your product from different angles. It’s also great to use videos and interactive visuals to demonstrate product features and usage.
Double-check the resolution and make sure they’re optimized for quick loading on different devices.
3. Highlight good customer reviews and ratings
Encourage customer feedback and ask them to upload photos of your product. Many shoppers check for real reviews and images of the actual product before deciding to buy.
Also actively respond to reviews, both positive and negative. Once you get positive reviews, you can leverage this by putting it prominently on your product page to build trust and credibility.
You can even reward customers for leaving reviews and uploading photos by giving them cashbacks or vouchers for their next purchase. Check out these techniques to Get Customer Reviews for Your Online Shop.
4. Find a sweet spot when pricing your product
Price your product competitively against your competitors while considering your own costs and your product’s value.
This doesn’t mean setting your pricing too low just to attract sales. You can offer occasional discounts or loyalty programs to win over price-conscious customers.
5. Offer promotions, cashbacks and free shipping vouchers
Run regular limited-time promotions or bundle deals to attract more attention. You can also give out cashbacks or gift cards to encourage repeat purchases.
If you’re feeling a bit more generous, free shipping offers are a no-brainer. Just set minimum purchase requirements to ensure that you can still be profitable at the end of the day. Here are some great ways to offer free shipping!
6. delivery turnaround time
Today’s customers want to know when their orders will arrive, that’s why Lazada and Shopee require this information from you. You can explore offering expedited shipping for customers who need faster delivery.
At the end of the day, clearly state your estimated delivery times to manage customer expectations. In case there are delays, communicate them transparently.
A great way to increase your product visibility is when customers comment: Super fast delivery, thank you sa seller!
7. Leverage social media and influencer marketing
Don’t keep all your eggs in one basket. Maximize your online presence by building a following on social media. You can also tap and collaborate with influencers or bloggers to promote your products to their audiences.
Finally, the rise of user-generated content and testimonials has successfully helped many businesses create buzz. Experience the same for your online shop. Here are more tips on using User-Generated Content for your business.
Increase your product visibility, increase your sales
Selling on popular marketplaces, like Shopee and Lazada, is not as simple as setting up your shop. While these platforms can help with your marketing, making your product visible to more customers is your responsibility.
Work to increase online visibility so more people will notice you. The tips above are just the starting point. You’ll need a strong marketing strategy to sustain your business and increase your profits.
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More helpful online selling tips:
Ecommerce Platform vs. Online Marketplaces
The Best-Selling Products in the Philippines
4 Online Selling Tips to Increase Your Sales
