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Insights

8 Business Lessons You Can Apply from The Art of War

Doing business is like going to war. Here are 8 evergreen lessons from The Art of War to pave your path to victory.

Established SMEs, Marketing

5 Promotion Strategies You Should Try During Sale Season

The year-end shopping season is here again. How do you make the most of it to earn more from your customers?

Beginner SMEs, Marketing

How to Sell Products on Facebook Live

Selling products on Facebook Live is like putting up a performance on stage. Lots of preparation goes behind a single session!

Successful Entrepreneurs

10 Most Successful Entrepreneurs in the Philippines

(This post was updated on Feb. 24, 2022) Their businesses weathered great storms. So can yours.

Insights

Will COVID-19 Overthrow Cash-On-Delivery?

Looking at ecommerce and digital payment's meteoric rise in recent months, it's tempting to ditch cash payments. But is that wise?

Beginner SMEs, Marketing

Instagram Captions 101: Writing Effective Copy That Sells

Great visuals attract attention. Great captions inspire action.

Insights

4 Essential People You Need to Build a Top-notch ECommerce Team

(This post was updated on May 16, 2022) You can't run an empire alone. You need to an ecommerce team that will help build your business.

Established SMEs, Marketing

5 Customer Retention Strategies to Keep Your Customers Coming Back

Customer acquisition is expensive. So make sure you work on retaining your hard-earned customers!

Beginner SMEs, Marketing

Make Better Facebook Ads With These Free Time-saving Tools

Arm yourself with these tools so that creating Facebook ads won't take up your day.

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