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The Ultimate List Of Platforms To Start Your Online Store

You need to get the right location to open shop and yes, finding the right space applies online too!

You’ve decided to set up your business online but you realized there’s a lot of platforms to choose from…

Location, location, location. As with any business, it’s all about location. Even in the virtual space, it’s all about finding the perfect real estate for your online store. 

These are the best platforms for your online store

You need an online space that will match your business needs. No need to look elsewhere, we’ve collated some of the more popular online platforms for you.

You’re welcome. 

1. Facebook Marketplace

Screenshot of Facebook Marketplace

Facebook is the most popular social media platform in the world. And it comes as no surprise that enterprising Filipinos have made it into an unofficial marketplace. 

Seeing the opportunity, Facebook made it official with, well, Facebook Marketplace

It is one of the biggest free platforms, where you can sell your products. Imagine tapping into 66.2 million adult Filipinos daily who can be your potential customers.


  • It’s a platform within the Facebook app, so you don’t have to worry about navigating a new interface.
  • Customers can inquire directly through Messenger. You’ll have a separate Marketplace section in your inbox.
  • Most Facebook Marketplace shoppers use local slang or Filipino terms in their searches, so you don’t have to worry about using English terms.
  • There’s a buyer and seller rating system to help increase the brand page’s credibility.
  • You have control over shipping costs since you’re negotiating directly with the customer on their preferred shipping method.


  • No in-app payment service, so you’ll have to be extra careful with payments.
  • No buyer protection. 
  • Your personal profile can easily be traced, so make sure to sell using your brand’s business page.

Costs involved

  • Search boost
  • Sponsored ads
  • Electronic gadgets
  • Apparel
  • Home & living
  • Beauty products
  • Second-hand items
  • Fitness products

Click here to start exploring Facebook Marketplace for your business.

2. Instagram

Screenshots of Instagram page

Long before Instagram launched its shopping features, Filipinos have already turned the well-curated photo and video sharing app into a selling platform. 

Just look at how many items are for sale on your feed: artisan candles, third-wave coffee, gourmet anything, customized leather goods, and even pets! 

While the check-out option is not yet available in the country, you can still create a business profile for your brand and put shopping tags on your posts or create your own shop and curate it with products you want to highlight.

But hey, if you’re using a personal account for your brand, there’s no need to worry. On Instagram, whether you’re on a personal or business account, you can just post and sell!


  • Get insights into how your followers interact with your stories and posts.
  • Get real-time metrics on the performance of your promoted posts.
  • Allows you to add business information on your profile such as business hours, location, contact number, and email.
  • You have full control over shipping costs since you’re also negotiating directly with the customer on their preferred shipping method.


  • No in-app payment service yet.
  • Customers still have to manually send your account a Direct Message to inquire and purchase instead of directly replying to a listing, so it could be a little hard to manage .
  • No rating feature, so it’s harder to establish credibility.


  • Sponsored ads
  • Apparel
  • Accessories
  • Fitness products
  • Food
  • Beauty products
  • Home & living

Click here to start exploring Instagram for your business.

3. Carousell Philippines

Screenshot of Carousell Philippines homepage

Carousell is a free selling platform. It stemmed from the Filipinos’ penchant for second-hand items that range from furniture, clothes, shoes, and even household items. The app sells a wide variety of items that even includes houses and cars!

What started as a platform for thrifters is fast growing and getting noticed by big retail brands.


  • Creating an account and selling items is free. 
  • Interested buyers can directly chat with you.
  • The app provides tips or assistance for sellers.
  • You also get to control shipping costs and negotiate shipping methods with customers.


  • Smaller customer base.


  • Bumps or sponsored ads
  • Home & living
  • Cars
  • Property
  • Fashion
  • Mobile & electronics

Click here to start exploring Carousell for your business.

4. eBay Philippines

Screenshot of eBay Philippines homepage

eBay is all about providing a safe platform for online sellers. It has seller protection powered by technology, policies, and a dedicated team.

The platform also makes it easy for sellers to register since it’s generally just meant to help people declutter unused stuff from their homes. It’s free to register and you can list up to 200 items a month for free.


  • Provides protection from fraud.
  • Responsive support team.
  • You can host biddings.
  • In-app payment service.
  • COD is available which many customers would appreciate. 


  • Not as popular as the other platforms on this list.


You don’t have to worry about seller charges in eBay Philippines. You may only be charged for listing upgrades, and insertion fee or final value fee if you were to list items on other eBay paid sites like eBay Australia, US, or UK.

  • Electronic gadgets
  • Books
  • Apparel
  • Rare finds

Click here to start exploring eBay Philippines for your business.

5. Lazada Philippines

Screenshot of Lazada Philippines homepage

Lazada is one of the major online marketplaces in the Philippines. It gets millions of visitors a month. It’s an arena for local and international sellers, independent and major retail brands. It is also one of the top-of-mind platforms among Filipinos when it comes to online selling. 


  • Has one of the largest customer bases among online marketplaces.
  • Convenient in-house shipping service.
  • Provides merchants assistance on selling and advertising.


  • High commission rate.
  • High competition with much established brands.
  • 81% of Lazada is backed by Alibaba so you’ll have challenges competing with cheaper Chinese products. 


  • Electronic gadgets
  • Health & beauty
  • Home & living
  • Groceries
  • Pet needs
  • Apparel
  • Fitness products
  • Automotive & motorcycle essentials

Think Lazada might be for you? Learn more about it in this step-by-step beginner’s guide.  

6. Shopee Philippines

Screenshot of Shopee Philippines homepage

Shopee is another rapid-growing marketplace with a large customer base as well. Home to a large number of established retail brands and independent sellers, it is also widely associated by the buying public for its huge discounts, especially during the double-digit date sales. 


  • High customer traffic.
  • Lower seller charges.
  • Shopee Guarantee: protects sellers from fraudulent transactions.
  • Wholesaling is allowed.
  • Provides free shipping for the first 5kg (really helpful if you’re selling small items).


  • No separate seller app, so it might be confusing to manage your personal purchases and business


  • Health & beauty
  • Home & living
  • Groceries
  • Pet needs
  • Apparel

Here’s a step-by-step guide to set up your Shopee store.

Choose a paltform that suits your online business

choosing a platform for your online store
Image source: Getty Images

There’s a wide range of platforms to choose from when starting your online store. Whatever you choose, remember to maximize the platform features.

Give yourself time to explore and familiarize with the platform features so that eventually you can develop tricks of your own to be that rockstar seller!

Featured image by brightstars on Getty Images.