Still looking for signs to maximize your visibility online? Here’s TikTok for you! One of the best social media platforms that won over the hearts of the younger generation since its release, TikTok rose to fame and stayed consistent in terms of engaging users.
Though brands were reluctant to join the bandwagon at the beginning, TikTok proved to be one of the strongest platforms to drive dramatic conversion in the long run.
A platform for fun and entertainment at first, TikTok proved to be more than just an app for mindless scrolling. It’s, therefore, no surprise that communities within the app also began popping up.
This eventually led to skyrocketing trends overnight – levelling the competition between household brands and start-ups in an instant.
#NinjaTip: May TikTok Shop ka ba? May nag-iintay na monthly rewards, shipping rebates and discounts when you ship with Ninja Van. Sign Up with your TikTok Shop today and experience real VIP treatment!
What are TikTok communities?
TikTok niche communities are a group of users who are interested in a specific topic. This initially came from the platform’s hashtags about broader topics like fashion, food, tech and more.
This later expanded as the audience became invested with sub-niches that ranged depending on the preferences of the users. Whatever you have in mind – they’ve got it!
On a community level, these TikTok niches provided space for like-minded individuals to connect and engage with content that truly resonates with them.
Why should you join communities related to your business?
There are several benefits for businesses to join TikTok communities related to their industry or niche. Let’s dive deeper into its core:
to connect and engage.
Targeted audience
TikTok has long been praised for how the platform curated its feed to align with the user’s interest. They opened an opportunity for brands and businesses to nurture warm leads (a.k.a the people who are already interested in a brand).
No need for trial and error, the virality side of TikTok generally increases the possibility for more engagement and conversions.
Increased visibility
By tapping into this community side of TikTok, you allow your brand or business to shine and be the thought leader in your industry.
Use this to share valuable content that drives as many saves and shares that can help more people while at the same time, giving you a lift in terms of visibility without getting shadowbanned.
Learn more about TikTok Shadowban and How Can You Avoid It.
Collaboration opportunities
With a lot of amazing content creators on the platform, TikTok also opened new avenues for brand deals and partnerships that became a win-win opportunity for many in terms of expansion.
Beyond partnerships within the same category, brands now also tap other communities (or even sub-niches) that can help them strengthen their authority and reach more.
Market research
Staying on the platform also means you get to not only participate in the conversations but also observe. You can start refining your target audience profile beyond the surface level.
This new level of understanding of their needs, preferences and pain points can help you curate marketing strategies and come up with innovative offers that have sure potential. You can also put this research together and define TikTok shop dos and don’ts for your biz.
Top TikTok Niche Communities
Now that we understand the benefits of joining TikTok communities related to your business, let’s take a look at some of the most popular niches on Tiktok that you can join:
- #fashiontok – Here you’ll find fashion enthusiasts, influencers, and designers who showcase their unique styles, fashion trends, outfit ideas and styling tips. From runway-inspired looks to thrift shop finds, this community celebrates individuality and creativity in the world of fashion.
- #gymtok – A vibrant community that encourages users to lead a healthy and active lifestyle. Whether you’re into weightlifting, yoga, running, or any other form of exercise, this community is an avenue for fitness enthusiasts, personal trainers, and athletes to share workout routines, fitness challenges, exercise tips and motivational content.
- #techtok – From the latest gadgets and software to tech reviews and tutorials, this community provides a platform for tech enthusiasts to share their knowledge, passion, and expertise. This is a community dedicated to all things technology.
- #beautytok – Famously known because of the #GRWM (get ready with me), this niche community is where beauty enthusiasts and makeup artists share their beauty tips, skincare routines, makeup tutorials, and product recommendations.
- #traveltok – Perfect for those who love to travel, this became an avenue for travel vloggers, adventurers, and globetrotters to share their travel experiences, tips and hidden gems. Whether people are seeking travel inspiration, planning their next adventure, or simply want to experience the world through captivating videos.
- #foodtok – Opening opportunities to explore new flavors, learn new cooking techniques, and discover delicious recipes from around the world – this niche community has become top of mind for many. Local recommendations and must-try foods just perform so well here.
- #diy – Content creators in this community share their DIY projects, crafting tutorials, repurposing ideas, and arts and crafts inspiration. From home decor to handmade gifts, they celebrate creativity, innovation, and the joy of making things with your own hands.
Joining these niche communities allows you not just to recommend your products, but also offer your expertise to help members of the community. This will then build engagement and interest toward your brand and products.
#NinjaTip: Find out how you can claim Exciting Ninja Rewards and Perks for Your TikTok Shop!
How to find the right TikTok community for your business
More than understanding the platform, we laid down a set of actionable steps you can take to maximize your presence on the platform through the niche communities:
Do your research – Dive into the search bar and type keywords relevant to your industry. Review the popular hashtags related to your niche, and in turn, to the communities built around them.
Observe a few users (best if they have many followers) that align with your target audience profile. Go beyond understanding their needs, preferences, and pain points.
Observe their behavior – who they follow, what content they engage with the most, and what other industries they tap into as well. This will give you valuable insights in the long run.
Get social and connect with people – As a social platform, you can definitely thrive by being a genuine part of the community. Get chatty in the comments, share valuable content and just show up.
Learn from others and inspire your followers to also lift you up – after all, we lift each other up in a community.
Develop a “play or stay” content strategy – Craft a content strategy plan that aligns with “stay” or topics that are aligned with your actual industry, inclusive of sub-niches. Doing this can help you establish authority and be a thought leader for the audience.
However, it’s also good to add a bit of “play” where you can expand your visibility with communities that target unexpected users.
Leverage on ‘edutainment’ – Share valuable content about industry tips and tricks that can create mini-life transformations or mindset shifts that many can easily implement.
This can help you impact lives and become a thought leader in the long run.
Choose your TikTok communities well
There have been many conversations going around over the years about whether TikTok is really here to stay, but what’s important is to go beyond this dilemma and just enjoy the ride on the platform.
This social media platform’s success precedes expectations set by many and still continues to break barriers online, while also opening opportunities for brands and businesses worldwide.
Leverage its power to attract audiences and customers by providing valuable content, offering solutions to their problems and offering the best products.
More TikTok tips to boost your online business:
Top TikTok Shippers Share Their Tips for Success
Best Practices for Adding Products on TikTok Shop
5 Tips on How to Run Successful TikTok Ads
