Quick response codes – or QR codes – are everywhere. These are the ubiquitous black-and-white square barcodes that you find in stores, restaurants, groceries and ecommerce shops.
The codes are useful technologies that simplify and enrich your customer’s journey. If they want to learn more about your business (e.g. menu, offerings, deals, etc.), all they have to do is get their phones and scan.
If you’re considering using QR codes for your business, keep in mind several factors to create a positive user experience.
How do QR codes work?
QR codes are upgraded barcodes that are scannable with a phone. Upon scanning, users are led to a website, shown a menu or given a coupon that they can show at stores for a discount. In some cases, QR codes lead customers to short videos about the company.
The array of white and black pixels or squares store data for a machine to read. Phone cameras quickly process the information contained in the QR code’s specific arrangement, making it a convenient marketing tool that stores data.
What are the benefits of QR codes?
Although QR codes can become a powerful tool in your marketing arsenal, they do more than attract traffic and engagement.
Benefits for customers:
Quick access to error-free information. Customers aren’t big fans of rummaging through thick catalogs and menus to find what they want or need. Plus, information contained in QR codes are accurate so no need to worry about misinformation.
More secure form of payment. Customers don’t have to withdraw money to pay. All they have to do is scan the code and directly pay the business.
Engaging with richer content. Words are good and informative. However, many customers get easily bored with blocks of words. QR codes make it easier for businesses to share rich content that is informative and entertaining at the same time. Customers learn and absorb more information without spacing out.
Easy to save. Another plus of QR codes: customers can easily save the data on their phones.
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Benefits for the business:
Versatile across different channels. QR codes offer a seamless pathway between online and offline experiences. These codes enable both businesses and customers to access websites, social media pages and other content without typing the website, link or username.
Customizable marketing tool. QR codes are no longer monochromatic. There are plenty of design options for both mobile-friendly codes and printed codes. You can incorporate your brand persona into your code.
Cost-effective. Advertising and marketing are pricey. QR codes offer a more cost-effective alternative to marketing. Instead of investing in costly campaigns, cut costs by blending digital and print media. For example, consider printing a code on your product’s packaging to lead them to engaging content.
How to use QR codes for business
The best use of QR codes depends on the industry you’re in. For example, retail store owners can generate codes to promote contactless checkouts whereas restaurant owners can use QR codes for a more efficient ordering process.
Here are six ideas on how to use QR codes for business:
1. Contactless menus
Some restaurants and food service businesses no longer use physical materials and offer disposable options that promote eco-friendly and safer options for customers. Most businesses use QR codes to direct customers to contactless menus so they can order using their phones. The approach also allows restaurants to effortlessly update menu items and prices.
2. Safer payment methods
During the COVID-19 pandemic, contactless payments rose in popularity as everyone prioritized safety. QR codes reduced contact between people, which was a plus for businesses and their customers. Businesses still use QR codes for convenience. Customers can just scan the code and directly pay the business using their phones.
3. Interactive ad campaigns
QR codes are also useful marketing tools. For instance, if you add a code to your printed campaigns, you offer customers instant access to more information about the business. Use QR codes to show them locations, menus, offerings, etc.
4. Improved customer relationships
Businesses can use QR codes to build a following. QR codes can direct consumers to social media profiles to prompt a follow, or to review sites for feedback.
5. Better customer experiences
If you’re looking for a way to improve your customer’s in-store experience, QR codes are one way to do it. Place these codes on shelves or products to give customers instant access to information about your offers.
6. Incentives and coupons
Free trials, discounts and giveaways are excellent ways to drive more traffic to your ecommerce or brick-and-mortar business. Consider linking a QR code to a special offer or an online coupon then build engagement. Don’t forget to track the promo’s progress to determine its effectiveness.
How to create QR codes for business use
The first step is to use a QR code maker. Choose any web-based QR code generator and proceed with the following steps:
1. Insert URL into the generator
Apart from your website, other content types, such as PDFs, MP4s and contact cards, can also be used for the generator. Most websites will also ask for more information that corresponds with the campaign.
2. Customize your URL
If applicable, customize the design of your URL to fit your branding. Many QR code generators offer limited color, shape and frame options. If you want a more customized look, some apps offer paid options.
3. Download your code and use it for marketing and promotion
Once you’re satisfied with your QR code, download it. Next, add your code to any marketing materials of your business. Display it on print ads, on products or any place where people can scan it.
QR codes simplify the customer journey by offering convenience. It’s an effective tool, but it has to be done right to deliver on the benefits. So make sure that your square barcode contains all the important information and is easy to use for the sake of your customers and the brand.
More helpful tips to boost your business:
Best Practices for Ecommerce Sellers
Beyond COD: Shifting to E-wallets and Payment Gateways
Understanding the Filipino Online Buying Behavior
