Content Creator Tools

10 Must-Have Tools for Content Creators

If you're exploring creating content for your online business, you must have the right tools to produce well-made and engaging content.
5 mins read
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Many online business owners are also content creators, especially those selling on TikTok Shop. 

But if you’re not a professional content creator, paano ba maka-keep up? You can start with having the right tools!

Investing in the right content creator tools can make all the difference in producing engaging, entertaining and scroll-stopping content on any social media or online selling platforms.

Huwag ma-intimidate! Creating videos is now easy with the many free tools available online. If you’re already doing it, you can only get better with practice and keeping with the trends. Now all you need is getting the right tools for content creation.

#NinjaTip: May TikTok Shop ka ba? Ninja Van is a TikTok preferred courier partner that gives you a dedicated Account Manager, big rebates and exciting rewards. Enjoy the most rewarding TikTok Shop experience now!

10 content creation tools to level up your game

Ready ka na bang mag-level-up? Creating great video content requires a combination of skills, creativity and the right tools. 

Here’s a list of top content creator tools for producing high-quality video content.

When shooting your content


Today, all you need to create video content is a smartphone, so invest in a good one with a high-pixel camera. 

But while smartphones can produce decent quality videos, professional cameras like the Canon EOS series or Sony Alpha series are popular among content creators. Consider this if  you have the extra budget to spare.

And as TikTok and most social media is a platform for vertical videos, it’s best practice to shoot your video vertically to maximize screen space. 

#NinjaTip: Be mindful of where you are in the frame. For example, TikTok and Instagram icons appear on the right so it’s a good idea to stand away from the right side of the screen. 

Tripod or gimbal

Don’t just put your phone or camera anywhere or use improvised tripods. Stabilization is crucial for smooth video. Who would want to watch a shaking video, unless that’s the effect you’re going for?

Tripods work well for stationary shots, while gimbals are excellent for capturing smooth, handheld footage. 

Ring Light

A ring light is a valuable tool when creating videos as it provides even and flattering illumination, minimizing harsh shadows and reducing unflattering facial imperfections. 

Ring Light For Content Creation
Ring lights provide flattering illumination and minimize harsh shadows.

Its circular design surrounds the camera, resulting in a captivating, well-lit subject with a distinctive “ring” catchlight in the eyes, which can enhance the overall video quality. It ensures that you will appear clear, well-defined and professional. 

Ring lights are useful for content creators seeking to improve their visual appeal and engage their audience effectively.


Good audio quality is just as important as video quality. But don’t just rely on your phone’s mic. For improved audio quality, consider using external microphones compatible with your smartphone.

External microphones, such as a shotgun or lavalier mic, can significantly improve your audio.

Lapel Mic Content Creator Tool
Use external mics, like a lapel mic, for better audio quality.


Depending on your content, a clean backdrop can make your videos look more professional. Better to use a clean, white backdrop so all attention will be on you.

Or consider using a green screen for more creative options during editing. Apps like Green Screen by Do Ink or Chromavid can help you create compelling visual effects.

Also read: How TikTok is Creating Jobs for Filipino Content Creators

After shooting your content

Video editing app

For TikTok videos, the TikTok app itself is the primary tool for recording and editing your videos. It provides numerous built-in features like filters, effects and music options.

For other free and easy to use video editing options, download:

  • InShot. A mobile video editing app popular for quickly editing TikTok videos. It offers features like trimming, adding music, text, stickers and effects.
  • CapCut. Another mobile video editing app that’s beginner-friendly and has a wide range of editing features.
  • VLLO. Known for its simplicity and user-friendly interface, making it great for beginners.
  • Clipchamp. Offers a variety of editing tools and templates, making it suitable for creating TikTok content on a desktop.

Music and sound effects

Access TikTok’s own music library to find trending music and sound effects that you can use for free. 

Tiktok Music
Music enhances your video’s quality and entertainability.

You can also check for royalty-free music through platforms like Epidemic Sound, PremiumBeat and YouTube Audio Library that can enhance the overall quality of your videos.

Transcription app

Transcription apps are one of the most useful content creator AI tools. Some users view videos with their sound on mute. With a transcription or caption generator, they’ll know exactly what your content is about without turning on the sound.

Transcribing your videos can also improve accessibility and searchability.  Video editing apps like CapCut would usually have this feature. Another recommended app is VEED.IO.

Stock footage and images

Do you need other images to spice up your video content? Websites like Pexels, Freepik or Unsplash provide access to high-quality stock footage and images for FREE that you can use to complement your content. 

Thumbnail and graphics creation tool 

Canva can help you design eye-catching video thumbnails to increase click-through rates. It offers a free account, which is enough for creating simple thumbnails or other image templates. May access ka na rin to their free stock images and graphics.

But if you’ll be heavy on graphics, better get the Pro account for PH2,490/year. You’ll have unlimited access to their images, templates, fonts and even create your own content calendar.

Tools For Content Creation
You can be a business owner and content creator in one!

OUR LIST here are basic gadgets and online tools to produce video content for your social media or online stores. But if you need really well-made content for advertising or video marketing, you’ll need more tools and help from professionals. 

Remember that the specific tools you need may vary depending on the type of video content you create, your budget, your personal preferences and what your business needs. 

Also take advantage of and experiment with different free online tools to produce content and find the ones that work best for your content and workflow. 

Business owner na, content creator pa. Good luck, ka-Ninja!

Grow your TikTok Shop with these tips:
Get These Exciting Ninja Rewards Perks for Your TikTok Shop!
How to Start Selling and Become Successful on TikTok Shop
Top TikTok Shippers Share Their Tips for Success

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