Choosing a domain name is one of the most important decisions you will make for your ecommerce website. It shapes how you promote your business and impacts how people perceive your brand.
The right domain name can make your online business stand out and leave a positive impression on customers.
So we’re here to give some tips on how to choose your ecommerce domain name.
What is a domain name?
Think of a domain name like the address for your favorite website. It’s what you type into your internet browser to get to a specific place on the web.
The address has two main parts: the ending part, like “.com” or “.org,” and the unique name you choose. For instance, in “fashion.com,” “fashion” is the name you pick, and “.com” is the ending part.
It’s important to have a memorable domain name because it helps with your branding, marketing and customers finding you easily on the internet.
Also read: Your Ultimate Guide to Building Your Digital Brand
Choose your ecommerce domain name in 8 steps
Choosing a domain name for your ecommerce business is a crucial step as it plays a significant role in your brand identity and online presence.
Remember these tips to help you choose a suitable domain name.
1. It should be relevant to your business
Choose a domain name that reflects the nature of your ecommerce business. It should give visitors an idea of what products or services you offer.
But while it should generally match your business name, choosing a more attractive or snappy domain name can create a strong online presence. Something that customers would easily remember and connect to you.
This could especially work if you’re just starting to build your brand online
2. Keep it short and simple
A simple and memorable domain name is easier for customers to recall. Avoid using complicated spellings or highfalutin words that may confuse potential visitors.
A few strategies you can try:
- Consider keywords that describe your products or services. This can improve your website’s visibility on search engines.
- Use rhyming words or are alliterative (examples: Snack Attack, Coca-Cola, Krispy Kreme).
- Invent a word. Google and Zoom aren’t really words but they worked well.
- Use a word with personal meaning like a nickname or your pet’s name.
3. Remember your brand’s consistency
Domain name and brand consistency go hand in hand, playing a crucial role in establishing a strong and cohesive online identity. It also helps in building trust and recognition.
Your domain name is also not just for your online presence; it often appears on your business cards, brochures and other offline materials. Consistency ensures a seamless transition between your online and offline branding efforts
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4. Avoid hyphens and numbers
Hyphens and numbers can make a domain name more difficult to remember and type. They can also be misunderstood (is it a numeral or spelled out?). Plus, a domain name that’s easy to say and type contributes to a better user experience.
More importantly, a simple, straightforward name without special characters is more likely to stick in the minds of users.
5. Think long-term
Consider the future growth and direction of your ecommerce business. Do you plan to stay local or plan to expand your reach to other countries?
Or maybe you’re thinking of offering other products or services in the future and want your website to become the umbrella platform for your different brands. Then a domain name that allows for expansion and diversification is ideal.
Also, avoid trends. While it might be tempting to use trendy words or phrases, consider the long-term viability of your domain name. Trends can change, and you want a name that will stand the test of time.
6. Avoid trademark issues
Check for trademarks to ensure that your chosen ecommerce domain name doesn’t infringe on someone else’s intellectual property. This helps you avoid legal complications in the future.
This is also why you have to keep your online store name original and avoid generic terms. Search on Google or Bing to see if your store name idea will show up. Having the same name as other brands will cause confusion and you may lose potential customers.
Here are our 5 Tips on Naming Your Online Store.
7. Check the domain name availability
Before finalizing a domain name, make sure it’s available. Use domain registration websites like GoDaddy.com to check if the name you want is already taken. If it’s taken, consider variations or use different domain extensions.
While “.com” is the most popular, there are many other domain extensions like “.ph,” “.org,” “.store,” etc. Consider the nature of your business and the audience you’re targeting when choosing an extension.
8. Check social media availability
Finally, check if your chosen ecommerce domain name is available on social media platforms — Facebook, Instagram, TikTok and even YouTube.
Using consistent handles across your website and social media enhances your brand identity, and makes you easy to remember!
Bring your ecommerce domain name ideas to life
Remember, your domain name is a significant part of your online identity, so take the time to choose one that represents your brand effectively.
Once you’ve found the perfect ecommerce domain name, register it as soon as possible to ensure that it’s available when you’re ready to launch your ecommerce website.
More brand-building tips for your ecommerce business:
How to Manage Your Brand Reputation Online
What Your Brand Colors Say About Your Business
Branding Lessons from Top Fashion Brands
