Marketing

From networking platforms to marketplaces where people discover products, social media is changing the way we shop online — in a major way.

TikTok Shop and Taobao are popular among Chinese and Pinoy online shoppers for their great deals. Here's a quick comparison of the two.

Your chatbot is your 24/7 customer service tool. But setting it up is just the start; here are the steps to optimize your chatbot and drive sales.

Understanding what makes customers buy from you is key to creating retention and loyalty strategies for your business.

Thinking of getting an influencer to talk about your brand? There's more to it than you might think. (This article was updated July 21, 2023)

Whether you're a new or established online seller who wants to start their TikTok Shop, follow these tips on listing your products the right way.

Cross border ecommerce is a great opportunity to expand your reach to international markets. How do you get started and succeed with it?

Building customer trust is important when selling online so they will keep buying from you or give you positive reviews.

Giving out free samples of your products is an effective strategy to spread the word about your business and increase your sales

How can you make money on TikTok through affiliate marketing? Follow this easy guide.

Live selling is a great way to promote your business and earn quick sales. But make sure to prep well and do it right.

Social entrepreneurs don't just focus on profit, but offer products that create a positive impact. Are you ready to become one?