Marketing

Established SMEs, Marketing

How to Write Lead Nurturing Emails

Create targeted, personalized emails to attract more leads to your business.

Beginner SMEs, Marketing

Understanding Direct to Consumer (DTC) Business Model

Direct to consumer ecommerce can be highly profitable. But be prepared to face the challenges that come with its benefits.

Beginner SMEs, Marketing

Things You Need to Know When Starting An Online Business

If you've been hesitating before, now is the time to take that leap and start your online business. (This post was updated on March 22, 2023)

Beginner SMEs, Marketing

What You’re Missing if Your Business Still Isn’t Online

To say that you're missing a lot of opportunities if your business is still not online is an understatement.

Business Tips, Marketing

How to Find Trending Products to Sell Online

Unsure if your product will sell well online? Here are tips to help you find more certainty.

Beginner SMEs, Marketing

Here’s Your Guide to Creating A Business Value Proposition

Attract the right customers and create business sustainability by effectively communicating who and what you are.

Established SMEs, Marketing

Email Marketing Tips and Trends for 2024

Email marketing is not dead. In fact, statistics say it beats social media 40x on customer acquisition. (This post was updated Feb. 23, 2024)

Beginner SMEs, Marketing, TikTok

Best Ways to Use TikTok Promo Codes for Your Business

Customers on TikTok are always on the lookout for promo codes. Use them to increase your sales, too!

Established SMEs, Marketing

Omnichannel vs Multichannel Marketing

Learn about omni-channel and multi-channel marketing so you can diversify your sales channels.

Beginner SMEs, Marketing

How To Create Irresistible Product Bundles

One way to entice customers to buy more is offering product bundles. Here's how to create the right strategy.

Beginner SMEs, Marketing

How to Do Competitor Analysis for Small Business

With a highly saturated ecommerce market, you gotta learn how to beat your competitors and get ahead.

Beginner SMEs, Marketing, TikTok

Why TikTok is The Perfect Platform for Fashion & Beauty Brands

TikTok is still the best platform for fashion and beauty brands, and it's not just about going viral.

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