Do you remember the good old days of Home Shopping networks? Late nights of nothing but sellers who entice you to buy exercise equipment, kitchenware sets, and vegetable slicers made for ninjas were the rage.
After some time, the trend sort of died down. Then the pandemic revolutionized how Filipinos shop, and along with it was the birth of online live selling in the Philippines.
To achieve e-commerce growth, businesses must step up their marketing strategy. Many sellers did this by showcasing their products and services through livestreams broadcast via social media, like Facebook and TikTok.
Live selling became popular because customers can buy products in real-time, and at the same time see the actual items they’re getting as opposed to just relying on photos posted on the website.
If you’re new to online selling and are interested in adding live selling to your marketing tool box, here’s everything you need to know.
Also read: This Giant Retailer Pioneered Live Selling in the Philippines
Live selling vs. traditional online selling in the Philippines
Traditional online selling is more static compared to live selling. You post photos and videos of your products and services online. Each post is accompanied by descriptions of the features and benefits. You can share these posts on social media or upload them on popular online selling platforms.
On the other hand, live selling is a more dynamic approach to online selling. You have a live seller demonstrating the products in real time. Customers can watch these streams, ask questions about the items and add their comments while the seller interacts with them.
Why is live selling popular in PH?
Unlike traditional online selling, live selling offers a more interactive and immersive shopping experience. Also, the peak of the COVID-19 pandemic led to limited mobility, which resulted in more Filipino customers adapting to live shopping.
It doesn’t look like this trend is going away even after things go back to normal. And more Filipinos are enjoying shopping on live selling platforms like:
- Facebook live
- Shopee live
- LazLive (Lazada)
- Tiktok Live
- Instagram live
- YouTube
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What is the impact of live selling on ecommerce?
Live selling might seem like a passing fad at the beginning. But it’s now become a tool that significantly enhances the customers’ online shopping experience, which is a great boost for the online market in the Philippines.
Consider the following effects of live selling on businesses:
Accelerated conversion
Live online selling is an immersive and entertaining experience that keeps customers watching longer. It also impacts your customer’s buying journey – from the time they learn about the product up to making a purchase.
These time-limited tactics create a sense of urgency, which lead to higher conversion rates.
Improved brand appeal and differentiation
Successful ecommerce livestreams increase a brand’s appeal, as well as its distinctiveness. As a result, online businesses benefit from more web traffic.
At the same time, they also strengthen their pull among current customers while attracting new ones. The latter often includes people who purchase from innovative shopping formats, such as live selling.
limited time to ‘mine’ the products they like.
Easier digital marketing
Live selling makes it easier for businesses to penetrate social media, aka the platform where most of their customers are. Social media platforms like Facebook and TikTok allow sellers to offer direct links to their live selling, which reach more viewers and generate more sales.
Sellers also use product tagging, which directs customers to the livestream with just one click.
Live selling is also a more cost-effective form of digital marketing. You might need to spend on paid ads to increase your brand awareness, but if you have a steady following, you already have an audience for your streams.
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Improved customer trust and engagement
Personal connections with customers are crucial to building loyalty and trust. Live selling offers a unique opportunity to establish such connections with their customers in real time.
During live online sellings, you can showcase your products and answer questions, which help in building trust between you and customers. This leads to better engagement.
Better customer satisfaction
As online sellers interact with their customers in real time, they get to personalize their live selling tactics. This offers a more customized shopping experience, which is always a plus for customers.
Customers appreciate personalized recommendations and love it when sellers address their questions and concerns.
Live interactions also let businesses receive feedback instantly. This enables them to work on points of improvement and understand better what their customers want to see and buy from their shop.
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Advantage of doing live selling for your business
If you’re not doing live selling yet, you’re missing out on this valuable marketing tool. Rather than lag behind, invest in online live streams because you will benefit from the following:
Increased audience and brand awareness
Even if you’re new to online selling in the Philippines, live selling can help increase your current audience numbers, which leads to better brand awareness.
Your customers can ask questions and share their thoughts about the products and services in real-time. The more they ask, the more they learn about your offers and business.
Liven up your selling experience by encouraging viewers to like, comment, and share the live stream to their friends and followers. As with anything social media, they must also use relevant hashtags to their posts.
Boost sales for slow-moving products
Do you have products that aren’t performing well? Live selling is the best way to get them moving.
Live selling offers a platform to further highlight the features and benefits of the products and services. You can also use it to answer customer questions and persuade them to buy.
Connect with customers
During live selling, you can personally connect with customers by mentioning their names, answering their questions, and encouraging them to participate in games or activities. These actions establish a stronger connection between the business and its customers.
Influence purchasing decisions
Since customers actively participate in live selling, you can influence their buying decisions with special deals and exclusive offers. This leads to urgent purchases since you’re making it clear that once the live selling is over, the deals will be gone forever.
Boost your ecommerce growth thru live selling
Live selling is a great way to encourage urgent purchases and raise your ROIs. So, what are you waiting for? It’s time to GO LIVE and meet your customers!
And for fast and secure deliveries of orders to your customers, Ninja Van is your reliable courier partner.
We always todo hustle with you para mapalago ang online business mo!
More live selling tips for you:
How to Win at Live Selling
What Do Shoppers Love About Live Selling?
