Facebook Ad Formats

The Different Types of Facebook Ads You Should Know

For many Filipinos, Facebook is still social media king. So FB ads are a must for your online business!
4 mins read
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If you’re starting an ecommerce business, there’s no better way to market your online store than through Facebook advertising. 

Filipinos spend more time on Facebook than any other social media, and it’s where they discover many products and services. So it remains the best platform to target your customers and promote your business.

Also read: Who are the Pinoy E-Shopaholics and How to Win Them Over

Why advertise on Facebook?

Other than the Filipinos’ love for the platform, Facebook ads serve as a cornerstone for online business growth due to their unparalleled ability to precisely target, engage and convert potential customers. 

The platform’s robust targeting capabilities allows your business to reach specific demographics, behaviors and interests, ensuring your ads are seen by those most likely to be interested in your products or services. 

This laser-focused targeting minimizes wasteful spending and maximizes the impact of each ad campaign. The platform’s analytics provide valuable insights into ad performance, enabling you to refine your strategies, optimize campaigns,and achieve better ROI.

advertising on facebook
Facebook’s audience targeting allows you to minimize the guesswork
and use your ads budget more wisely.

Moreover, Facebook’s diverse ad formats empower businesses to creatively showcase their offerings in compelling ways. This versatility helps capture attention, convey brand messaging effectively, and drive user engagement. 

Leveraging Facebook ads for your online business means accessing a cost-effective, measurable and scalable advertising platform. It’s a means to build brand awareness, drive website traffic, generate leads, and foster customer relationships, all while staying adaptable to the dynamic needs of a digital market.

10 Facebook ad formats to use

Facebook offers various types of ads to cater to different marketing objectives. Some common types include:

Image Ads

These are basic ads that feature a single image to promote a product, service or event. While simple and straightforward, image ads have proven effective in attracting attention and promoting special offers or highlighting specific products.

Video Ads

Using engaging videos to showcase products, tell stories or highlight brand features have become popular in recent years. They can be highly-entertaining and effective in capturing audience interest.

Stories ads

Stories ads are tailor-made for the mobile experience, utilizing a full-screen vertical video format that empowers businesses to dominate the screen with their captivating advertisements. 

Just like Instagram, Facebook Stories have emerged as a fast growing avenue for entertainment, offering an unparalleled opportunity for seamless ad integration.

Carousel Ads

This Facebook ad format allows advertisers to display multiple images or videos within a single ad, each with its own link. Users can scroll through them horizontally or vertically.

Slideshow Ads

Similar to video ads, but created using a series of still images that play as a slideshow. These are lighter in size and can be effective in areas with slower internet connections.

Different Types Of Facebook Ads
Experiment or test different Facebook ad formats to see what works for your target audience
and which gives you the most conversions.

Collection Ads

Designed specifically for mobile devices, collection ads feature a primary image or video above a collection of product images. They allow users to browse through a variety of products within the ad itself.

Instant Experience Ads 

They offer a fullscreen, mobile-optimized experience that loads almost instantly when users click on the ad. Advertisers can use a mix of images, videos, text and CTA buttons to create an immersive experience.

Lead Ads

These Facebook ads are designed to collect lead information (such as email addresses) directly from the ad without users having to leave Facebook.

Dynamic Ads

These ads automatically show the most relevant products or services to people based on their behavior, such as browsing your website or app.

Messenger Ads

These are ads that appear directly in users’ Messenger inbox. They can be in the form of image ads, video ads or carousel ads.

Facebook ad cost in the Philippines

The cost of Facebook ads in the Philippines can vary depending on a number of factors, including your:

  • Target audience
  • Ad placement
  • Bidding strategy

However, in general, you can expect to pay between Ph1.13 and Ph158 per click (CPC) and Ph57.39 and Ph498.35 per 1,000 impressions (CPM).

Here’s a table of average Facebook ad costs in the Philippines:

Fb Ads Costs

Of course, these are just averages, and your actual costs may be higher or lower. 

For example, if you’re targeting a very specific audience, you may have to pay more for clicks. And if you’re bidding very aggressively, you may end up paying more for impressions.

Here are some tips to reduce your Facebook ad cost in the Philippines:

  • Define your target audience carefully. The more specific you are about who you want to see your ads, the lower your costs will be.
  • Use relevant ad placements. Choose ad placements that are likely to be seen by your target audience.
  • Set a realistic budget and bidding strategy. Don’t overspend on your ads, and make sure you have a clear understanding of how your bids will affect your ad costs.
  • Optimize your ads for performance. Use high-quality images and videos, and write compelling ad copy.
  • Track your results and make adjustments as needed. Use Facebook’s analytics tools to track your ad performance and make adjustments to your campaigns as needed.

By following these tips, you can reduce your Facebook ad costs in the Philippines and get more out of your advertising budget.

Check out our Easy Guide to Starting Your Facebook Ads.

More online shoppers are still on Facebook, so capture
their attention thru your ads.

EACH TYPE of Facebook ad serves different purposes and can be effective depending on your campaign objectives and target audience.

Even if you’re already thriving on IG or TikTok, Facebook audiences remain crucial to your ecommerce success. So create ads that would capture their attention and lead them to your online store.

More Facebook tips for your ecommerce business:
Facebook Content Ideas to Boost Engagement and Sales
Step-by-Step Guide on Creating Facebook Messenger Chatbot
Facebook Retargeting: How to Convert Your Almost-Customers

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