They’re all over social media, dishing out TikTok, Instagram, Facebook and YouTube feeds with their content.
Commonly known as content creators and influencers, they bring a wide range of content that caters to different lifestyles — from being a fashionista, a mommy, to being a newbie in the kitchen or just trying out the latest beauty trends.
With Filipinos spending a good part of the day on social media, it comes as no surprise that there’s a deluge of content creators slash influencers that help brands with their promotion.
But the thing with influencers is they can’t just push a product like the old times. Aside from reach, credibility also plays a crucial role in influencer marketing especially if they’re targeting niche audiences.
Also read: Insights from Successful Filipino Content Creators who are Also Entrepreneurs
Why work with Filipino social media influencers
We’re sure you’re aware of the general benefits of working with today’s Filipino influencers: to widen your audience reach and promote your products. Other than those two, here are more reasons to tap content creators to help your business.
in more ways than one (or two).
Credibility and trust. When influencers recommend a product or service, their followers are more likely to trust their opinion, which can positively impact the perception of the brand.
Targeted marketing. Influencers often have a specific niche or demographic they appeal to. You can collaborate with influencers who align with your target audience, and ensure your message reaches the right people.
Content creation. When they feature a brand in their content, it’s often done in a creative and authentic way that resonates with their audience.
Engagement and interaction. Influencers can generate conversations and interactions around a brand. Their followers might comment, share, or engage with the content, creating a buzz and potentially leading to increased brand engagement.
ROI and conversions. Followers may be more inclined to purchase a product if it’s recommended by an influencer they trust.
Market insights. Working closely with influencers can provide you with valuable insights into consumer preferences, trends and feedback, helping you tailor your strategies accordingly.
12 famous Filipino influencers on social media
If you’re in the fashion, beauty and tech industry, check out these Filipino social media influencers that you can tap for your brand. You can find their channels on TikTok, Instagram and YouTube.
Beauty and fashion influencers
1. Sushi Girl
Sushi Girl is known for her beauty product reviews on TikTok – ranging from makeup, skincare, body care, and some fashion items. She also shares budget-friendly makeup tutorials to her over 1 million followers. Her fans have grown to trust her recommendations and follow her beauty very relatable tips.
Handle: @sushi6irl
2. Norika
Norika’s secret to success is showing her followers how to achieve simple, but bold and glamorous everyday makeup looks. She currently has over 330k followers on TikTok where she posts themed makeup how-tos and makeup tips and hacks.
Handle: @norikuh
3. Geraldine Rivera
Geraldine is a well-known KOL in the beauty industry. She gives her almost 1 million followers on TikTok with affordable makeup recommendations and easy-to-follow tutorials. Her loyal followers love her honest reviews and creds as she’s worked with some of the top cosmetic brands like Maybelline, Colourette and Brilliant Skin.
Handles: @geraldinerivera (IG) and @glambyge (TikTok)
4. Denise Go Ochoa
Based in Manila, Denise Go Ochoa is a makeup artist to the stars who has over 280k followers on Instagram. She is a favorite of celebrities like Kathryn Bernardo, Barbie Imperial, Alex Gonzaga, and Maja Salvador.
She also do products reviews and creates easy makeup tutorials on IG reels and her TikTok channel.
Handles: @deniseochoa (IG), @xdenise.o (TikTok)
5. Jelly Eugenio
Next on our list of beauty influencers is Jelly Eugenio. With a solid IG following of over 200k, he’s a go-to makeup artist to celebs like Catriona Gray, Kylie Verzosa, and Nadine Lustre.
He also has a YouTube channel with over 51k subscribers, and had joined TikTok as well where he shares hi creations, product reviews and makeup tips.
Handle: @jellyeugenio
6. Sofia
Sofia is especially popular among young girls for her inspiring OOTD ideas. She offers many tips for georgous looks without being over the top. She has over 300k followers on TikTok, which will undoubtedly grow more.
Handle: @heyitsfiaa_
7. JP de Leon
JP De Leon is a blogger and online influencer who keeps his followers updated on what’s hot and trendy in fashion. He’s know for minimal but clean and effortlessly chic look, as showcased in his Instagram posts. True fashion fans look up to him for inspiration.
Handle: @jpbdeleon
8. Liz Uy
Lis is one the country’s biggest fashion influencers. A fashion stylist to the stars, she soon created an online persona as she posts her own OOTDs on her Instagram account. She often showcases her favorite luxury brands like Gucci, Versace and Bvlgari. Her impeccable taste makes her a true fashion icon.
Handle: @lizzzuy
Tech and gadgets influencers
9. Carlo Ople
While he is more famous for his sneakers collection, Carlo Ople is also trusted when it comes to electronics. In fact, he was once tapped to be the host of Lazada’s weekly show, “Lazada Techspert”.
He has over 200k IG followers and a more impressive YouTube channel with more than 750k subscribers.
Handle: @carloople
10. Unbox Diaries
Unbox Diaries, hosted by Vince Domingo, has over 2.5 million subscribers on YouTube. The channel is followed by tech junkies who love gadget reviews, unboxing and reaction videos. Their honest and entertaining reviews help tech consumers make informed decisions when buying smartphones, laptops, game consoles and other tech gadgets.
Handle: @UnboxDiaries
11. TechBuilder
Tech Builder, aka Angelo Casimiro, is an Electrical Engineering student who’s captured the attention of tech consumers in the country. He shares his expertise and knowledge on his TikTok (over 680k followers) and YouTube channels (with almost 500k subscribers). Angelo posts tutorials and DIY projects that his followers find informative and fun.
Handles: @TechBuilder (YT), @techbuildermontage (TikTok)
12. Mary Bautista
This tech influencer knows her stuff. No wonder she quickly rose to fame and currently has over 1 million subscribers on her YouTube channel where she posts reviews, tutorials, unboxings, reactions and comparisons of the latest gadgets and tech accessories. Tech users love her honest and straightforward reviews that gretly help them with their purchase.
Handle: @MaryBautista
Make your brand shine online
The Philippines is home to a good number of skilled and credible Filipino influencers and content creators. They’re in the fields of beauty, fashion and tech — which are the most popular categories in ecommerce.
and a winning influencer marketing strategy.
Take the time to check out their content and go through their social media accounts to have better insights on their spheres of influence.
And when you think you’ve find the right fit, reach out and you can both craft a winning strategy to make your brand shine online. Check out our tips on Finding the Right Influencer Collaborators.
More influencer marketing tips for you:
Micro influencers: How They Can Help Your Brand
How to Work Best with Fashion Influencers
10 VisMin Influencers: Their Local Reach and Power
