Happy Friday! We’ve rounded up the hottest business and ecommerce news you may have missed this week.
Contagion boosts rise of ‘influencers’ in consumer marketing
Whether by a mere accident or a providential act, the pandemic has opened new paradigms and approaches in doing business in the so-called new normal.
Blogapalooza Inc. chief executive officer, Hazel Bernadette Gapuz, told the BusinessMirror in an online interview that the pandemic made marketers realize and be aware that, influencers are the new way to reach their consumers more effectively.
PHL digital economy: $40 billion by 2025, despite Omicron
The Omicron surge doesn’t dampen expectations that the Philippine internet economy will hit $40 billion in terms of gross merchandise value (GMV) by 2025.
In this B-Side episode, Willy Chang, associate partner at Bain & Company, explains the e-Conomy SEA Report 2021 by Google, Temasek, and Bain & Company to BusinessWorld.
He identifies “pockets of opportunity” for small and medium enterprises and how they can become part of Southeast Asia’s fastest-growing digital economy: “The headroom for growth is tremendous.”
Read more on Business World Online
P2 billion feared lost to scams, fraud – BSP
Cybercriminals have taken advantage of more Filipinos shifting to online banking and digital payments amid the prolonged pandemic, thus the need to better protect consumers from fraud, Bangko Sentral ng Pilipinas (BSP) Governor Benjamin Diokno said on Monday.
From 2019 to 2021, consumers lodged before the BSP complaints involving a total of P2 billion worth of financial transactions, some of which involved scams as well as hacking and phishing incidents, Diokno told a Senate hearing on the proposed financial consumer protection act.
Read more on Inquirer.net
BIR forges ahead with digital transformation
The Bureau of Internal Revenue (BIR) will pursue 49 measures to improve its digital platform in response to the transitioning behavior of taxpayers to complete their transactions online.
The BIR yesterday reported that it had begun implementing last year at least 14 of the projects geared toward expanding its payment channels for the benefit of taxpayers compelled by the pandemic to adapt digital tools.
Read more on Philstar.com
Global Payments looks to expand clients, services
GLOBAL PAYMENTS, Inc. is looking to expand its market in the country by targeting more small and medium-sized enterprises (SMEs) and offering additional services, including quick response (QR) payments.
The US-headquartered payments firm is providing services to more than 8,000 SMEs in the country, Global Payments Philippines Country Head Brent Joseph Tiongson said.
Read more on Business World Online
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