TikTok, as an entertainment platform, thrives on trends. And at the heart of these trends are the captivating music and sounds that make the videos engaging and go viral.
These trending sounds, often snippets of music or audio clips, have the power to spark viral challenges, dances, memes and cultural moments that ripple across the platform.
What makes these TikTok trending sounds so magnetic?
Using trending sounds on TikTok when creating content can easily capture the users’ attention. Their appeal lies in their ability to evoke emotions, nostalgia or humor in mere seconds.
From catchy beats to memorable movie quotes, these sounds become the backdrop to countless user-generated videos, propelling them to the top of TikTok’s algorithm.
Each trending sound is often fueled by a combination of factors:
- Influential content creators using them in their videos
- Clever choreography that fits the rhythm perfectly
- Or just the sheer relatability that resonates with a broad audience
These sounds create a sense of unity, connecting millions of users through shared experiences and creativity.
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Can brands use trending sounds on TikTok?
The beauty of TikTok trending sounds lies in their versatility. A single sound can birth a myriad of content, from heartwarming videos spreading positivity to hilarious lip-syncs that bring smiles to faces.
Brands can leverage TikTok trending sounds to connect with audiences in a fun and relatable manner. This can result in users becoming aware of your business and eventually turning them into customers.
a fun and relatable manner.
Here are some effective ways to use TikTok trending sounds to promote your brand:
Branded content
Incorporate trending sounds into your branded content. Create videos that align with the vibe of the sound, showcasing your products or services in a creative and entertaining way.
You can also develop interactive campaigns that encourage users to engage with your brand through challenges, quizzes, or interactive experiences using trending sounds.
Participate in challenges
Join existing challenges using popular sounds or start your own branded challenge. Encourage user-generated content that revolves around your brand, utilizing the trending sound as the background.
This is a good start to building a community around your brand.
your brand using a TikTok trending music.
Showcase your products creatively
Use trending sounds as a backdrop to highlight your product’s features, demonstrate how to use it, or showcase customer testimonials in a captivating way.
Brand awareness and storytelling
Find TikTok trending sounds that align with your brand’s story or values. Narrate your brand’s journey, share behind-the-scenes glimpses, or create content that resonates emotionally with the audience using these sounds.
Influencer collaborations
Partner with TikTok influencers who are great at incorporating trending sounds into their content. This collaboration can amplify your brand’s reach and credibility among their followers.
Check out our tips on How to Find the Right Collaborators.
Community engagement
Encourage user participation by asking your audience to create content using specific sounds related to your brand. Feature the best submissions, fostering a sense of community and inclusivity.
Sometimes, the most unexpected sounds become viral sensations, showcasing the platform’s unpredictability and the diverse creativity of its users.
Stay relevant and timely
Keep an eye on emerging trends and sounds. Being quick to adapt and integrate new sounds into your content can demonstrate your brand’s agility and relevance. This also gives your followers a reason to watch out for your next content and keep them engaged.
Where to find trending sounds on TikTok
To find trending sounds on TikTok that you can use for your content, you can explore within the app itself using these steps:
Discover Page. Visit the Discover page by tapping on the magnifying glass icon at the bottom of the screen. Here, TikTok showcases trending content, including videos using popular sounds.
Trending Hashtags. Check out hashtags like #Trending, #TrendingSounds, or specific sound-related hashtags to find videos featuring popular sounds.
Explore Sounds. Click on the “Sound Name” at the bottom of a video. This takes you to a page dedicated to that sound, where you can see other videos that have used the same sound. From here, you can also tap on the sound title to view a list of videos using that sound.
TikTok’s Sound Library. Go to the “Sounds” tab when creating or editing a video. Here, you can search for sounds by typing keywords related to what you’re looking for, or you can browse through categories like “Trending,” “Pop,” “Hip Hop,” and more.
Following Creators. Follow TikTok creators who consistently produce engaging content. They often use trending sounds, giving you a chance to discover new sounds early on.
External Websites and Apps. Some third-party websites and apps track TikTok trends and popular sounds. However, be cautious about using these as they might not always accurately reflect real-time trends and could violate TikTok’s terms of use.
Remember, TikTok’s trends can change rapidly, so what’s trending today might not be tomorrow. It’s a dynamic platform, so staying updated by exploring regularly is key to finding the latest trending sounds.
But while the lifespan of a trending sound on TikTok can be fleeting, their impact is undeniable. They create countless viral moments, leaving a lasting imprint on the users and your followers.
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More TikTok Tips for success:
How to Go Viral on TikTok
How to Do TikTok SEO
Exciting Ninja Rewards Perks for Your TikTok Shop!
