Social Media Marketing

A Complete Guide to Social Media Marketing in The Philippines

Can you still imagine living in an age without social media? While it has become a way to connect with friends and family, or a ...
Social Media Metrics

Social Media Metrics You Should Be Monitoring

Facebook, Instagram, TikTok and other social media platforms are inevitably changing the way you communicate and connect with your customers.  But how do you know ...
Social Media Tips For Holidays

Social Media Tips to Make Your Online Shop Shine for Christmas

Social media is already a challenging task year-round. But wait until the holidays come into town. People are ready to spend searching for the perfect ...
Social Selling

How Social Media is Changing Online Shopping

While Lazada and Shopee remain popular online shopping platforms, social media has been attracting a large chunk of shoppers in recent years. It may have ...
Free Social Media Tools

Free Social Media Management Tools You Can Use

People aren’t just browsing social media in their free time. More consumers are starting to search for products and shop on social media platforms.  To ...
Social Media Verification

How to Get Verified on Social Media and Earn Your Blue Checkmark

The social media blue checkmark, often referred to as a verification badge, is a symbol displayed next to a user's profile name on various social ...
Social Media Trends In Pandemic

3 Social Media Trends Shaped by the Pandemic (And are Here to Stay)

The world changed almost overnight with the spread of Covid-19 in 2020, and everyone thought it would only last a couple of months.  Lockdowns and ...
Social Media Branding

Designing Your Brand for Social Media

True or false? The average human attention span is now shorter than a goldfish. If you answered true, you’re right. A 2015 study reported that ...
Social Commerce

How to Build Your Business through Social Commerce

Who’s the queen of social media across the globe? Filipinos, as expected.  With 68% of the population clocking in up to 11 hours a day ...
Social Entrepreneurship

Why Become A Social Entrepreneur?

People start small businesses and become entrepreneurs for various reasons. Some have a natural talent for selling. Others dislike the traditional 8-5 office setting and ...
Digital Marketing 101

Digital Marketing 101: Marketing your business beyond social media

Social media marketing is a stepping-stone for any digital marketing strategy, particularly for small business owners.  The 2021 report by DataReportal reveals that social media ...
Video Ads Social Media

Best Practices for Creating Video Ads on Social Media

Think back to the last time you made an online purchase of a product whose brand you had no idea of before. Where did you ...