Content creators are now part of our digital life. They make our online browsing more entertaining, informative, and they help connect businesses with customers.
Pero hindi maikakaila na today, TikTok is the channel to be for content creators. Not only that, TikTok has allowed them to earn more than they used to.
According to a 2023 report, “The TikTok Effect: Accelerating Southeast Asia’s Businesses, Education, and Community,” about 40 percent of surveyed Filipino TikTok users earn above the minimum wage through the short form video platform.
How Filipino content creators can earn big from TikTok
Many Filipino TikTok content creators (or TikTokers) started small, posting videos based on trending dances or topics. As their followers grow, brands also took notice and started tapping them to help with advertising and promotion.
According to the same TikTok report, 50 percent of Filipino SMEs saw increased revenue when they started selling through TikTok, while 79 percent used the platform to transition to online business.
As more brands and online businesses use TikTok to sell, the competition also grows. And so TikTok content creators became powerful partners in terms of endorsements, partnerships and affiliate programs.
This elevated status helped creators to earn more as well. Ngayon, ka-level na nila ang mga big celebrities when it comes to brand partnerships. Because they’ve become celebrities in their own right!
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How to earn money on TikTok Philippines
If you’re a content creator, paano mo nga ba maa-achieve ang ganitong level? Let us help you explore how to monetize TikTok.
Filipino content creators can earn money on TikTok through various methods, much like content creators from around the world today. And here are the top seven (7) ways you can monetize your content.
Brand partnerships and sponsored content
If you have a big TikTok following, collaborating with brands to promote their products or services in your TikTok videos can be lucrative. Brands may pay you for this promotion or a sponsored content, which often includes using specific hashtags or following certain guidelines.
If you don’t know who Esnyr Ranollo, Phillip Hernandez, a.k.a. ‘Davao Conyo, and Justine Luzares yet, check out their TikTok videos and how they started from making funny videos to becoming major brand endorsers.
Running TikTok ads
This is related to the first item. If you already have a substantial following, you may also be eligible to participate in TikTok’s advertising program, where you can earn money by creating and running ads for various brands or products.
Of course, the brand may need to subsidize your ad costs, which would depend on your agreement with them.
TikTok affiliate commission
TikTok affiliate marketing is a strategy where content creators promote products or services within their TikTok content using unique affiliate links.
When their followers make a purchase through these links, the content creator earns a commission or referral fee from the company or brand behind the product, making it a way to monetize their influence and audience on the platform.
Learn more about How to Earn from TikTok Affiliate Marketing.
Selling branded merchandise
Since sikat ka na, why not create and promote your own merchandise? Design and sell personal-branded items like clothing, accessories or digital products, and sell them through your TikTok profile?
You can test with a small batch if they would, indeed, sell among your followers. But creating products with good design and functionality would definitely earn you some sales.
Also read: Personal Branding vs. Business Branding
own personal brand.
Offering online courses or consultations
If you have specific skills or ideas that can help many people, share your expertise and offer online courses, coaching sessions or consultations related to your niche.
You can promote these services in your TikTok videos and link to them in your profile. In fact, there are many business coaches helping small online sellers grow their business and earn more profit.
But remember to stick to what you’re good at and don’t offer courses you’re not very familiar with.
Selling digital products or services
You don’t have to be TikTokers or influencers to earn from the platform. If you have artistics skills, such as graphic design, music production or video editing, why not offer your services to your TikTok audience.
You can also create and sell digital products like presets, templates or eBooks. But, of course, you still have to create engaging or entertaining videos to promote your services.
Live Gifting
The Philippines is one of the Southeast Asian countries where the TikTok Live Gifting feature is allowed. What exactly is it?
When you go live on TikTok, your viewers can send you virtual gifts with equivalent coins, which can be converted into real money. It also has a feature that allows content creators to collect Diamonds, which are awarded based on the popularity of your LIVE videos.
You must meet the following requirements to turn on LIVE Gifts:
- Live in a location where LIVE Gifts is available.
- Be 18 years of age or older (or adhere to local age requirement).
- Be eligible to go LIVE.
- Have an account that is in good standing and adheres to TikTok Community Guidelines and Terms of Service.
- Government, politicians, and political party accounts, and other public interest accounts are not eligible to collect Diamonds through LIVE Gifts.
You can also turn Live Gifts on and off if you don’t always want to use it. So, when you go live on TikTok, encourage your audience to send you gifts during your live streams as tokens of appreciation.
50 percent of Filipino SMEs saw increased revenue when they started selling through TikTok, while 79 percent used the platform to transition to online business. Talk to Ninja Van experts on how to grow your TikTok Shop!
What is TikTok Creator Fund?
Did you know that TikTok has a Creator Fund program that allows eligible creators to earn money based on the number of views and engagement that their videos receive?
Unfortunately, it’s not yet available in the Philippines. Only content creators from the U.S., U.K., Germany, Italy, France and Spain are eligible to apply for the fund.
But if and when TikTok Creator Fund is made available to TikTokers in the Philippines, you’ll need to meet specific criteria:
- You must be at least 18 years old
- Your account must have at least 10,000 authentic (i.e., not purchased) followers
- Your videos have received at least 100,000 authentic views in the 30 days prior to applying
- You’re in good standing with TikTok’s user terms and community guidelines
Join the Filipino creators who successfully monetize their TikTok content
These are just some of the ways TikTok is creating jobs and opportunities for Filipino content creators.
Remember that building a strong and engaged TikTok following takes time and effort. You can do this by consistently creating high-quality and engaging content as this is key to success on the platform, and monetization opportunities will increase as your audience grows.
More importantly, always disclose any sponsored content or affiliate relationships to maintain transparency with your viewers and comply with TikTok’s guidelines and policies.
More TikTok tips for success:
What You Should Know About TikTok Bans and Violations
What NOT to Do as A TikTok Shop Seller
How to Start Selling and Become Successful on TikTok Shop
