Don’t underestimate the impact packaging can have on your e-commerce business! Regardless of what type of product you’re selling and wherever you’re selling it, good packaging is essential for:
- Keeping your product safe through the domestic or international shipping journey.
- Promoting your brand with attractive packaging.
If you’re an online seller who’s catering to an international audience, this article explores some helpful tips and tricks to help you.
1. Verify The Permitted Weight And Sizes
Checking the weight and dimension requirements of your shipping carrier helps to ensure that the shipping company can cater to the packing prerequisite of your products.
It helps to pick a shipping company that can meet your requirements and budget. At times there can be extra charges for extra weightage or certain countries so it’s best to get as much information from the shipping company.
This way you can ensure that you are providing the buyers with accurate information about international shipping with your chosen courier.
2. Prioritise Protection
One of the most important packaging tips is aesthetics is not the primary concern. When it comes to packaging, the priority should first be its protection. A secure package that delivers the items in good condition to the buyer is better than a pretty package.
International shipping requires transits and the package will be moved constantly from different modes of transportation. Sellers should choose practicality over looks for the purpose of reducing the chances of refunds and returns requests from customers.
3. Pay Attention To Customer Feedback
At times a seller’s perspective may not be enough to ensure the packaging procedures are the best experience for the customers. It’s important to take customer feedback and reviews seriously, especially if you are just starting an e-commerce business.
Be proactive and reach out to customers to check if they were satisfied with how their packages arrived. This can help you make informed decisions to make changes with the shipping carrier or packaging materials.
4. Packaging Materials To Consider
Optimising your packaging practices so that the items can be fully protected during its journey requires proper packing materials. Choosing the right packing materials can also set you apart from your competitors. Here are a few examples of packaging materials to consider:
- Packing peanuts
- Bubble wrap
- Padded dividers
- Foam packaging
- Fragile stickers
It’s also helpful to choose the right outer packaging that helps to hold the internal cushioning materials and items securely. The outer packaging should not constrict the item too tightly or loosely.
5. Shipping Carrier
Your chosen shipping carrier should be reliable and able to work with your shipping needs. Try to not cut corners with choosing your shipping partner as you will need reliable service to get your packages to their destination safely.
Ninja Van provides excellent international parcel delivery to Singapore, Thailand, Vietnam, Indonesia and Philippines. Take advantage of our end-to-end logistics solutions to grow your online business to its full potential.
Wrap It Up Tight
When dealing with international shipping, it’s essential to recognize that each business has unique packaging requirements. Careful analysis of your competitors’ packing methods is important, but always keep in mind the distinct aspects of your own business.
Investing time and effort into safeguarding your products during international transit can significantly contribute to business growth and help build a dedicated customer base.
