“Must-Sell Now!” – Top 5 Best-Selling Products Malaysians Love Online

Fancy starting an online business in Malaysia?

Here’s the thing. Starting a business is hard. But it’s even more complicated if you need to know which products to sell online. As an entrepreneur, finding the right product to sell can be challenging.

So, let’s talk about five hot products that are all the rage these days and are perfect for a broad audience. The best part? They’re easy to find and won’t break the bank, which is fantastic if you’re dipping your toes into online entrepreneurship!

#1. Electronics

Electronics is one of the top trending products in Malaysia, and it is an excellent choice for new entrepreneurs who aim to start a new online business. Electronics can be easy or difficult to ship depending on various factors such as the type of electronic device, its size, weight, fragility, and the shipping method used.

Shipping smaller and lighter electronic devices such as smartphones, tablets, and laptops is generally effortless. They can be shipped through regular postal services or courier companies with minimal hassle. However, larger and bulkier electronic devices such as televisions or desktop computers may require special packaging and handling due to their weight and fragility.

Generally, electronic goods have a good margin, so that you can profit from them quickly. Electronics are also in demand, so if someone wants an item you’re selling, chances are other people will too!

You can sell electronics online through platforms like Shopee or Lazada with just a few clicks of your mouse.

Here are some best-selling products to sell online:

• Smartphone cases
• Tablet cases
• Other accessories, such as earpieces and hands-free accessories
  

#2. Kitchen Appliances

The kitchen is one of the most critical spaces in your home and where you spend most of your time. That’s why it’s so important to have a well-equipped kitchen that makes cooking easy and enjoyable.

Kitchen appliances are some of the most popular products on sites like Lazada and Shopee Malaysia. Since the Covid-19 pandemic, many men and women have started to cook at home so the target audience for kitchen appliances has grown since 2020. Most working adults also prefer using appliances like air fryers and pressure cookers to make cooking fast and easy.

Here are five types of kitchen appliances that make great choices if you want to make money from selling online:

• Air fryers
• Ovens
• Knifes
• Chopping boards
• Storage cabinets

#3. Baby Diapers

Diapers are one of the best-selling consumer products in Malaysia. This essential childcare product is bought by parents on a regular basis. Since there are many sellers that have diapers as part of their products, new sellers should focus on providing good customer experience and a competitive pricing strategy. This can help the business earn a steady flow of income.

There are many baby diaper brands in Malaysia that you can engage with, such as:

• Huggies
• Pampers
• MamyPoko
• Drypers
• PetPet
• Applecrumby
• Offspring

#4. Skincare And Personal Care Products

Skincare and personal health products make up a huge chunk of the e-commerce industry. If you plan to start an online business in Malaysia, this is a popular product choice for most sellers. Both men and women need skincare and personal care products so the target market is large for this niche.

In Malaysia, the best-selling skincare products include:

• Face masks
• Facial serums
• Makeup removers
• Lotions
• Beauty tools

It’s important to note that there are many businesses set up for this market so it’s best to find ways to set your products apart from the competition. You can garner better reach and attention with a proper marketing strategy. 

#5. Children Toys

Source: Lazada

Children’s toys are always in demand and you can sell them on multiple e-commerce platforms to increase sales. Work on interesting product placements, competitive prices and good customer service to ensure you retain the buyers. Target working parents who are too busy to walk-in to physical stores. Working parents would prefer the convenience of having the toys shipped to their home.

Here’s how to start an online business selling toys in Malaysia: 

1. Search for a local or international distributor (such as China).
2. Create a list of products that are in demand in Malaysia, along with the cost price of each of them.
3. Ship your products with proper packing materials and use a reliable delivery provider. If you are thinking about starting your business, consider Ninja Van for your delivery needs.

What Is the Most Popular Online Business in Malaysia?

E-commerce reigns supreme as the most popular online business model in Malaysia. The country boasts a high internet penetration rate and a burgeoning consumer base comfortable with online transactions, creating a fertile ground for e-commerce businesses to flourish.

However, within the e-commerce landscape, there’s a specific sub-sector that truly shines: marketplace platforms. Dominators like Shopee and Lazada function as digital marketplaces where individual sellers and businesses can establish online storefronts, reaching a vast audience of potential customers. This model offers several advantages, including lower barriers to entry for new businesses who don’t need to invest in building their own e-commerce websites from scratch.

Additionally, marketplace platforms often handle logistics and payment processing, further simplifying the process for online sellers in Malaysia.

8 Steps To Start An Online Business In Malaysia 2025 (Beginner-Friendly Guide)

1. Market research:
   • Conduct thorough market research to understand the demand, competition and target audience.
   • Then, please make sure to tailor your product offerings accordingly.
2. Business plan:
   • Develop a comprehensive business plan that lists your goals for your eCommerce company, strategies for meeting those goals, and financial projections based on those strategies.
3. Setting up your business:
   • The requirements for registering a company in Malaysia vary depending on size and type.
   • You should contact the Companies Commission of Malaysia (SSM) to find out what you need when setting up your company.
4. Narrow down your focus:
   • If you sell shoes online and find that many of your customers are first-time buyers, consider selling branded footwear or clothing.
5. Secure suppliers:
   • Establish relationships with reliable suppliers who provide quality products at competitive prices. Consider local and international options to ensure a diverse product line.
6. Social media marketing:
   • Create a solid online presence on platforms like Facebook, Instagram and Twitter.
   • Use paid advertising, content marketing and email marketing to attract customers, then engage them with relevant information about your product or service.
7. Customer support:
   • Empower your customers to feel secure doing business with you by providing excellent customer service, fast response to inquiries, and a clear return/refund policy.
8. Analyse performance:
   • Monitor your eCommerce store’s progress by reviewing analytics to spot areas of improvement.
   • Use this data across all channels—including search engines, social media, and keyword advertising platforms—to optimise strategies and maximise revenue.

What Product Makes the Most Profit in Malaysia?

It’s impossible to definitively say which product makes the most profit because overall profitability depends on several factors beyond the product itself. However, some product categories tend to have higher profit margins than others due to various factors:

• Beauty products: Often have high markups and recurring purchases from satisfied customers. People tend to consistently buy beauty products they trust, allowing businesses to build customer loyalty and recurring revenue streams.
• Specialty products: Items catering to niche markets can have less competition and higher margins. Since they target a specific audience, there might be less competition in the space, allowing for higher pricing.
• Digital products: Once created, the cost of reproducing and distributing digital products like ebooks or software is minimal, allowing for high profits. There’s minimal overhead associated with selling digital products after the initial creation.

Ultimately, the most profitable product for you depends on your specific business model, target market, and resources.

“Sell What Malaysians Love!” – Kickstart Your Online Business with Ninja Van

Whether you’re turning your passion into profit or tapping into Malaysia’s best-selling products, Ninja Van is here to make your logistics hassle-free and reliable.

Here’s how Ninja Van can be your ultimate delivery partner:

Option 1: Ninja Biz – Ideal for Small-Scale Sellers

For sellers shipping less than 150 parcels per month, Ninja Biz offers an affordable and seamless way to manage deliveries:

• Affordable Rates: Start from as low as RM6.50 to maximize your earnings.
• Reliable Delivery: Up to 3 delivery attempts, so your customers never miss out.
• Peace of Mind: Parcel protection up to RM200 for electronics and other valuable items.
• Volume Discounts: Scale your business and enjoy savings of up to 20% as you grow.

💥 Special Offer: Get 18% OFF shipping on your first 20 parcels. Don’t wait—this is your chance to kickstart your journey!

Option 2: Get a Dedicated Account Manager

If your business ships over 150 parcels a month, our Business Delivery Service is designed just for you:

• Bulk Discounts: Save more on high-volume shipments while enjoying all the benefits of Ninja Biz.
• Dedicated Account Manager: Get personalized support to handle delivery issues and streamline operations.

Ready to tap into Malaysia’s love for best-selling products and build a thriving online business?

Contact Ninja Van today and take your first step towards success with a logistics partner you can trust!