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One of the most effective strategies for gaining traction on TikTok is the use of video shopping ads. These ads seamlessly integrate entertainment and e-commerce, providing a unique and compelling way for brands to showcase their products. 
It’s no secret that the journey of an online business owner is filled with challenges. You may often find yourself grappling with the weight of expectations and the realities of entrepreneurship. The work-life balance can feel elusive, and financial ups and downs might leave you questioning your decisions.
In the rapidly evolving realm of e-commerce, having a good understanding of consumer behaviour is not just beneficial but pivotal. As we delve into the e-commerce insights of 2023, we encounter a specific group known as e-shopaholics, significantly influencing the course of online buying.
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Statistics reveal the undeniable appeal of discounts: 67% of consumers admit that they would purchase a product they hadn’t initially planned for, simply because there was a discount.
In today's swiftly changing digital terrain, social media has transcended its initial purpose of mere likes and comments. Platforms such as Facebook, Instagram, and TikTok have emerged as potent sales channels for e-commerce aficionados.

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