Malaysia Day, which is a public holiday held on 16 September every year, is not just a significant national celebration of the establishment of the Malaysian Federation in 1963. For businesses, especially those who are in the e-commerce sector, this public holiday presents a golden opportunity.
According to Statista, a survey conducted by Rakuten Insight in Malaysia reports that 72% of their respondents plan to shop during the holiday sales of the year. This highlights that public holidays like Malaysia Day are vital to ramp up your sales numbers.
As Malaysia Day approaches, many businesses often ponder similar questions: How can we set ourselves apart from the competition? In the online marketplace, visuals play a pivotal role, making your e-commerce listing photos a key element. However, having the best product listing photos won’t be effective if you’re unsure which items to feature in your Malaysia Day campaign.
So, without further ado, let’s delve into the best-selling products you can feature on your e-commerce platform for Malaysia Day.
Best-Selling Products For Malaysia Day
To know what are some of the best items to sell on your e-commerce site, you should take into account not only your target audience’s desires but also their spending limit. Coming back to the survey conducted by Rakuten Insight, it’s reported that during the holiday season, Malaysians tend to spend between RM151 to RM300 on their shopping spree. This data provides valuable insights into customer expectations. With that in mind, we’ve curated some of the possible best product listings that can potentially boost your sales:
1. Patriotic-themed merchandise
Whether it’s Malaysia Day or Independence Day, traditional attire, local crafts, and nationalistic trinkets consistently see a spike in demand. Consider infusing patriotic elements into your products or packaging. This could be as simple as adopting the colours of the Malaysian flag or introducing special Malaysia Day-themed packaging. Such gestures resonate with the festive spirit, potentially driving higher sales.
2. Skincare
According to the Commission Factory, there’s an increasing emphasis on self-care and well-being products within the e-commerce industry. This includes skincare products designed for sensitive skin, driven by the rise in skin allergies linked to increased pollution levels. So, if you’re in the personal care section of e-commerce, it’ll be a good idea to mix in some local ingredients-made skincare products, such as turmeric face masks or mangosteen-infused serums to not only promote our rich biodiversity but also to celebrate Malaysia Day!
3. Fashion wear
Whether it’s the latest fashion trends or casual wear, clothing sales soar during any seasonal sales! As long as they have the budget, customers are often enticed to refresh their wardrobes. Extra tips! Pairing your apparel range with some of the best e-commerce photos that you can take can really highlight their unique designs and appeal, encouraging more purchases from your customers.
Mastering E-Commerce Listing Photos
We’ve all heard that a picture speaks a thousand words – and in e-commerce, it might translate to a thousand sales should your product listing photos capture the eyes of your customers. Thus, to help you capture some of the best product listing photos for your e-commerce, we’ve gathered a few tips and tricks for you!
- The importance of lighting: Good lighting is the cornerstone of photography. Proper lighting can enhance product features, ensuring it looks its best in e-commerce photos!
- Angles matter: A product should be seen from multiple perspectives. Different angles offer a comprehensive view and can help your customers understand more about your products.
- Backgrounds and scale: A clutter-free background ensures your product remains the hero. Furthermore, the best e-commerce photos give your customers a sense of the product’s scale, which can drastically manage their expectations, improve trust, and reduce return rates. Focusing solely on your products with not much distraction in the background can often help in these aspects!
- Good editing skills: The best-edited listing photos often let your customers imagine what it’s like to have and use your products. Thus, having the actual product and presenting it authentically will most likely boost your sales!
Crafting the Perfect Promo for Malaysia Day
Let’s be honest. Who doesn’t love a good bargain? When customer purchase intent aligns with an attractive discount, that’s when the magic happens – a sale is almost guaranteed. But with so many e-commerce stores offering similar deals, especially around Malaysia Day, how can yours stand out?
1. Themed discounts
Consider introducing Malaysia Day-themed discounts. For instance, a “16% OFF” sale, in honour of the 16th of September, or bundle deals that curate products with patriotic colours. Emphasising these special deals in your e-commerce listing photos that incorporate Malaysia Day elements is probably one of the best ideas.
2. Malaysia Day Flash Sale
Creating a sense of urgency can propel customers to make quicker decisions. Consider having flash sales with some of your best e-commerce photos showcasing the discounted items. Add a countdown timer to emphasise the limited timeframe, and you can see people start to add your products to the cart and check them out in no time!
Navigating Potential Delays
The festive rush undeniably brings logistical challenges. As e-commerce sales surge, it can strain the infrastructure of even the most robust supply chains. However, as the saying goes, “every challenge is an opportunity in disguise.” Here’s how you can effectively navigate these challenges:
1. Flexible return and exchange policies
To build trust and ensure customer satisfaction, offer hassle-free return and exchange policies. This reassures buyers that even if there’s a hiccup, they aren’t stuck with a purchase they aren’t happy with.
2. Transparent communication
In case of unforeseen delays, always keep the customer informed. Automated updates via emails or text messages can keep them in the loop. Being transparent about potential wait times, even at the point of sale, can set realistic expectations.
3. Partner with reliable logistics provider
Engaging with dependable partners like Ninja Van ensures that your products have the best chance to reach your customers promptly. Having the experience and capabilities to handle peak season demands, your deliveries are in good hands!
Wrapping Up Malaysia Day!
Embracing Malaysia Day is more than just tapping into the patriotic spirit; it’s about maximising the potential of your e-commerce by serving your customers the best you can while boosting your sales.
As you leverage on creating the best e-commerce listing photos to entice shoppers, do bear in mind the importance of quality, transparency, and good delivery services to further increase your sales, along with the customers’ satisfaction. Happy Malaysia Day!
