6 best thai “viral” food & products you should start selling online!

6 Best Thailand Souvenirs & Viral Products to Sell Online

Looking for what to buy in Thailand to sell online? Discover 6 viral Thailand products and souvenirs that are trending now! Get insights on the best-sellers and how to start a profitable Thai product business today.
8 mins read

Want to know a surefire way to make some extra cash online? 

Thailand souvenirs and viral Thailand products are all the rage right now, and savvy sellers are already raking in the profits. 

From unique snacks and drinks to sought-after beauty products and stylish homeware, there’s a treasure trove of trending items just waiting to be discovered. If you’re wondering what to buy in Thailand to resell, we’ve got you covered!

This cheat sheet reveals the hottest Thailand products and souvenirs that will boost your online sales and fatten your wallet.

6 Best Viral Thailand Souvenirs & Products You Should Start Selling Right Now

1. Boots Skincare

Boots Thailand is a goldmine for online sellers. Why? Their affordable skincare and beauty products are hugely popular in Malaysia!

Plus, many of these viral picks can also be found among 7-Eleven Thailand products, making them even more accessible to source.

Here are a few best-sellers to get you started:

  • Vitamin C Brightening: The serum and sleeping mask are cult favourites for achieving radiant skin. Many users report seeing a visible difference in their skin tone and brightness.
  • Hyaluronic Acid: The serum and sheet masks are always in high demand, thanks to their ability to plump the skin and reduce the appearance of fine lines.
  • Ingrown Hair Treatment: A lifesaver for many and a consistent best-seller, especially among those with sensitive skin.
  • Coconut & Almond Shower Cream: This provides a luxurious and fragrant bathing experience.
  • Tea Tree & Witch Hazel: This range is a godsend for those with acne-prone skin, effectively calming inflammation and reducing blemishes.

Best part? You can source these directly from their official website or even check 7-Eleven Thailand products for exclusive deals, giving you a competitive edge.

Pro Tip: Boost your sales even further by creating skincare bundles for a discounted price. Also, offer travel sizes so customers can try and test the products without committing to a full-sized product – perfect for encouraging repeat purchases!

2. Cheap Kitchenware from Hatyai

Want to tap into a unique niche? Cheap kitchenware from Hat Yai is your answer!

If you’re planning a sourcing trip, shopping for beautiful and affordable kitchenware is definitely one of the best things to do in Hat Yai.

@zatyyaacub

📍Peng Heng Chan Kitchenware, Hatyai 🤍 Tempat shopping kitchenware paling best kat hatyai. Macam-macam jenis pinggan mangkuk dan homedecor items ada kat sini bestie. Pelbagai jenis material, size, shape and colours. Memang rambang mata betul bila masuk dalam ni. Selamat lah masih jumpa jalan keluar 🙊 Open Every Monday to Saturday Closed on Sunday 8.30 am until 7.00 pm For location boleh je search nama kedai ni kat google map 🇹🇭 #penghengchankitchenware #kitchenware #penghengchanhatyai #hatyaikitchenware #hatyai #hatyaithailand #shoppinghatyai #thailand #hatyaitrip #shoppinghaul

♬ 原声 – 🇲🇾Khun Malay&Thai🇹🇭 – 🇲🇾Khun Malay&Thai🇹🇭

Forget boring, mass-produced kitchen tools. We’re talking crafted ceramics with unique and rustic designs as well as practical items like dining plates, tea sets, and  mortar and pestle sets.

These pieces are a hit with Malaysians who love “aesthetically pleasing” designs.

Plus, since you can source them at incredibly affordable prices in Hat Yai, you can easily sell them for a much higher profit in Malaysia—sometimes even tripling your money!

Pro Tip: The easiest way to capture the eyes of customers is through social media content! Highlight unique features such as hand-painted designs and materials used. Even better, you can offer curated sets like a ceramic serving bowl with matching plates and spoons. This makes it convenient for your customers to buy the whole set for the complete “aesthetic” look.

3. 7-Eleven Thailand

Don’t underestimate the humble 7-Eleven Thailand products!

In Thailand, 7-Eleven is a haven of unique food finds that are going viral online. Whether you’re looking for quick snacks, instant noodles, or ready-to-eat meals, there’s always something exciting to discover.

  • Mama Pad Kee Mao: The spicy kick and fragrant basil in this stir-fried noodle dish have made it a social media sensation.
  • Yum Yum Shrimp Tom Yum Flavour: A cult favorite for its intense and addictive sour-spicy taste.

  • Crispy Seaweed with Salted Egg Yolk Flavour: A sweet and savoury explosion that’s perfect for sharing (or not!).
  • Spicy Grilled Squid: Chewy texture and fiery flavour have taken social media by storm.

  • Green Curry with Chicken: Surprisingly delicious and convenient for a quick and satisfying meal.
  • Pad Thai: A classic Thai dish made easy and accessible.

These 7-Eleven Thailand products are incredibly popular, easy to source, and perfect for consistent sales and repeat customers—especially among those who miss the authentic flavors of Thailand.

Pro Tip: You can even create themed packs, like a “Spicy Snack Box” or a “Thai Noodle Adventure”, to make your offerings more exciting and boost sales!

4. Thai Milk Bun

Looking for what to buy in Thailand that will sell like hotcakes?

These fluffy, sweet Thailand souvenirs are taking social media by storm, and that translates to serious sales potential! Imagine pillowy soft bread filled with a luscious, creamy custard—it’s no wonder they’re a viral sensation.

Don’t believe us? Check this out!

@jannanickofficial

TAPI KENA MAKAN SEJUK SEJUK!Order grab ke hotel korang…Senang! #viral #thaimilkbun #milkbun #afteryou

♬ original sound – jannanick95 – jannanick95

These buns come in a variety of flavors, including:

  • Classic Original – A simple yet irresistible sweetness that customers love.
  • Rich Chocolate – Perfect for chocoholics looking for an indulgent treat.
  • Fragrant Pandan – A uniquely Southeast Asian favorite.

The original flavor tends to be the best-seller, so if you’re just starting out, this is a great entry point! As you grow your customer base, gradually introduce other flavors to cater to different preferences and maximize your profits.

Pro Tip: Wanna make things 10x easier? Skip the international shipping hassle and partner with local Malaysian bakeries that already sell these popular Thai Milk Buns. By becoming an agent or reseller, you can secure these treats at wholesale prices, allowing for a healthy profit margin. Plus, you can offer your customers the convenience of faster delivery and fresher products.

5. Thai Tea Powder/Leaves

Wondering what to buy in Thailand that’s both affordable and profitable?

Thai iced tea is a staple in Malaysia, found everywhere from mamak stalls to fancy cafes. But how do you stand out in a crowded market?

Think beyond just drinks! This versatile product can be used in baking and desserts, too.

Imagine offering:

  • 🍵 Thai tea-infused brownies – Rich, chocolatey, and with a unique tea twist.
  • 🍰 Moist Thai tea cakes – A buttery delight with bold tea flavors.
  • 🍨 Thai tea ice cream – Creamy, dreamy, and an absolute game-changer!

Suddenly, you’re not just another seller—you’re offering something unique and exciting.

Pro Tip:

  • Package your Thai tea powder or leaves in reusable, resealable pouches with eye-catching designs.
  • Offer various sizes to cater to different customers (e.g., 100g for casual drinkers, 500g for serious enthusiasts).
  • Provide recipe inspiration to encourage customers to get creative with their Thai tea!

6. Traditional Thai Herbal Inhaler

Looking for Thailand souvenirs that are small, affordable, and in high demand?

These pocket-sized Thai herbal inhalers are blowing up on TikTok because they offer instant relief from congestion with a refreshing, invigorating aroma.

Malaysians love them because they’re a natural, convenient alternative to medication—perfect for busy office workers and anyone needing a quick pick-me-up.

Plus, with the rise in natural wellness trends, these inhalers tap into a booming market with strong profit potential.

💡 Pro Tip: Want to make these inhalers fly off your virtual shelves?

Here’s the secret sauce:

  • ✔ Highlight the ingredients – Build trust with customers by stating that these inhalers are made with 100% natural, Halal-certified ingredients and are safe for everyday use.
  • ✔ Create gift bundles – Pair inhalers with other wellness products, like aromatherapy balms or essential oils, to boost sales and encourage multi-item purchases.

How to Ship Thai Products to Malaysia: Cost & Considerations

Sourcing amazing products from Thailand is one thing, but getting them to your customers in Malaysia can be quite troublesome, especially with customs, paperwork, and logistics challenges.

As you might already know, efficient and affordable shipping is crucial for online businesses. Without it, you risk delays, unhappy customers, and even damage to your profit margins.

Here’s how you can make things easier:

Opt for courier services that specialise in cross-border shipping between Thailand and Malaysia. Ninja Van is one such courier that offers this service, ensuring your Thai products reach your customers quickly and reliably.

Familiarise yourself with the import regulations and potential duties for the specific products you’re shipping. This will help you avoid unexpected costs and delays. Ninja Van’s website provides helpful resources on this topic to guide you.

Calculate shipping costs upfront and incorporate them into your product pricing. Offering standard vs. express shipping options allows you to cater to different customer needs and budgets.

Use sturdy boxes, bubble wrap, and packing peanuts to protect fragile items like ceramics or glassware from damage during transit. For perishable goods like Thai Milk Buns, consider temperature-controlled delivery options.

Keep your customers informed with tracking numbers and estimated delivery times to build trust and transparency.

How to Market Thai Viral Products for Maximum Sales

Social media is your best friend when it comes to marketing viral Thai products. Platforms like TikTok and Instagram are perfect for showcasing these hot-selling and trending Thailand souvenirs.

Here’s a TikTok video that you can use for reference!

@aishahhalias Tempat wajib singgah di Hatyai. Syurga waniterr hangpa. Kami pi girls trip memang heaven masuk siang, keluar malam. Sesuai untuk yang drive kereta sendiri sebab boleh borong banyak. Make sure simpan receipt okie just prepare kut kastam mintak waktu di border.#hatyai #hatyaikitchenware #rattanshophatyai #hatyaithailand #fyp ♬ DJ MIA Diinai Inaikan Remix – DJ MIA

Top Marketing Strategies:

  • Create engaging video content demonstrating product features.
  • Host live streams to showcase viral items and answer customer questions.
  • Cross-sell via WhatsApp to build direct relationships with buyers.
  • Collaborate with influencers to reach a wider audience.
  • Enhance your e-commerce listings with high-quality product photos, detailed descriptions, and customer reviews.

Pro Tip: Use relevant hashtags like #ThaiProducts, #ViralProducts, #OnlineBusinessMalaysia, and #SupportLocal to increase your post visibility. Engage with your audience by responding to comments and question

Ready to Start? Let Ninja Van Handle Your Deliveries!

Now that you know the hottest Thai products to sell, it’s time to take the next step in making those profits!

Whether you’re a solo entrepreneur or running a larger business, Ninja Van has the perfect delivery solution for you.

Option 1: Individual Delivery Service

For small-scale sellers with less than 150 parcels per month, Ninja Van’s Individual Delivery Service is designed just for you:

  • Starting from as low as RM5.50 per delivery
  • 3x delivery attempts for successful deliveries
  • Parcel liability of up to RM200 for added security
  • Volume-based discounts of up to 20% off to help maximize your profit

📌 Learn more about terms and conditions here!

Option 2: Business Delivery Service

For businesses shipping more than 150 parcels per month, Ninja Van’s Business Delivery Service offers even better rates, with all the perks of the Individual service plus a dedicated Account Manager to manage and sort out any delivery issues.

Looking to scale up and ship in bulk? Contact us now to get customized shipping rates that suit your business!


No matter the size of your business, Ninja Van is your reliable logistics partner to help you deliver these viral Thai products to your customers seamlessly.

Start shipping today and watch your business grow!

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