Attention, Malaysian entrepreneurs! You’re missing a significant opportunity if you haven’t yet explored TikTok for your business. More than a viral sensation, TikTok is a robust platform that can amplify your brand’s reach. Its mix of entertainment, creativity, and community gives businesses a platform to connect and boost sales. To harness its power, we’ve curated a list of 15 content ideas that strategically align with TikTok practices and audience preferences.
1. Day-to-Day Vlogs
Showcasing the ins and outs of your daily business operations demystifies the process for your audience, making your brand more relatable. It’s like inviting viewers to step behind the curtain and see the magic happen in real-time. Imagine a business like “Nandos Malaysia”. Each video is an invitation to their world, making followers feel like they are a part of the food journey.
2. Share Content That Reflects Your Brand Values
Leverage TikTok to visually express your brand’s core values through engaging and genuine content. For instance, if sustainability is a pillar of your brand, share behind-the-scenes videos of your eco-friendly production processes or tips on living a more sustainable life. This approach attracts and cultivates a community of followers with similar beliefs and ideals, fostering a deeper connection with your audience.
3. Spotlight Your Employees
There’s something special about seeing the people behind a product or service. Highlighting your team members humanises your brand and builds trust and loyalty among your audience.
4. Educational Content on Niche Topics
Boost your brand’s credibility by sharing educational content in your field. For example, if you sell shoes, create TikTok videos on styling shoes for different events, fashion tips emphasising your products’ uniqueness, or the latest trends in footwear. This strategy showcases your expertise and keeps your audience informed and engaged with content directly related to your products.
5. Create Product Campaigns and Tease New Launches
Building anticipation for new products or services can create a buzz that translates into early sales. Teasers and sneak peeks generate excitement and keep your audience looking forward to what’s next. Take a look at this short TikTok video by MrDIY, explaining simple lifehacks that would make your life much easier!
6. Share a Unique Business Story
Every brand has a story that sets it apart from the competition. Sharing this narrative can captivate your audience, forging a deeper emotional connection with your brand.
7. Answer Audience Questions
Elevate your TikTok presence by actively engaging with your followers. When questions appear in comments, go beyond typed responses. Use TikTok’s video reply feature for personable and memorable answers.
Engaging directly shows your overall audience you value their participation, not just answering one question but fostering a community of valued interaction.
8. Engaging Product Demonstrations
To stand out, accentuate your product’s value and functionality via vivid demonstrations. Captivating your audience hinges on how effectively you animate your product.
Informative and entertaining demos swiftly turn viewers into customers. In these showcases, you’re not just selling; you’re curating an experience where your product takes the lead.
For a stellar example, check out @ShopeeMY on TikTok.
9. Partner with Relevant Influencers
Influencer marketing is not just popular; it’s a powerhouse strategy. With over 96% of consumers trusting recommendations from individuals over brands, the potential for influencer partnerships to catapult your brand into the spotlight is immense. Take Khairul Aming, a culinary sensation with 3.9 million followers on Instagram and 4.3 million on TikTok. A partnership with an influencer of Khairul’s calibre can offer unparalleled visibility and authenticity, propelling your brand into the feeds and hearts of millions.
10. Share Your Origin Story
Sharing why and how your business was founded can resonate deeply, especially for small businesses. It’s about humanising your brand and showing the passion and purpose behind your enterprise. Take inspiration from entrepreneurs like Richard Ker, who openly shared his entrepreneurship journey and what he had learned.
11. Highlight Your Production Process
Next, a glimpse into your production process can illuminate your products’ care, craftsmanship, and quality. This transparency reassures customers about the value of what they’re purchasing.
12. Use Trending Sounds and Hashtags
TikTok is a dynamic, trend-driven platform where ‘viral’ is a buzzword and catching the wave in time can spike your visibility and engagement enormously. Strategically employing trending sounds and hashtags is your ticket to the “For You Page” (FYP), TikTok’s discovery engine where content has the potential to gain widespread viewership. Joining the trend signifies your brand is in sync with the digital zeitgeist, amplifying its relevance.
13. Duet and Stitch Videos
TikTok’s Duet and Stitch features offer unique ways to engage with other content creators, amplifying your reach and fostering community interaction. This approach can introduce your brand to new audiences entertainingly and collaboratively.
14. Partner with Relevant Content Creators
Collaborating with content creators, akin to influencers but more niche-specific, can expose your brand to highly engaged audiences. It’s about finding individuals who resonate deeply with your target demographic.
15. Highlight Your Unique Selling Points
Your unique selling points (USPs) set you apart in a crowded market and are pivotal to your TikTok strategy. Whether magnetised shawls for easy wear or crafted from ultra-soft fabric for unmatched comfort, highlight what makes your product unique. Letting your USPs shine is the key to standing out.
Ready to master TikTok with exciting content? Remember, it’s only part of the success equation. Ensuring your products are delivered swiftly and smoothly is critical, as poor service can tarnish customer experiences and harm your reputation.
For an excellent delivery service, rely on Ninja Biz by NinjaVan, a trusted and popular courier service in Malaysia. It guarantees prompt deliveries, ensuring your TikTok-gained sales turn into repeat customers.
Focus on winning over TikTok audiences and let Ninja Biz handle the logistics. They ensure a memorable customer journey from watching your TikTok video to product delivery, freeing you to continue creating engaging content.
