TikTok is no longer just a place for viral videos—it’s a powerful e-commerce platform for businesses. With the rise of TikTok Shop Seller Center, Malaysian entrepreneurs can easily set up an online store, list products, and reach millions of potential customers.
In Malaysia, internal TikTok data shows a 9.4 million increase in potential ad reach from early 2023 to 2024—a 48.6% growth. Its rapid user growth, especially among those aged 13 and above, makes it a prime platform for businesses.
If you’re ready to start selling on TikTok, this guide will take you through the step-by-step process, including account registration, product listing, and store optimization to boost sales.
👉 Also read: Learn 5 Beginner Tips to Start a Business in Malaysia
What is TikTok Shop Seller Center?
TikTok Shop Seller Center is a dedicated platform for businesses to sell directly on TikTok. It allows sellers to:
- ✅ List products with descriptions, images, and videos
- ✅ Manage orders and payments seamlessly
- ✅ Use TikTok’s built-in analytics to track store performance
- ✅ Leverage influencers and live shopping to boost sales
With over 1 billion monthly active users (source), TikTok is a powerful tool for businesses to grow an engaged audience.
With TikTok’s unique algorithm, even new sellers can gain visibility and attract customers without massive ad spending.
Setting up an online store takes minutes, allowing businesses to start selling immediately. With a user-friendly interface and access to millions of potential customers, TikTok is a must for e-commerce sellers in Malaysia.
How to Set Up and Sell on TikTok Shop Seller Center
Follow these steps to register and start selling in Malaysia:
- 1️⃣ Register for a TikTok Seller Center account using a Malaysian phone number and email address. Select your country (Malaysia, Indonesia, Philippines, Singapore, Thailand, UK, US, or Vietnam).
- 2️⃣ Choose your business type – register as an individual seller or a business. If selling as a business, provide your legal business name and employment identification number (EIN).
- 3️⃣ Set up your shop’s warehouse & return address by providing a street address and contact details.
- 4️⃣ Verify your identity using a Certificate of Incorporation, Identity Card, or Passport.
- 5️⃣ Wait for application approval (approved/rejected).
- 6️⃣ Once approved, upload your products to start selling.
- 7️⃣ Link your bank account for seamless transactions.
How to Optimize Your TikTok Shop for More Sales?
Optimising your product listings is key to driving sales on TikTok in Malaysia. Here’s how to maximise your reach and conversions:
#1. Clear Product Descriptions
A well-crafted product description helps convert browsers into buyers by highlighting key features and benefits.
Tips for writing effective descriptions:
- Provide accurate product details
- Highlight benefits, not just features
- Use clear, concise language—avoid jargon
#2. High-Quality Images & Videos
Visuals impact buying decisions. Use high-quality images or videos to help potential buyers visualise your product. Free tools like Canva and CapCut make editing easy.
#3. Relevant Hashtags
Hashtags help users find your products through search. To discover trending hashtags:
- Browse trending tags or search for specific ones
- Tap “Discover” on the TikTok app
#4. Reposting Customer Reviews
User-generated content builds trust. Repost reviews from satisfied customers and encourage buyers to share their experiences. This increases credibility and boosts sales!
Why Sell on TikTok Shop Seller Center Malaysia?
Now that your shop is optimised for maximum visibility, here’s why selling on TikTok Shop Seller Center is a game-changer for businesses in Malaysia.
| Benefit | Description |
| Easy Setup & User-Friendly Interface | Creating product listings, uploading images, and managing your store is simple and efficient. |
| Built-In Analytics for Growth | Track performance and competitor insights using TikTok’s analytics tools to refine your sales strategy. |
| Engagement & Brand Awareness | Connect with followers and attract new customers through interactive, tailored content. |
| Low-Cost Advertising & Massive Reach | Access millions of potential buyers with affordable ad options to keep your brand top-of-mind. |
Get Started Today
Setting up a TikTok Shop Seller Center account is easy—just follow the steps on the seller registration page and optimise your listings. Take full advantage of the platform’s features, expand your customer base, and boost sales.
