Are you ready to take your business to the next level? Interested in joining the TikTok Shop revolution but don’t know how to get started? Facebook and Instagram have become increasingly saturated and TikTok Shop is one of the few new spaces where online sellers can successfully reach shoppers. Of course, many have already adopted this emerging platform as part of their multichannel online marketing strategy, so it’s a race to establish your brand or shop on TikTok.
In Malaysia alone, internal data from TikTok shows a significant jump in the number of people they can reach with ads. From the beginning of 2023 to early 2024, that potential audience increased by 9.4 million, which is a growth of 48.6%. Its rapid growth of users from ages 13 and above shows that the platform is popular with the younger generation. Joining this social media platform may be the perfect way to give your business the boost it needs!
Let’s start by providing you with some basic information about this app and how to upload your products on it. We’ll outline the steps to create and launch your store so you can begin selling as soon as possible to Malaysian shoppers. So, if you are eager to make your mark on Malaysia’s growing e-commerce scene – read on!
What Is Tiktok?
TikTok is an app that allows users to share and create short-form videos on various subjects and interests. The app is predominately used in its mobile version although users may still watch videos with the web app. The fun part that attracts users to use TikTok is the option to make content interesting by adding filters, sound effects, voiceovers and music.
Relying on trending music, dance challenges and fun features to make videos, TikTok has evolved to become a platform for consumers to share information and make informed purchases.
TikTok has since surpassed 1 billion monthly active users and its key features allows it to be a useful tool to build businesses and to grow an active following. The app draws many users due to the unique way its algorithm works and this can be beneficial for entrepreneurs looking to build their e-commerce business.
Sellers can increase their reach by using relevant hashtags and tagging other accounts to make content to drive sales. Additionally, businesses have plenty of opportunities to advertise their products on this platform. The TikTok Shop also allows entrepreneurs to add their products to the platform with ease. TikTok has created a niche in the social selling industry and e-commerce sellers need to take advantage by using this app to sell and build their brand.
You can set up an online store within minutes and start selling immediately. With its user-friendly interface and access to millions of potential customers, it’s no wonder why so many businesses have jumped at the chance to sell through this online platform in Malaysia!
How To Setup And Sell Products In TikTok
Now that you know what this social media platform is, it’s time to learn how to set up and sell products in Malaysia. There are four crucial steps to set up your online store properly.
Step 1:
Use a Malaysian phone number and email address, or register for a TikTok seller account.
Step 2:
Use a Certificate of Incorporation, Identity Card or passport.
Step 3:
Follow up on your application result. (approved/ rejected)
Step 4:
After your seller account is approved, the next step is to upload your products to TikTok.
Step 5:
Lastly, don’t forget to link your banking accounts with TikTok.
Registering Your Business
This is an optional step. If you wish to register your business in Malaysia, here’s how it is done.
Register your business online or through an authorised representative (or the Suruhanjaya Syarikat Malaysia official website). Once registered, you will receive a unique tax identification number for creating a merchant account.
Almost There! Get Ready To Sell And Have Fun
After registering your business, you must create a product page on TikTok. On this page, you need to include detailed information about your products, such as pricing, images and descriptions.
Aside from that, it is recommended that you use hashtags related to your products so people can easily find them on the forum.
Once you have successfully created your products, you need to promote them to the public. Promote your product pages across all social media channels, including Instagram and Facebook, as this could increase your sales significantly.
Tips To Optimise Products Listing On Tiktok
Optimising your product listings is critical if you’re looking to start selling products on TikTok in Malaysia. Here are some tips and strategies that will help you get the most out of your listing:
Ensure Product Descriptions Are Clear
Crafting clear and compelling product descriptions on your TikTok store can make a significant difference in converting browsing customers into satisfied buyers. Well-crafted descriptions highlighting key features and benefits can capture customers’ attention, answer their questions, and persuade them to add items to their carts.
Here are a few tips:
- accurate information about the products
- highlight the benefits
- use clear and concise language, avoiding jargon or technical terms
High-Quality Images Or Videos
You should also include high-quality images or videos of your items, which helps potential buyers visualise what they would be purchasing. Free online graphic creation tools such as Canva and CapCut allow you to edit photos or any form of media reasonably easily and quickly—in just a few clicks.
Using Relevant Hashtags
Using hashtags relevant to each item within the caption is essential so users can quickly discover them through search results.
If you want to search for hashtags, open the app and tap the “Discover” button at the bottom of the screen. This will take you to a page where you can preview videos tagged with currently trending hashtags. You can browse through these videos to find relevant topics, or you can use the search bar at the top of the screen to search for a specific hashtag.
Reposting Reviews
Finally, please take advantage of user-generated content by reposting reviews from satisfied customers and encouraging others who have purchased from you to share their experiences.
This helps build trust with prospective shoppers, increasing their likelihood of buying from you over competitors!
Benefits Of Selling Products On TikTok
Now that you’ve optimised your shop for maximum visibility, it’s time to consider the benefits of selling products on this popular platform in Malaysia. By leveraging its features and capabilities, entrepreneurs can reach new customers while targeting their existing audience. This allows them to increase sales and build a loyal customer base.
The advantages of using TikTok as an online retail platform are numerous. Its user-friendly interface makes creating product listings and uploading images or videos easy. With its built-in analytics tools, businesses can track their performance over time and see how they perform compared to their competitors.
Last but not least, the social media aspect of this social media platform also helps merchants engage with their current followers and attract potential ones by creating content tailored specifically for them. All these factors combined make it an ideal platform for Malaysian entrepreneurs looking to grow their businesses.
After reading this article, you will better understand how to start selling on TikTok in Malaysia. It’s an exciting platform that has the potential to help your business grow and reach new customers. With the right strategy, it can be incredibly successful for sellers looking to increase their online presence.
You can set up a TikTok seller account easily; follow the instructions on the TikTok seller account creation page to optimise your listings. Don’t forget about the benefits of selling on TikTok – access to millions of users, low-cost advertising opportunities, and interactive content which helps keep your brand top-of-mind with buyers.
Starting a shop on TikTok is a great way to expand your customer base and get creative with marketing! If you take advantage of all the features available on the platform, there’s no limit to what kind of success you can achieve as a seller. So why not give it a try?
