On 26 October 2023, WORQ TTDI came alive as business leaders and marketers gathered to crack the code on cross-border growth with the power of paid campaigns.
Co-hosted by Ninja Van and STG Commerce, this energetic session revealed how businesses can dominate international markets with the right mix of paid campaigns and smart frameworks. With insights from Shaun Tan, Founder of STG Commerce, attendees left with a playbook for taking their brands to the next level.
Key Insights from the Masterclass
#1. Paid Campaigns That Deliver
Why waste ad spend when you can supercharge your campaigns? The session revealed the 60/30/10 rule: 60% for general sales, 30% for seasonal promotions, and 10% for retargeting. This proven formula is a roadmap for maximizing return of investment (ROI) while reaching the right audience.
#2. Cracking Cross-Border Markets
Expanding to markets like the Philippines, Singapore, or Indonesia? The session highlighted strategies to tailor campaigns for local audiences while tackling challenges like logistics and pricing. Smart campaigns aren’t just about visibility—they’re about converting across borders.
#3. Content That Works Smarter
Your content isn’t one-and-done. The Content Pyramid strategy demonstrated how businesses can break down long-form content—such as reports and guides—into smaller, targeted pieces for social media and other channels. This structured approach ensures consistent messaging and visibility across platforms with half the effort.
Coupled with Streamlined Frameworks, businesses can maintain brand consistency, optimize content distribution, and scale their campaigns efficiently across multiple regions. By leveraging clear objectives, naming conventions, and real-time optimization tools, businesses can align their messaging while maintaining flexibility for local market needs.
#4. Marketing Frameworks That Scale
Scaling campaigns across multiple regions can be tricky, but with streamlined frameworks like decentralized account structures, attendees learned how to keep campaigns aligned and efficient. Clear objectives, effective naming conventions, and real-time optimization were just a few tools shared to ensure campaigns hit their targets.
Paid Campaigns, International Reach
Paid campaigns open doors to new customers and cross-border opportunities. With smart targeting, you can connect with local audiences and grow your brand globally.
When it comes to getting those products into your customers’ hands? Don’t worry, we’ve got you covered. With 100% coverage in Southeast Asia, we know the region like the back of our hand, ensuring your products reach the right hands.
Enquire our services here.
For partnership or collaboration, reach us at reg-xb-enquiry@ninjavan.co.
