On December 2023, Malaysian brands across industries came together virtually to learn how to break into new markets using the power of influencers and content creators. The session, hosted by Ninja Van in collaboration with Social Jet, focused on the ever-growing eCommerce landscape in Southeast Asia, zooming in on the Philippines market—a rising star in digital and social media engagement.
Adding a touch of real-world insight, the masterclass featured a special appearance by Aliyah Jem, a leading Filipino influencer known for her engaging content on beauty, food and travelling.
To ensure everyone could jump right in and take away valuable insights, the masterclass was delivered in both English and Malay, keeping things relatable, exciting, and accessible for all participants—no one left behind!
Key Insights from the Masterclass
#1. Consumer behavior in Southeast Asia
Online shopping in Southeast Asia has grown by 35%, with the Philippines, Singapore, and Malaysia emerging as key markets. 67% of consumers favor cross-border eCommerce due to competitive pricing, presenting a vital strategy for market expansion.
#2. TikTok as the new discovery engine
TikTok has become a go-to search tool for Gen Z, overtaking Google for product discovery, particularly in the Philippines. Attendees explored how TikTok’s video-first approach can effectively drive both visibility and conversions.
#3. Cracking the Philippines market
With 73.1% internet penetration and 72.5% active social media users, the Philippines offers enormous opportunities for brands. Consumers spending 3+ hours daily on platforms like Facebook and TikTok highlight the need for strategic product positioning.
#4. Winning with Influencers
With 73.1% internet penetration and 72.5% active social media users, the Philippines offers enormous Insights from Aliyah Jem showcased how authentic collaborations with nano and micro-influencers can deliver strong ROI. Participants gained practical tips on choosing influencers and tracking campaign success through tools like UTM links and promo codes.
Connect with Us
Thinking of bringing your brand to the Philippine market? Let’s connect and explore how we can help make it happen! Enquire here.
For partnership or collaboration, reach us at reg-xb-enquiry@ninjavan.co.
