On 19 August 2025, Ninja Van Malaysia proudly hosted the Malaysia to Rest of World (MY-ROW) media launch at Menara Ken, TTDI.
The event marked a major milestone in our cross-border journey, unveiling 44 new international delivery lanes designed to give Malaysian businesses — especially underserved SMEs — affordable and reliable access to global markets.
The launch was officiated by the following government representatives, as well as our leaders:
- YBrs. Tuan See Chee Kong, Senior Director, Services Sector Development, MITI
- Tuan Syed Zahirulddin bin Syed Ali, Senior Manager, Export Promotion & Market Access Division, MATRADE
- Lin Zheng, CEO of Ninja Van Malaysia
- Jeremy Hong, Regional Vice President, Ninja Van Cross-Border
Members of the media and valued shippers also joined us in celebrating this landmark expansion.
Making Global Shipping Affordable for SMEs
In his opening remarks, Lin Zheng emphasised what this launch means for entrepreneurs: fewer barriers, more opportunities.
He pointed out that high shipping costs, complicated customs, and limited access to reliable logistics have long held back SMEs. MY-ROW was built to change that.
Beyond removing barriers, Lin Zheng also reminded the audience that every SME reaching global markets strengthens Malaysia’s competitiveness, drives exports, and builds a more connected digital economy.
Building on this vision, Jeremy took the stage to explain why the timing of MY-ROW couldn’t be better and why these 44 markets were chosen.
Why Global Shipping From Malaysia Matters Now
Jeremy outlined the market shifts, making this the right moment for Malaysian SMEs to scale internationally.
#1. The Right Time for Global E-Commerce Growth
Global e-commerce sales are projected to reach US$8.09 trillion by 2028. In Malaysia, exports are growing 14% annually to US$8.6B by 2027, with 1.5M SMEs adopting e-commerce between 2016–2023.
#2. Expanding Into High-Potential International Markets
Destinations such as the US, EU, and UAE combine scale, spending power, and strong demand for cross-border shopping.
#3. From Brandless Products to Trusted Global Brands
Brand dilution and brandless fatigue: Shoppers are tired of endless discounts and generic products on marketplaces. Many are shifting back to brand.com sites, where trust and authenticity matter more. Research shows 87% of buyers will pay more for trusted brands.
#4. Solving High International Shipping Costs for SMEs
Shipping costs are misaligned: For top markets, express shipping often equals or exceeds product value, while postal remains costly relative to average order value.
With the timing clear and the barriers defined, Jeremy then showed how MY-ROW delivers on its promise.
MY-ROW: A Global Shipping Solution for SMEs
Designed with SMEs at the centre, MY-ROW addresses the everyday challenges of going global:
- Affordable rates: Starting from RM30, MY-ROW makes global shipping up to 80% cheaper, so cost is no longer the dealbreaker.
- Reliable delivery: Parcels reach the 44 new destinations in 7–12 working days, fast enough for SMEs to compete confidently with global sellers.
- Door-to-door service: Sellers no longer worry about multiple handovers, as customers receive parcels directly at their doorstep.
- Simplified customs: Documentation and airway bills are handled by Ninja Van, cutting out the stress of cross-border paperwork.
- Intuitive dashboard: The same workflow as domestic shipping means teams don’t need retraining; they can scale internationally overnight.
Start Reaching Customers Worldwide with Ninja Van
Enabling local merchants to compete globally has always been at the heart of what we do. With MY-ROW, what once felt complicated is now simple, and today, reaching customers worldwide has never been easier.
Ready to go global? Get in touch for a rate card and see how easy and affordable global shipping can be.
