As the curtain falls over the vibrant Aidilfitri season, many Malaysian e-commerce sellers feel like runners after a marathon: accomplished but exhausted. The excitement takes a back seat, and the once frenzied shopping escapades slide into a more placid phase—a tonggang terbalik (chaotic) period widely anticipated yet often a source of anxiety for online businesses. But jangan risau (don’t worry), this quieter period can be an ideal time to remodel your marketing approach, sparking fresh interest among your customer base.
A Shift in Consumer Habits: Lain Kali, Bro (Next Time, Bro)
Post-Aidilfitri, the consumers’ behaviour experiences a distinct transformation. The shopping fiesta gives way to a phase of financial reassessment among consumers. It’s the season when necessities take centre stage in purchasing decisions, leading businesses to redesign their strategy to match their customers’ needs and affordability criteria. Let’s dive into some artfully assembled promotional schemes to ensure your online shop keeps buzzing in the post-Aidilfitri landscape.
8 Effective Promotion Tactics to Get Sales Online
1. Sales & Discounts
Ada sale, mesti laku keras (hard sell)! Engage your price-sensitive customers with appealing discounts. A clear banner proclaiming something like “50% off store-wide” sends out an immediate invitation to customers, making shopping from you a cinch. The occasional head-turning discount helps convert even the most budget-conscious customers.
2. Free Shipping & Returns
Offering free shipping and hassle-free returns will alleviate the anxiety of uncertain customers, pushing them one step closer to completing their purchase. Providing a safety net of no risk guarantees customer satisfaction and they’re more likely to turn to you for their future purchases. That’s a win-win, right?
3. Loyalty Program Rewards
Remember to sayang (take good care of) your repeat customers, as these ones keep your sales figure from falling into a post-festive slump. Creating a loyalty program with perks like early access to new products, exclusive deals, or accumulating points can incentivise customers to stick to your brand.
Side note: Word of mouth is one of the strongest forms of marketing in Malaysia.
4. Gift with Purchase
Encourage higher spending by offering a small surprise, freebies, or discounts when the customer meets a specific spending threshold. It’s a smart marketing strategy that contributes to customer delight and increases the ticket (sales value) size. Brands such as BIGPharmacy and Guardian have been leveraging this strategy for ages!
5. Contests & Giveaways
Create a buzz around your brand by hosting contests or giveaways. These engagements not only surge your sales but also increase your brand’s visibility. At the same time, hosting a giveaway can lead to an influx of user-generated content, expanding your brand’s reach.
Hint: Leverage social media platforms such as TikTok and Instagram to announce the giveaways.
6. Limited-Time Offers
Instil a sense of urgency with a flash sale that pushes potential customers to make a purchase right away. A sale that expires within a limited timeframe can ignite impromptu decisions and encourage consumers to act quickly or risk losing out on the opportunity. Sekali-sekala (once a while), kena (need to) burst the fear-of-missing-out bubble, right?
7. Social Media Promotions
Harness the power of social media to reach new customers. Collaborating with influential personalities, creating engaging posts, conducting live events or launching targeted ads can take your brand places.
8. Email Marketing Campaigns
Don’t underestimate the charm of personalisation, especially in email marketing. A well-crafted email that greets your customer by name, coupled with offers curated to their preferences, assures them they matter to you.
3 Powerful Planning Tips to Maximise Post-Aidilfitri Impact
Now that you have an arsenal of compelling promotional ideas, executing them effectively needs thoughtful planning. Here’s what you need to keep in mind:
- Budget Wisely: It’s not about being everywhere, it’s about being where it counts. If you’re seeing more customers coming from Facebook, TikTok, or Shopee, then go all-in on these platforms. Instead of using a little bit of money everywhere, use more where you know it’s working. This way, you get the most bang for your buck.
- Time Your Campaigns: Align your sales with customers’ payday or usual shopping schedule. When your offer reaches the audience at the right time, it increases the likelihood to convert.
- Know Your Audience: Keep a keen eye on the metrics. Understanding customers’ demographics, their shopping habits, and sentiments can help tailor your campaigns to resonate with them.
Overcoming Post-Aidilfitri Challenges in Malaysia
It’s normal for sales to taper down a bit after a vivacious festival like Aidilfitri. Instead of getting petrified by the perceived challenge, it’s essential to embrace the change, adjusting your sails to move with the wind. Maintaining robust customer relationships and showing you care about their satisfaction score brownie points for your brand. This becomes even more critical in a quiet period, where the competition for the customer’s attention is high.
Revisit your existing strategy, introduce promotional offers, and above all, stay committed to offering value. It’s a formula that will ensure your business success is not tied to any festival or season but is a constant growth trajectory.
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