Event Recap Expanding to Indonesia Through Strategic Leadership & Logistics

Event Recap: Expanding to Indonesia Through Strategic Leadership & Logistics

Key takeaways on strategic leadership and logistics—plus expert strategies for expanding into Indonesia’s market.
2 mins read

On February 1, 2024, industry leaders, logistics experts, and business owners gathered at Duyong Marina & Resort, Terengganu, for Ninja Van’s Exclusive Event

Featuring Che Adzha, CEO of Infra Holding Sdn. Bhd. and Hazwan Syafiq, Managing Director at IASME Holdings Sdn. Bhd., the event explored leadership management strategies, Indonesia’s stricter import regulations, and expansion opportunities in Southeast Asia.

Missed it? We’ve got you covered.

Key Takeaways

#1. Logistics: The Key to Cross-Border Success

Expanding into new markets isn’t just about selling—it’s about delivering efficiently. Poor logistics lead to delays, high costs, and lost customers, making a strong supply chain critical for success.

For bulk shipments, partner with a provider that offers a B2B cross-border network to simplify customs and streamline supply chains. But logistics doesn’t stop at freight. End-to-end fulfillment ensures faster delivery, builds trust, and drives repeat purchases—one of the most cost-effective ways to grow.

Key takeaway: The smoother your logistics, the higher your conversions.

#2. Selling in Indonesia: What You Need to Know

Indonesia is Southeast Asia’s largest e-commerce market, but recent regulatory changes have made direct shipping harder. Businesses need a smarter entry strategy.

If you’re in fast-growing sectors like healthcare or cosmetics, knowing where and how Indonesians shop—social commerce, marketplaces, or brand websites—is crucial.

To legally sell in Indonesia, consider:

  • Setting up a local entity for full market access (but requiring time and investment).
  • Partnering with a white-label manufacturer to fast-track compliance.
  • Using an Importer of Record (IoR) for a quicker entry with minimal legal setup.

Expanding into Indonesia isn’t impossible—it just requires the right approach.

#3. Scaling Your Business in Southeast Asia

Regional expansion isn’t just about demand—it’s about execution. If you’re serious about scaling:

  • Choose a logistics partner with deep regional expertise to avoid costly delays.
  • Leverage market data to fine-tune pricing and marketing for each country.
  • Optimize fulfillment and last-mile delivery to keep customers happy and increase repeat purchases.

Success in Southeast Asia isn’t about taking chances—it’s about making informed, strategic moves.

Ending on a High: Lucky Draws & Awards Presentation

The event ended on an exciting note with a lucky draw (grand prize – 3D2N trip to Indonesia!) and awards presentation, recognizing businesses making strides in cross-border expansion. It was a fitting conclusion, celebrating the ambition and innovation of those ready to scale beyond borders.

Ready to go cross border? Let’s get you started. Inquire about our services here.

For partnerships and collaboration, contact us at reg-xb-enquiry@ninjavan.co.

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