{"id":9064,"date":"2023-03-07T09:00:00","date_gmt":"2023-03-07T01:00:00","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-ph\/?p=9064"},"modified":"2023-03-24T15:58:36","modified_gmt":"2023-03-24T07:58:36","slug":"iconic-bonvita-organic-coffee","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-ph\/iconic-bonvita-organic-coffee\/","title":{"rendered":"Iconic: John Gokongwei and Bonavita Founders on Empowering Healthy Consumers"},"content":{"rendered":"\n

Legendary tycoon, John Gogongwei<\/strong>, and Bonavita coffee<\/a> brand founders, Edgardo & Teresita Cerezo<\/strong>, understood the mission: to help and provide.<\/em><\/strong><\/p>\n\n\n\n

While the former built a successful empire in the food and beverage business, the latter has just started making their mark in the industry.<\/p>\n\n\n\n

Big John (as some called JG) was unstoppable after founding Universal Robina Corporation (URC) in 1954, which manufactured food products including the popular Great Taste Coffee. But in 2004 he launched another breakthrough product.<\/p>\n\n\n\n

He was visiting China, where people were mostly tea drinkers, when he got the idea of revolutionizing tea to suit the Filipino taste, at the same time he wanted to provide a healthy alternative to harmful cola drinks. The result was C2 bottled tea drink.<\/p>\n\n\n\n

C2 stands for \u201ccool and clean\u201d, and a few years later, Filipinos would consume around 30 million bottles of C2 per month. With the product being affordable as well, many consumers quickly switched from drinking cola to the healthier C2.<\/p>\n\n\n\n

There\u2019s a lesson to this story. John Gokongwei always reminded aspiring entrepreneurs that doing business isn\u2019t just about making money, but creating something valuable: \u201cChoose to be an entrepreneur because then you create value\u2026 because the products, services, and jobs you create become the lifeblood of our nation.\u201d<\/em><\/strong><\/p>\n\n\n\n

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