{"id":8883,"date":"2023-02-22T09:00:00","date_gmt":"2023-02-22T01:00:00","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-ph\/?p=8883"},"modified":"2023-02-10T18:36:34","modified_gmt":"2023-02-10T10:36:34","slug":"brand-values-examples","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-ph\/brand-values-examples\/","title":{"rendered":"Brand Values: 5 of the Best Examples"},"content":{"rendered":"\n<p>What makes your business the<em> better<\/em> choice over all others in a market?<\/p>\n\n\n\n<p>Consumer mindsets are changing. When people shop today, they\u2019re not thinking too much about whether something\u2019s cheap. They\u2019re thinking about whether the company behind it is eco-friendly.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A<a href=\"https:\/\/www.forbes.com\/sites\/jefffromm\/2022\/06\/03\/brand-values-impact-consumer-preference-in-new-ibm-study\/?sh=7f8e61ce796e\" rel=\"nofollow\" class=\"ek-link\"> recent study from IBM<\/a> reveals: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>77% of consumers want to make sustainable choices<\/li><li>59% say they\u2019d pay more for socially responsible branded prod<\/li><li>44% choose brands that align with their beliefs.<\/li><\/ul>\n\n\n\n<p>All of these speak to your brand\u2019s values.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are brand values?<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2023\/02\/brand-values-meaning.jpg\" alt=\"brand values meaning\" class=\"wp-image-8901\" width=\"443\" height=\"443\" srcset=\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2023\/02\/brand-values-meaning.jpg 591w, https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2023\/02\/brand-values-meaning-320x320.jpg 320w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><figcaption><em>Brand values are the principles of the company and what it believes in<\/em>.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Brand values are about <strong>what you stand for as a business.<\/strong> It tells customers what your commercial entity believes in when making decisions, managing people and treating customers, giving meaning to your identity as a company. It tells people what your business think is important.<\/p>\n\n\n\n<p>In today\u2019s hyper-informed and socially conscious market, you don\u2019t want to be known as just being about profits. The right brand values give your business:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Competitive edge<\/li><li>Brand loyalty<\/li><li>Employee loyalty<\/li><li>Consumer preference<\/li><li>Market dominance<\/li><\/ul>\n\n\n\n<p>In the same way that well-defined<a href=\"https:\/\/blog.ninjavan.co\/en-ph\/branding-improve-profitability\/\" class=\"ek-link\"> branding influences profitability<\/a>, brand values affect revenues.<\/p>\n\n\n\n<p>So brand values aren\u2019t just about the decisions behind your products or services and serving customers; they also reflect how you manage employees. Are you fair and just?<\/p>\n\n\n\n<p>Brand values and its meaning seem like what you\u2019d see in a company\u2019s mission and vision statement, right?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s the difference between vision and mission vs brand values?<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2023\/02\/mission-vision-vs-brand-value.jpg\" alt=\"mission vision vs brand value\" class=\"wp-image-8905\" width=\"543\" height=\"362\" \/><figcaption><em><br>Don&#8217;t be confused. Your brand values are different from<br>your brand mission and mission.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Where is the business going? What does it aspire to become five or ten years on? And how will it achieve its envisioned goal? All these things answer the vision and mission statement; the brand\u2019s vision refers to its goal or aspiration, and the mission lays out the action for making the goal a reality.<\/p>\n\n\n\n<p><strong>Brand values are the principles of the company and what it believes in.<\/strong><\/p>\n\n\n\n<p>For example, Nerdwallet, a personal finance company in the US, cites their brand values as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Consumer, company, team, self<\/li><li>Relentless self-improvement<\/li><li>Open, candid and constructive<\/li><li>Informed risk-taking<\/li><li>Ownership<\/li><\/ul>\n\n\n\n<p>Meanwhile, the company&#8217;s vision is to see a world where everyone can make financial decisions with confidence and its mission is to provide clarity for making such decisions.<\/p>\n\n\n\n<p>Let\u2019s see a few more examples to get a clearer idea of what brand values are and how they influence consumer choices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 Excellent Brand Values Examples<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2023\/02\/brand-character.jpg\" alt=\"brand character\" class=\"wp-image-8910\" width=\"563\" height=\"375\" \/><figcaption><em>Your brand values can endear you more with your customers, especially if you share <br>the same principles and perspectives.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Advance human rights and dignity \u2013 Ben &amp; Jerry\u2019s Ice Cream<\/strong><\/h3>\n\n\n\n<p>Who\u2019d have thought that a sweet treat could inspire goodwill to men? Ben and Jerry did, believing <em><strong>\u201cice cream can change the world.\u201d<\/strong><\/em> In a time when social issues are amplified on social media posts, brands have made it a point to be active.&nbsp;<\/p>\n\n\n\n<p>But Ben &amp; Jerry\u2019s have been outspoken and involved in human rights issues way before it became a trend.<\/p>\n\n\n\n<p>And consumers respond well to authenticity. Of course, it doesn\u2019t hurt that Ben &amp; Jerry\u2019s tubs of dairy delights are awesome. It is part of the brand\u2019s product mission.<\/p>\n\n\n\n<p>Its other brand values:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Social and economic justice<\/li><li>Environmental protection, restoration and regeneration<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Join The Climate Movement! | Ben &amp; Jerry&#039;s\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/80NLPNHpm0k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>Join The Climate Movement campaign by Ben &amp; Jerry&#8217;s Ice Cream<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Meaningful transparency &#8211;<\/strong> <strong>The Honest Company<\/strong><\/h3>\n\n\n\n<p>The Honest Company sells babies and home products, and believes in<em><strong> &#8220;safety and transparency&#8221;.<\/strong><\/em><\/p>\n\n\n\n<p>On its website, the company details its approach to provide mothers and families safe, effective products. It informs consumers about how it evaluates ingredients, what it does to test and validate products, how it looks after manufacturing, its approach to packaging, and its commitment to ongoing learning and innovation.<\/p>\n\n\n\n<p>For consumers, especially new moms looking to shift to \u201cgood-for-you\u201d products, the brand\u2019s transparency is a persuasive pitch.<\/p>\n\n\n\n<p>Since actress <strong>Jessica Alba <\/strong>started the company in 2012, the brand has since gone public and even had a billion-dollar valuation at one point.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Jessica Alba Introduces Our NEW Conscious Cleaning Products Video | Honest\u00ae\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/D2XmDsDq2Yk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>Jessica Alba started The Honest Company to promote less waste and an eco-friendly way of living.<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. A caring heart, kind, consistent <\/strong>\u2013 <strong>TOMS<\/strong><\/h3>\n\n\n\n<p>You know TOMS, the popular shoe brand. It had one of the most intriguing and appealing sales pitch to the market in 2006: <em><strong>buy one and we give away a pair to those who need it most.<\/strong><\/em> <\/p>\n\n\n\n<p>Since the brand gave away its first pair, it\u2019s extended the same \u201cone for one\u201d model to its other products. Buy a pair of glasses and the brand provides vision care for the needy; buy a bag and TOMS helps provide training for skilled birth attendants.<\/p>\n\n\n\n<p>In 2021, the brand started giving away 1\/3 of its profits to grassroots projects.<\/p>\n\n\n\n<p>With every business decision, TOMS is guided by its core values. And all of it appeals to the buyer who wants to do some good while getting a pair of really good shoes.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How TOMS donated 10 million shoes\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jm2vRDQ8GSQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>How TOMS started and donated 10 million shoes around the world.<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Integrity &#8211;<\/strong> <strong>Human Nature<\/strong><\/h3>\n\n\n\n<p>Human Nature has social enterprise in its DNA \u2014 literally. The family behind <strong>Gawad Kalinga<\/strong>, a community development foundation, is also behind Human Nature. Specifically, sisters <strong>Anna<\/strong> and <strong>Camille Meloto<\/strong>. So it comes as no surprise that the beauty brand is also committed to doing some good.<\/p>\n\n\n\n<p>This isn\u2019t just evident in its <em><strong>eco-friendly, non-animal tested products<\/strong><\/em> that are affordable compared to its imported counterparts; it\u2019s also evident in how the company manages its employees. So this brand walks the talk, hiring a base of pyramid workers and practicing a no-firing policy.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"10 Years of Growing Goodness | Part 2: The New Middle Class\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/V6-WN0FE_Mc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>Human Nature not only sells sustainable products, it also creates better job opportunities to many Filipinos.<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Spirit of family and fun<\/strong> \u2013 <strong>Jollibee<\/strong><\/h3>\n\n\n\n<p>As the unofficial <em>pambansang <\/em>fast food, Jollibee\u2019s <em><strong>all about Filipino values<\/strong><\/em>, a distinct brand character. And what\u2019s more culturally recognizable than family fun? What this popular fast food chain has done to its menu (localizing the flavors of typical American fare: spaghetti and fried chicken, among others), it\u2019s done to its brand messaging.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Jollibee, Sarap Kasama ang Pamilya\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/v-kdKPPCjfk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>Family values are always at the core of Jollibee&#8217;s brand campaigns.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Most of its commercials feature families making the most of their time over food, of course. The joy of family and the joy of good food \u2014 it\u2019s always a good combination for the bottom line. It\u2019s even a combination that has allowed the brand to see some international success.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/CqKllBg5fEi8U\/giphy.gif\" alt=\"\" width=\"527\" height=\"296\" \/><figcaption><em>Your brand values should humanize your business, and make customers feel <br>you share their own values.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>BRAND values humanize your business. It tells customers you\u2019re more than just about making money. When you\u2019re able to send this message across to your market, expect favorable results, brand loyalty and of course, increased sales!<\/p>\n\n\n\n<p><em><strong>Also check out these related articles:<\/strong><br><a href=\"https:\/\/blog.ninjavan.co\/en-ph\/emotional-branding\/\" class=\"ek-link\">How to Win Customers through Emotional Branding<\/a><br><a href=\"https:\/\/blog.ninjavan.co\/en-ph\/branding-strategy-examples\/\" class=\"ek-link\">Excellent Branding Strategy Examples<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your brand values tell your customers what you stand for. These great examples of brand values will help you create your own. <\/p>\n","protected":false},"author":5,"featured_media":8900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"5 Best Examples of Brand Values","_seopress_titles_desc":"What are brand values? 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