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Strength alone doesn’t guarantee victory on the battlefield. The victorious also employed strategies and tactics that allowed them to win \u2014 sometimes without firing a single bullet. <\/p>\n\n\n\n
And their moves can be just as applicable to your business. <\/p>\n\n\n\n
Important Business Lessons from the Art of War<\/h2>\n\n\n\n
The 5th century BC manuscript of Sun Tzu<\/strong>, The Art of War<\/em>, is a treasure trove of military strategies and tactics that can help you do business better. <\/p>\n\n\n\n We unearthed 8 lessons in The Art of War<\/em> that are relevant for businesses. <\/p>\n\n\n\n Some people think that growing a business is about setting up a store, hard-selling their products to everyone, and doing that more aggressively than your competitors do. <\/p>\n\n\n\n That’s a wrong investment of your resources.<\/p>\n\n\n\n As Sun Tzu said:<\/p>\n\n\n\n The greatest victory is that which requires no battle.<\/strong><\/em><\/p><\/blockquote>\n\n\n\n Translating that to business context: don’t focus on winning your competitors. <\/p>\n\n\n\n Focus on solving your target audience’s problems.<\/strong> <\/p>\n\n\n\n That’ll lead you to victory without a battle. <\/p>\n\n\n\n Strength alone doesn’t guarantee victory on the battlefield.<\/p><\/blockquote><\/figure>\n\n\n\n Take note of your competitor\u2019s strengths and weaknesses, then use these against them. <\/p>\n\n\n\n How? <\/p>\n\n\n\n Copy their strong points and adopt them as your best practices. <\/p>\n\n\n\n <\/a><\/p>\n\n\n\n Then exploit their weak points. <\/p>\n\n\n\n Is your competitor selling a product above market price? Undercut them. <\/p>\n\n\n\n Is your competitor’s product of poor quality? Find a better supplier or produce something better.<\/p>\n\n\n\n Know how your competitor does his\/her business so that you can adjust your strategy and tactics accordingly.<\/p>\n\n\n\n A strategy is the overarching action plan; tactics are the specific actions you undertake to accomplish your strategy. <\/p>\n\n\n\n One should not exist without the other. <\/p>\n\n\n\n Let’s apply this to business. <\/p>\n\n\n\n If you’re an ecommerce seller who wants to target face mask resellers, your strategy could be selling face masks to dependable resellers with a sizeable market base. <\/p>\n\n\n\n The tactics could be finding these dependable resellers, convincing them to buy the face masks from you, and ensuring that they return to you for supplies. <\/p>\n\n\n\n If you were to remove either the strategy or the tactics, it would lead to nowhere. Your strategy will remain a thought, and your tactics will be unguided. <\/strong><\/p>\n\n\n\n So when planning, map out your strategy and break it down to actionable tactics.<\/strong><\/p>\n\n\n\n A strategy is the overarching action plan; tactics are the specific actions you undertake to accomplish your strategy.<\/p><\/blockquote><\/figure>\n\n\n\n TLDR: There is no one size fits all. <\/p>\n\n\n\n <\/a><\/p>\n\n\n\n In business\u2014just like in war\u2014it’s important to be agile.<\/strong> <\/p>\n\n\n\n If one tactic doesn\u2019t work for one customer, switch to another tactic for this same customer. <\/p>\n\n\n\n But don’t throw that first tactic out of the proverbial window. It could work for another customer. <\/p>\n\n\n\n Whether your tactics are successful or otherwise, always adapt to the changing environment. <\/p>\n\n\n\n There’s an infinite variety of circumstances that can affect your business. While they may be after the same product, your customers’ needs vary. One might need it at a lower price point, another might need more after-sales service. <\/p>\n\n\n\n Always keep the strategy in mind, even when your tactics vary. <\/p>\n\n\n\n … Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent\u2019s fate. <\/p>Sun Tzu:<\/cite><\/blockquote>\n\n\n\n So deceive your competitors. <\/strong><\/em><\/p>\n\n\n\n No, I don\u2019t mean in an immoral<\/em> way. I mean in a competitive<\/em> way.<\/p>\n\n\n\n If you’re doing steep discounts, let your competitors think that you’re waging a price war. <\/p>\n\n\n\n Don’t let them know that you’re using it to gather customers’ data so that you can eliminate this price-sensitive group from your future target audience. <\/p>\n\n\n\n And while you’re at that, your competitors might just start doing steeper discounts to “counter” you \u2014 congratulations, you’ve caused them to bleed more at a reason unbeknownst to them. <\/p>\n\n\n\n All because they can\u2019t read what you\u2019re doing. <\/p>\n\n\n\n … it is what they are able to discern and confirm their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment\u2014that which they cannot anticipate.<\/p>Sun Tzu:<\/cite><\/blockquote>\n\n\n\n Imitate how others are doing their business, then execute a business plan that’ll catch them off-guard. <\/strong><\/em><\/p>\n\n\n\n <\/a><\/p>\n\n\n\n One way you can do this is to observe market trends<\/a><\/strong>. <\/p>\n\n\n\n For example, if you observe that the supply of a particular product is going down and the demand is going up, go stock up on those items, then sell them when the demand is at an all-time high.<\/p>\n\n\n\n Not only do opportunities only knock once, but they also don’t wait. <\/p>\n\n\n\n Speed is crucial when executing your strategy and tactics.<\/p><\/blockquote><\/figure>\n\n\n\n Sun Tzu said:<\/p>\n\n\n\n What is of the greatest importance in war is extraordinary speed: One cannot afford to neglect opportunity. Opportunities multiply as they are seized.<\/strong><\/em><\/p><\/blockquote>\n\n\n\n Speed is crucial when executing your strategy and tactics. As soon as the opportunity shows up, grab it \u2014 quick. Seize it before anyone else does. <\/p>\n\n\n\n That could give you the coveted first-mover advantage<\/strong>. <\/p>\n\n\n\n <\/a><\/p>\n\n\n\n More than knowing your enemy and yourself, Sun Tzu emphasizes the need to believe in yourself.<\/p>\n\n\n\n Market fluctuations and uncertainties may cause business owners to doubt themselves. <\/p>\n\n\n\n But having second thoughts in the middle of a battle could cost you the war. <\/strong><\/p>\n\n\n\n So believe in yourself and your abilities, and most importantly, believe that you can succeed.<\/p>\n\n\n\n Qualities required for winning a war are similar to what’s required for winning in business \u2014 stealth, speed, intelligence, and having faith in your abilities. These are the things that built today’s empires and conglomerates. <\/p>\n\n\n\n They can build yours tomorrow, too, if you take these crucial business lessons to heart.<\/p>\n\n\n\n Featured image by Hase-Hoch-2<\/a> on Getty Images<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Doing business is like going to war. Here are 8 evergreen lessons from The Art of War to pave your path to victory. <\/p>\n","protected":false},"author":5,"featured_media":5224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"8 Business Lessons from The Art of War ","_seopress_titles_desc":"Doing business is like going to war. Here are 8 evergreen business lessons from The Art of War to pave your path to victory.","_seopress_robots_index":"","footnotes":""},"categories":[68],"tags":[],"class_list":["post-811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"_links":{"self":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/comments?post=811"}],"version-history":[{"count":1,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/811\/revisions"}],"predecessor-version":[{"id":5225,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/811\/revisions\/5225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media\/5224"}],"wp:attachment":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media?parent=811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/categories?post=811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/tags?post=811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Lesson #1 : <\/strong>The greatest victory is that which requires no battle<\/h3>\n\n\n\n
Lesson #2: <\/strong>Know your enemy and know yourself and you can fight a hundred battles without disaster<\/h3>\n\n\n\n
Lesson #3: Strategy without tactics<\/strong> is the slowest route to victory. Tactics without strategy is the noise before defeat<\/strong><\/h3>\n\n\n\n
Lesson #4: <\/strong>Do not repeat the tactics which have gained you one victory<\/h3>\n\n\n\n
Lesson #5: <\/strong>All warfare is based on deception<\/h3>\n\n\n\n
Lesson #6: <\/strong>Engage people with what they expect<\/h3>\n\n\n\n
Lesson #7: One cannot afford to neglect opportunity<\/h3>\n\n\n\n
Lesson #8: <\/strong>You have to believe in yourself<\/h3>\n\n\n\n
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