{"id":7878,"date":"2023-01-02T09:00:00","date_gmt":"2023-01-02T01:00:00","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-ph\/?p=7878"},"modified":"2022-12-22T15:27:27","modified_gmt":"2022-12-22T07:27:27","slug":"upselling-strategies","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-ph\/upselling-strategies\/","title":{"rendered":"Upselling Techniques for Your Online Business"},"content":{"rendered":"\n

We\u2019ve all experienced a form of upselling in the past. And sometimes, it\u2019s never a positive experience for you as a customer. <\/p>\n\n\n\n

Sometimes, it\u2019s a simple \u201cUpgrade to large na po?\u201d<\/em><\/strong> in your favorite fast food restaurant. But then you also have pushy salespeople that blatantly make you feel like you\u2019re being squeezed for more money. <\/p>\n\n\n\n

Because of this mixed bag, you might hesitate to use the term \u201cupselling\u201d in your marketing strategies. But what many small business owners should know is that it\u2019s not about whether or not you upsell, but how you upsell<\/strong><\/em>. <\/p>\n\n\n\n

What is upselling for ecommerce?<\/strong><\/h2>\n\n\n\n

Upselling for your online business means getting customers to spend more by persuading them to buy upgrades or premium versions than what they initially planned to buy. <\/em><\/strong><\/p>\n\n\n\n

You\u2019ve seen this in plenty of commercial establishments. But you can also see them online. Here are a few examples of upselling a product or service. A couple of examples you might recognize:<\/p>\n\n\n

\n
\"Mcdo
Image from MacDonald’s delivery app<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

As you see above, ala carte items have the option to be upgraded to a meal. There are also add-ons for items outside of a meal set that McDonald\u2019s<\/strong> recommends. <\/p>\n\n\n\n

Meanwhile, here’s Samsonite <\/strong>upselling their premium best-selling products:<\/p>\n\n\n

\n
\"Samsonite\"
Image from Samsonite PH<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

By upselling your products, you can increase the value your customer receives and the profit you earn from a sale. When done incorrectly, you could risk how your customer feels dealing with your business. <\/p>\n\n\n\n

But once you\u2019ve mastered the art of upselling, you can build customer relationships while maximizing your revenue. <\/p>\n\n\n\n

Benefits of upselling for your online business<\/strong><\/h2>\n\n\n\n

Upselling is an additional part of your marketing strategy, and it has plenty of benefits. <\/p>\n\n\n

\n
\"ecommerce
Learning the art of upselling will give you more revenue. Image from Getty Images<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Increased likelihood of better sales<\/em><\/h3>\n\n\n\n

Once you\u2019ve convinced a customer to buy a certain product, it\u2019s much easier to upsell than to find another customer to sell to. Upselling gives you up to a 70% chance of selling to an existing customer, while finding a new customer gives you a 20% chance of making a sale. <\/p>\n\n\n\n

Build better customer relationships<\/em><\/h3>\n\n\n\n

When done correctly, upselling gives customers more value in their purchases. The correct way of upselling makes customers feel valued, rather than simply pressuring them to increase your sales.<\/p>\n\n\n\n

Creating better relationships can lead to improved customer loyalty and retention<\/a>. <\/p>\n\n\n\n

Improved profit margins<\/em><\/h3>\n\n\n\n

Many customers who visit your online store are already interested in making a purchase. Upselling is a great way to maximize how much you can earn from that sale by getting them to buy additional products and services that can improve their experience. <\/p>\n\n\n\n

5 effective upselling strategies in online selling<\/h2>\n\n\n\n

Here are some effective techniques to upsell your products on your online store. <\/p>\n\n\n\n

Cross-selling<\/em><\/h3>\n\n\n\n

Cross-selling is a form of upselling where you suggest other products that go well with the original product your customer wants to buy. For instance, this means putting add-ons or a list of other suggested products on every product page. <\/p>\n\n\n\n

For example, the Power Mac Center<\/strong>\u2019s online store upsells by offering iPhones with different memory storage sizes. <\/p>\n\n\n

\n
\"Iphone
Image from Power Mac Center website<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

It also cross-sells since, at the bottom of the product page, they list several products that customers would want to buy on top of their iPhone, like phone cases, screen protectors, charging blocks, and more. <\/p>\n\n\n\n

Check out how you can Design an Effective Product Page that Converts<\/a><\/em><\/strong><\/p>\n\n\n\n

Seamless upselling navigation<\/em><\/h3>\n\n\n\n

Effective online shopping means getting your customer from your home page or landing page to the checkout page in as few clicks as possible. This means it can be difficult to add in an upsell if it means taking your customers to other pages. <\/p>\n\n\n\n

But with a fast and easy way to upsell upgrades, cross-selling, and other add-ons, you can get customers to buy more with little disruption to their buying process. <\/p>\n\n\n\n

Flowerstore.ph<\/strong> makes it easy for online customers to order add-ons like cakes, balloons and other products when they buy flowers. <\/p>\n\n\n

\n
\"Flowersph
Image from Flowers PH<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

By making upselling much easier to process on your website, customers can have a seamless experience that make purchasing additional products easier. <\/p>\n\n\n\n

Bundle deals<\/em><\/h3>\n\n\n\n

Many Filipino customers can\u2019t resist a sulit <\/em>deal. They might go to your online store to buy Product X and might not want to buy Product Y and Product Z, but they\u2019re likely to give into a budol <\/em>purchase<\/a> if they\u2019re in a bundle that promises savings. <\/p>\n\n\n\n

For example, Scrub Daddy<\/strong>\u2019s Shopee page is selling from different cleaning brands. <\/p>\n\n\n

\n
\"Scrub
Image from Scrub Daddy page<\/figcaption><\/figure>\n<\/div>\n\n\n

Those who were originally interested in buying only The Pink Stuff<\/strong> may want to take advantage of this deal since it offers better value. <\/p>\n\n\n\n

Want to sell on Shopee, too? Here’s an easy A Step-by-step Guide on How To Start Selling on Shopee <\/a><\/em><\/strong><\/p>\n\n\n\n

Offer free shipping<\/em><\/h3>\n\n\n\n

Convince your customers to spend a minimum amount on their online shopping by offering free shipping if they purchase a minimum amount. This is an effective way to increase the chance that your customers spend a certain amount to improve your profits. <\/p>\n\n\n\n

For example, Uniqlo\u2019s <\/strong>online store doesn\u2019t have a minimum spending requirement. <\/p>\n\n\n

\n
\"Uniqlo
Image from Uniqlo PH<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

However, it offers customers free shipping if they spend at least P2,500. If customers find that their total is close to P2,500, they might be convinced to buy an additional item rather than pay the shipping fee. <\/p>\n\n\n\n

Here’s more tips on How to Win More Customers With Free Shipping<\/a><\/em><\/strong><\/p>\n\n\n\n

Limit upselling margins<\/em><\/h3>\n\n\n\n

Limit how much you should be pushing your profit from a sale. If a customer intends to only spend a certain amount on a product, it can be difficult to upsell another product that\u2019s twice the cost of the original one. Any more than that, and it leaves a bad experience with your customers. <\/p>\n\n\n\n

An example is the recommended products under one of the serum products of Mink PH<\/strong>. <\/p>\n\n\n

\n
\"Mink
Image from Mink PH<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

The product itself is P349, and three other products cross-sold here have the same price. Only two products are more expensive, giving customers a better range of options. <\/p>\n\n\n\n

Did you know? Mink PH is one of the sustainable brands from eco-entrepreneur, Riza Lana Sebastian<\/a><\/em><\/strong><\/p>\n\n\n\n

Play around with different upselling strategies<\/strong><\/h2>\n\n\n
\n
\"\"
Upselling is not just about making a profit, make sure you’re adding value
to the customer’s purchase and experience.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Make it more interesting for your customers by trying different upselling strategies on your ecommerce site. At the same time, you can see which works well and which doesn\u2019t attract engagement.<\/p>\n\n\n\n

But remember that it’s not just about increasing your revenue, upselling should add value to the customer’s purchase and experience.<\/em><\/strong><\/p>\n\n\n\n

Don\u2019t forget to promote your offers online! Because what’s the use of all your cost-saving upselling strategies if customers don’t know about them? Create engaging posts or ads on your social media to attract buyers to your online shop.<\/p>\n\n\n\n

And here are some useful tips on Designing Your Brand for Social Media<\/a>.<\/em><\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Maximize your revenue with upselling strategies for your ecommerce business. Here are some useful tips for you!<\/p>\n","protected":false},"author":5,"featured_media":7921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Upselling Strategies to Maximize Online Selling Revenue","_seopress_titles_desc":"Upselling will increase your sales, but remember that's it's not just about profit. Here are upselling strategies to know.","_seopress_robots_index":"","footnotes":""},"categories":[202,62],"tags":[851,849,854,853,852,856,855,848],"class_list":["post-7878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-established-smes","category-marketing","tag-cross-selling-and-upselling-meaning","tag-ecommerce-upselling","tag-strategies-in-online-selling","tag-upselling","tag-upselling-and-cross-selling-meaning","tag-upselling-meaning","tag-upselling-strategies","tag-what-is-upselling"],"_links":{"self":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/7878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/comments?post=7878"}],"version-history":[{"count":20,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/7878\/revisions"}],"predecessor-version":[{"id":7923,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/7878\/revisions\/7923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media\/7921"}],"wp:attachment":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media?parent=7878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/categories?post=7878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/tags?post=7878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}