{"id":7301,"date":"2022-11-28T09:00:00","date_gmt":"2022-11-28T01:00:00","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-ph\/?p=7301"},"modified":"2023-03-30T11:17:06","modified_gmt":"2023-03-30T03:17:06","slug":"marketing-strategies-for-ecommerce","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-ph\/marketing-strategies-for-ecommerce\/","title":{"rendered":"5 Effective Traffic-driving Tricks for Ecommerce"},"content":{"rendered":"\n

Nilalangaw ba ang<\/em> online store mo? Are your friends and family your only customers (feeling pasang-awa<\/em>)? <\/p>\n\n\n\n

If you\u2019re not catching sales from your target audience, it\u2019s time to sit and think. A loss of traffic can either be due to a lack of interest in your product or a lack of exposure in the places where your buyers usually go.<\/p>\n\n\n\n

Let\u2019s assume two things: <\/strong>that you know who your target market is, along with the right message to send to them; and that your merchandise is absolutely of interest to the target market in your mind. That means you\u2019re not doing enough \u2014 or not doing the right things \u2014 to drive the right traffic to your shop.<\/p>\n\n\n\n

But it\u2019s not hopeless! You can turn the situation around, connecting your products with your desired audience by having the right marketing strategies for ecommerce.<\/p>\n\n\n\n

Simply follow the techniques we\u2019ve listed below.<\/p>\n\n\n\n

1. Create engaging posts on social media<\/h2>\n\n\n
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You better work\u2026 at engaging your readers and promoting
your brand on social media.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Do you have a social media page for your store? If you do, are you sure you\u2019re posting content that\u2019s relevant to your potential customers? Are you making the effort to engage your readers \u2014 encouraging dialogue between readers and yourself \u2014 or hanggang selfie shots ka lang ba sa feed mo?<\/em><\/p>\n\n\n\n

Your social media has more use than just posting or sharing content, it’s a powerful tool for digital marketing in ecommerce.<\/p>\n\n\n\n

Social media platforms let you measure engagement rates and other useful key performance indicators<\/a> covering your posts\u2019 reach and ability to engage. Once you can track those numbers, you can start creating relevant content that works harder at engaging your readers and promoting your brand<\/a>.<\/p>\n\n\n\n

Some engagement tricks include \u201ctrendjacking<\/strong>\u201d, or creating posts that ride the latest trends; opinion pieces inviting comment;<\/strong> or posting behind-the-scenes shots<\/strong> of your business.<\/p>\n\n\n\n

Check out these Facebook Content Ideas to Boost Engagement and Sales<\/a><\/strong><\/em><\/p>\n\n\n\n

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#NinjaTip: <\/strong>Don\u2019t shy away from controversial topics to elicit interest and discussion \u2014 but stay away from religion, politics or gender issues, unless you\u2019re absolutely confident of nailing it!<\/em><\/p>\n<\/blockquote>\n\n\n\n

2. Do video reviews on social media<\/h2>\n\n\n\n

Video is an amazingly powerful medium for promoting your shop! By setting up a presence on YouTube, Tiktok or Facebook video, the platform can do the heavy lifting of showing your videos to the right users. Malay mo, your makeup demo video might cut through the clutter of pet videos and OOTDs.<\/p>\n\n\n\n

You can also embed your videos on your website or other social media platforms like Twitter, extending your reach to more people who need to know what you\u2019ve got.<\/p>\n\n\n\n

You can reach out to other influencers to review your stuff, or if you\u2019re as mabenta <\/em>as Colourette\u2019s Nina Ellaine<\/strong> (who can rake in a hundred thousand views on a video talking about her kili-kili<\/em>) you can review your own merchandise. After all, you\u2019re your own best salesperson!<\/strong><\/p>\n\n\n\n

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