{"id":6739,"date":"2022-10-20T09:00:00","date_gmt":"2022-10-20T01:00:00","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-ph\/?p=6739"},"modified":"2023-03-24T15:44:45","modified_gmt":"2023-03-24T07:44:45","slug":"iana-famy-skinderellas-secret","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-ph\/iana-famy-skinderellas-secret\/","title":{"rendered":"Turning Tragedy Into Entrepreneurial Success"},"content":{"rendered":"\n<p>\u201cWe can always turn pain into something beautiful.\u201d<\/p>\n\n\n\n<p>An inspirational quote that applies in life and in businesses. <strong>Iana Famy <\/strong>knows it too well because her brand, <a href=\"https:\/\/www.facebook.com\/profile.php?id=100071033712466\" class=\"ek-link\"><strong>Skinderella\u2019s Secret<\/strong><\/a>, was born out of tragedy.&nbsp;<\/p>\n\n\n\n<p>\u201cSkinderella\u2019s Secret started a few weeks after my mom passed away and I needed to step up to help my dad provide for our family. My three siblings are still studying so being the eldest, I felt the urgency to help right away.\u201d&nbsp;<\/p>\n\n\n\n<p>She graduated BS in Physical Therapy, and while it\u2019s a medical-related course, she had no background in marketing and sales. But she took the big risk of starting a beauty brand in the middle of the pandemic.<\/p>\n\n\n\n<p>\u201cLosing my mom made me fearless. What else would be more painful be as losing a mother? So I took the risk, while in the middle of grieving, Skinderella\u2019s Secret was born.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Turning Tragedy Into Entrepreneurial Success\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Sbzx76U7g5c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><em>Watch Iana Famy&#8217;s journey to success and BETTER shipping experience<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Her secrets to success<\/strong><\/h2>\n\n\n\n<p>To say that <a href=\"https:\/\/blog.ninjavan.co\/en-ph\/starting-beauty-business-online\/\" class=\"ek-link\">launching a beauty brand<\/a> is tough would be an understatement. The industry is saturated and competition is high, especially online. Other than competing against popular and more established brands, you have to come up with products that would really stand out and capture the consumers\u2019 interest.<\/p>\n\n\n\n<p>Iana focused on what many customers were really looking for: <em><strong>quality and affordability.<\/strong><\/em><\/p>\n\n\n\n<p>\u201cIntroducing the brand to the market was the hardest part. (But) I didn\u2019t focus on the competition, I just focused on providing Filipinos with affordable skin care products that are world-class in quality.\u201d<\/p>\n\n\n\n<p>Having the right partners is another key ingredient.&nbsp;<\/p>\n\n\n\n<p>\u201cAt Skinderella\u2019s Secret we don\u2019t just sell to earn, we sell to help other people. And that\u2019s also what I love about working with <a href=\"https:\/\/www.ninjavan.co\/en-ph?utm_source=organic&amp;utm_medium=organic&amp;utm_campaign=ph-blog-iana-famy-skinderellas-secret\" class=\"ek-link\"><strong>Ninja Van<\/strong><\/a>, it feels like family. It\u2019s not all about business; they will provide service with love.<\/p>\n\n\n\n<p>\u201cI really love Ninja Van\u2019s riders, too. <em>Kase <\/em>very respectful <em>sila <\/em>and they always come on time to pick up the parcels. And <em>kung paano mo na<\/em>-pack <em>yung <\/em>parcels <em>mo <\/em>they handle them with care <em>at maayos din dadating sa<\/em> customers.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beauty solutions from the heart<\/strong><\/h2>\n\n\n\n<p>She herself was prone to acne during her college years, which affected her self-esteem. So she listened to people\u2019s stories and skin concerns so she could come up with products that would solve their skincare problems.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2022\/10\/Skinderella_Product-2-2.jpg\" alt=\"Skinderella's Secret x Ninja Van\" class=\"wp-image-6898\" width=\"628\" height=\"503\" \/><figcaption class=\"wp-element-caption\"><em>Skinderella&#8217;s Secret Rejuvenating Set include: Kojic soap, Toner, <\/em><br><em>Sunblock with SPF 50 PA+++, Night Cream<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Skinderella\u2019s Secret&#8217;s best seller is its<strong> Rejuvenating Set<\/strong>, which include Kojic soap with Aloe vera &amp; papaya extract, Toner (Niacinamide, Salicylic Acid, Witch Hazel), Sunblock with SPF 50 PA+++ with Niacinamide (Non sticky, no whitecast, paraben free, instant glowing effect), and Night Cream (Collagen, Salicylic Acid, Aloe Vera). The complete set only costs PH350.<\/p>\n\n\n\n<p>\u201cThat\u2019s why people love Skinderella\u2019s Secret. We listen and offer solutions from the heart.\u201d<\/p>\n\n\n\n<p>For Iana, touching many people&#8217;s lives through quality but affordable skin care is one of the joys of being an entrepreneur. She says nothing compares to seeing them happy and raising their self-esteem.<\/p>\n\n\n\n<p>\u201c<em>Yung makita na nabago ng<\/em> Skinderella\u2019s Secret <em>ang <\/em>self-confidence <em>at takbo ng buhay ng isang tao. &#8216;Yung simpleng nagpapasalamat sa amin yung mga taong natulungan ng mga produkto ng namin<\/em>. They\u2019re the reason we are here today.&nbsp;<\/p>\n\n\n\n<p>\u201cAnd I will be forever grateful to everyone who believed and keeps on trusting Skinderella\u2019s Secret.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>More dreams to conquer<\/strong><\/h2>\n\n\n\n<p>There\u2019s no doubt Iana\u2019s passion for her work drove her brand to success and made her one of our local successful entrepreneurs today. But as we learned during our conversation, it\u2019s not all about business for her. It\u2019s also about faith and love for everyone around her.<\/p>\n\n\n\n<p>\u201cI just believed my mom would guide me along the way. I strongly believe that when you do something out of pure love, \u2018<em>yung imposible nagiging posible.\u201d<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2022\/10\/Skinderella-Secret-product.jpg\" alt=\"Skinderella's Secret Glass Skin Foaming Cleanser\" class=\"wp-image-6784\" width=\"464\" height=\"482\" \/><figcaption class=\"wp-element-caption\"><em>The Kojic and Aloe Vera Glass Skin Foaming Cleanser is another <br>of  Skinderella&#8217;s Secrets&#8217; best sellers.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Growing a small beauty brand may be difficult, but Iana is unfazed by the challenges. The faith that brought her to where she is now remains strong.&nbsp;<\/p>\n\n\n\n<p>\u201cWe plan to expand the business not just to grow our profit. Aside from selling our products, we\u2019re also here to help and provide work to our fellow Filipinos all over the Philippines and even abroad.\u201d<\/p>\n\n\n\n<p>They have also started offering Skinderella\u2019s Secret to resellers and distributors at an affordable starting capital. Helping and inspiring many people to turn their lives around and soon become <a href=\"https:\/\/blog.ninjavan.co\/en-ph\/most-successful-entrepreneurs-philippines\/\" class=\"ek-link\">successful entrepreneurs<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Iana\u2019s advice to aspiring entrepreneurs:<\/strong>&nbsp;<\/p>\n\n\n\n<p><em>\u201cJust believe in yourself and take calculated risks. Do not give up easily. The start would always be the hardest but never give up. When the time is right, the Lord will make it happen.\u201d&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"Get_better_shipper_experience_today\">Get better shipper experience today!<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><strong>Learn more about our services and choose the right options that meet your shipping needs.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><strong><a href=\"https:\/\/www.ninjavan.co\/en-ph\/start-shipping-now-ninja-van-philippines?utm_source=organic&amp;utm_medium=organic&amp;utm_campaign=ph-blog-iana-famy-skinderellas-secret\" class=\"ek-link\">GET YOUR SHIPPER ACCOUNT<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skinderella&#8217;s Secret was born from a family tragedy, but Iana Famy turned to love and faith to pursue her passion.<\/p>\n","protected":false},"author":5,"featured_media":6894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Iana Famy Turns Heartache to Entrepreneurial Success","_seopress_titles_desc":"Iana Famy built Skinderella&#039;s Secret after a painful tragedy. It only made her a successful entrepreneur with a heart.","_seopress_robots_index":"","footnotes":""},"categories":[68,650],"tags":[682,681,679,87,676,677,678],"class_list":["post-6739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-successful-entrepreneurs","tag-affordable-skin-care","tag-affordable-skin-care-products","tag-entrepreneur-in-philippines","tag-entrepreneurs-in-the-philippines","tag-filpino-successful-entrepreneur","tag-iana-famy","tag-skinderellas-secret"],"_links":{"self":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/6739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/comments?post=6739"}],"version-history":[{"count":26,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/6739\/revisions"}],"predecessor-version":[{"id":9683,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/6739\/revisions\/9683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media\/6894"}],"wp:attachment":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media?parent=6739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/categories?post=6739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/tags?post=6739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}