Your marketing strategies are crucial to increasing your sales. <\/p>\n\n\n\n
As an SME who also plans your marketing activities, you must understand how your customers think and behave. Meaning you have to use a psychological approach to know the characteristics of your target market and what attracts them when buying a product.<\/p>\n\n\n\n
According to a study, just changing the color of buttons<\/a> on a website can increase conversion by 14.5%<\/strong>. This is an interesting finding, and now you’re probably even more curious about what other psychological approach you can use to increase your sales.<\/p>\n\n\n\n Online sellers usually use the two most common selling techniques: BONUS and DISCOUNTS. This time, we want to share some psychological tactics in marketing that are also very powerful in increasing your sales.<\/p>\n\n\n\n Neuroscience confirms that people buy based on emotions<\/a> over logic. Emotion, therefore, is an important factor that influences a person’s decision, including buying a product or item.<\/p>\n\n\n\n If all this time you have only been explaining the advantages of your product, start turning those advantages into a story that will appeal to the emotional side of customers. Create relatable or situational content<\/strong> that contains elements of happiness, disappointment, curiosity or even laughter (humorous approach).<\/p>\n\n\n\n This approach is also called emotional marketing<\/strong><\/em>. Here in the Philippines, SADvertising<\/a> <\/em>works very well with audiences. These are stories that tug our heartstrings; they usually start sad but give us happy endings. That’s why we get a lot of heartwarming ads from big brands, like the Kwentong Jollibee<\/a><\/em> series. <\/p>\n\n\n\n Ninja Van’s HUSTLE <\/strong>story film, for example, earned many positive feels <\/em>from online sellers, particularly single parents who could relate to the story.<\/p>\n\n\n\nPowerful psychological strategies in marketing<\/h2>\n\n\n\n
1. Embrace the emotional side of customers<\/h3>\n\n\n\n