![\"\"](\"https:\/\/media.giphy.com\/media\/FxDMHXvKMoUmc\/giphy-downsized-large.gif\")
There\u2019s no question that we love online shopping, and retailers have embraced digitalising their storefronts \u2014 particularly when the pandemic hit. But there\u2019s a new selling platform in town: social commerce.<\/strong><\/p>\n\n\n\n What has spurred this trend, is it really effective, and is it here to stay?<\/p>\n\n\n\n As you can probably guess by the name, it’s sort of short for social media commerce. This ecommerce channel is when consumers shop directly on social media platforms. It\u2019s been around for a few years and has been growing steadily in popularity worldwide. <\/p>\n\n\n\n In 2019, social commerce experienced a 30%<\/strong> yearly growth in sales and was named a $360 billion<\/strong> market in Asia. Still, it might just be a flash in the pan\u2026 or is it? <\/p>\n\n\n\n Is social commerce a trend worth investing your time and money in, or are you better off sticking to your tried-and-tested ecommerce platforms<\/a> and websites?<\/p>\n\n\n\n It\u2019s worth noting that in 2021, the Philippines reached the highest growth in social commerce orders. Compared to runners-up Malaysia, Thailand and Singapore, which reached 102% of products ordered on social sites, we were at 129%. <\/p>\n\n\n\n Just look at these 2022 <\/em>numbers collated by Impulse to understand the psychology behind the rise:<\/p>\n\n\n\n What\u2019s more, social commerce spoiled us with ultra convenience. Instead of hopping to another website or app, buying straight from a business on its social page is easier.<\/p>\n\n\n\n You\u2019ve probably guessed it by now \u2014 when it comes to the top website for social commerce, Facebook takes the cake. Even without hard data, you know everyone down to your lola<\/em> has a Facebook account. That means your mga<\/em> suki<\/em> are most likely on the platform, too. <\/p>\n\n\n According to DataReportal\u2019s 2022 report, there are 84 million (75% of the total population) local users on Facebook. Facebook ads have reached every user, too. Other than that, the platform is relatively safe and user-friendly. <\/p>\n\n\n\n With features like FB Marketplace, business pages, targeted ads and easy-to-understand data analytics, beginners can easily create a sound Facebook social commerce plan. <\/p>\n\n\n\n Of course, that doesn\u2019t mean you should put all your eggs in one basket. 56.5 million<\/strong> Filipinos are also on YouTube, 36 million<\/strong> on TikTok, and 18.7 million<\/strong> on Instagram. It pays to be visible on these channels, too.<\/p>\n\n\n\n TikTok for Business<\/a>, for one, is aggressively marketing its TikTok Shop<\/strong> and could be the next big online selling platform soon.<\/p>\n\n\n\n Nalilito ka na ba? <\/em>Don\u2019t be! In the next section, we\u2019ll guide you through a simple formula to help you figure out where you should focus your energy and how to build your social commerce plan.<\/p>\n\n\n\n If you don’t take the time to understand who your target market is, you run the risk of creating content that falls flat and fails to connect. After all, social media is about building relationships and engaging with customers on a personal level. <\/p>\n\n\n\n So if you want your social commerce strategy to be successful, make sure you know who you’re talking to. <\/p>\n\n\n Get an idea of what social media platform your customers frequently use by checking your website traffic data, asking your customers <\/a>or listening to social conversations. You can also experiment with various strategies, like posting on different social platforms and studying engagement levels over time.<\/p>\n\n\n\n Now that you know who and where your audience is, you can begin thinking about how you can engage them on social media. Will it be through contests, giveaways or social media influencers who can promote your products or services? <\/p>\n\n\n\n Once you\u2019ve figured that out, plan your content posts in advance by creating a content calendar. You can download free calendar templates online, like the one from Hubspot above.<\/p>\n\n\n\n Social commerce is all about customer engagement and building a relationship of trust and mutual respect. You’re opening up communication lines to better understand their needs and wants. <\/p>\n\n\n\n By engaging with your customers regularly, you’re showing that you care about their experience and that you’re committed to providing them with the best possible service. Set up a messenger chatbot<\/a> that can act as your 24\/7 customer service line.<\/p>\n\n\n\n You will lose sales if customers have to jump through hoops to purchase your products.<\/p>\n\n\n\n The key to making social commerce work for your business is to make the buying process as smooth and streamlined as possible. <\/p>\n\n\n Here are a few tips to make the purchasing process easy and painless:<\/strong><\/p>\n\n\n\n Your social commerce goals should be to reach new audiences, connect with customers and drive sales. To do all that effectively, you must be savvy about which built-in social media tools to use.<\/p>\n\n\n\n You\u2019ll find that many platforms have been refining their business tools so that it\u2019s easy for you to access data analytics, post features and messaging add-ons. <\/p>\n\n\n Other than these, each channel has unique traits you can take advantage of. Let\u2019s take a look at a few of them:<\/p>\n\n\n\n Social commerce is quickly becoming one of the most important tools for businesses, allowing you to build deeper relationships with your customers. It\u2019s an opportunity to connect with your sukis<\/em> in creative and engaging ways. <\/p>\n\n\n Not only does social commerce enhance customer satisfaction and increase retention rates, but it also provides valuable insights into consumer behavior and preferences. As a result, more and more businesses are taking advantage of social commerce, recognizing its significant potential to transform how they do business. <\/p>\n\n\n\n Ultimately, social commerce has the power to revolutionize industries and deliver unprecedented benefits to companies. So if you’re looking for a way to amplify your business, it’s time to start implementing social commerce strategies today.<\/p>\n","protected":false},"excerpt":{"rendered":" Social media offers much more to online businesses. Understanding how social commerce works can be your key to growth and online success!<\/p>\n","protected":false},"author":5,"featured_media":6101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Build Your Online Business through Social Commerce","_seopress_titles_desc":"Social commerce is directly selling yor products on social media platforms. Here's how can you maximize its potential.","_seopress_robots_index":"","footnotes":""},"categories":[202,62],"tags":[545,548,546,549,547],"class_list":["post-6085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-established-smes","category-marketing","tag-facebook-commerce","tag-social-commerce","tag-social-media-ecommerce","tag-social-media-for-ecommerce","tag-what-is-social-commerce"],"_links":{"self":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/6085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/comments?post=6085"}],"version-history":[{"count":8,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/6085\/revisions"}],"predecessor-version":[{"id":19388,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/6085\/revisions\/19388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media\/6101"}],"wp:attachment":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media?parent=6085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/categories?post=6085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/tags?post=6085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What is social commerce?<\/h2>\n\n\n\n
Why you should get into this trend<\/h2>\n\n\n\n
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What social media platform should you use?<\/h2>\n\n\n\n
![\"\"](\"https:\/\/media.giphy.com\/media\/gcajW7oKirCdW\/giphy.gif\")
The formula for an effective social commerce plan<\/h2>\n\n\n\n
Understand your target market<\/h3>\n\n\n\n
![\"\"](\"https:\/\/media.giphy.com\/media\/voV7r5wIDzM11FfZut\/giphy.gif\")
Find your audience<\/h3>\n\n\n\n
Plan your content and post consistently<\/h3>\n\n\n
![\"Social](\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2022\/08\/social-media-calendar.jpg\")
Reply to your customers diligently \u2013 and be personal<\/h3>\n\n\n
![\"Fb](\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2022\/08\/fb-messenger-tools.png\")
Be descriptive about ordering, paying and deliveries<\/h3>\n\n\n\n
![\"\"](\"https:\/\/media.giphy.com\/media\/hXOdZRP5preecWgizW\/giphy.gif\")
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The tools you need to jumpstart social commerce<\/h2>\n\n\n\n
![\"\"](\"https:\/\/media.giphy.com\/media\/RfMcUOEd4n9vgbmXWY\/giphy.gif\")
<\/figure>\n<\/div>\n\n\nFacebook<\/h3>\n\n\n\n
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Instagram<\/h3>\n\n\n\n
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Twitter<\/h3>\n\n\n\n
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TikTok<\/h3>\n\n\n\n
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YouTube<\/h3>\n\n\n\n
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So, what’s not to like about social commerce? <\/h2>\n\n\n\n
![\"social](\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2022\/08\/social-media-ecommerce.jpg\")
Image from Getty Images<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n