{"id":4310,"date":"2022-04-27T09:00:00","date_gmt":"2022-04-27T01:00:00","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-ph\/?p=4310"},"modified":"2022-12-15T16:14:28","modified_gmt":"2022-12-15T08:14:28","slug":"product-packaging-design","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-ph\/product-packaging-design\/","title":{"rendered":"4 Reasons Product Packaging is More Important than Your Product"},"content":{"rendered":"\n

If you\u2019re planning to design or change your product packaging, there\u2019s one thing you must remember: there\u2019s no second chance for a first impression<\/em><\/strong>. <\/p>\n\n\n\n

While your actual product is what customers will buy, your packaging design plays a big role in enticing them to actually make a purchase. <\/p>\n\n\n\n

But let\u2019s settle one thing first: When we say product packaging, we\u2019re not talking about how you prepare the items for shipping. Product packaging refers to the exterior design including colors, graphics, materials used as well as the wrapping, box, bottle, bags or any kind of container used to hold the product.<\/p>\n\n\n\n

You should seriously consider your product packaging design, and make it in a way that will create a unique first impression, enough to lure potential customers into considering your brand.<\/p>\n\n\n\n

“Product packaging refers to the exterior design including colors, graphics, materials used as well as the wrapping, box, bottle, bags or any kind of container used to hold the product.”<\/p><\/blockquote>\n\n\n\n

Here are some reasons you should make your product packaging as attractive as possible.<\/p>\n\n\n\n

1. Packaging attracts buyers\u2019 attention<\/strong><\/h2>\n\n\n\n

We can\u2019t stress it more; customers are attracted to something different. Through unique packaging, it\u2019s easier for your products to attract the attention and interest of potential buyers, even more so if you\u2019re able to give the impression of creating a personal touch.<\/p>\n\n\n\n

Packaging design will be your product’s identity, and it says a lot about your branding through the color and materials you choose. But you need to remember that the brand is not the packaging, and vice-versa.<\/p>\n\n\n\n

\"Product
Unique packaging designs immediately call attention.<\/em>
Image sources: Yukepo<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Unique packaging will make your product stand out from the rest, <\/em><\/strong>and of course, get the attention of potential customers whether it’s displayed online or offline. <\/p>\n\n\n\n

Also, don\u2019t forget to include all the important product information<\/a> in your design or on your ecommerce product page. That\u2019s the next thing customers will check out.<\/p>\n\n\n\n

2. Packaging is your silent salesman<\/strong><\/h2>\n\n\n\n
\"Unique
Your product’s packaging helps bring in sales.<\/em>
Image source: Unsplash<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

According to Caltex Plastic research, 7 out of 10 buyers<\/a> say that packaging influences their decision to buy a product. This means that your product packaging is silently working for you, as a salesman. <\/p>\n\n\n\n

But of course, it takes some research on what will appeal to your target market. Understanding your market\u2019s interests and buying behavior will help you design packaging that would speak to them. They would feel that the product was exclusively made for them. <\/p>\n\n\n\n

In addition, your packaging design will also provide an additional experience for customers when unboxing. This is a good (and free) opportunity for your brand to be known by many people through reviews or unboxing videos by influencers and content creators<\/a>. <\/p>\n\n\n\n

3. Your brand can get into the \u2018evoke list\u2019<\/strong><\/h2>\n\n\n\n

What is an evoke list and what does this have to do with product packaging?<\/p>\n\n\n\n

Simply put, this is a list of imagery<\/em> that\u2019s in the minds of consumers toward a certain market category. When you hear the category of smartphones, for example, you\u2019d quickly think iPhone or Samsung. Or for running shoes, Nike and Adidas would be on top of your list.<\/p>\n\n\n\n

The brand that first appears in your mind is called the Top of Mind Brand.<\/em> <\/p>\n\n\n\n

\"Unique
A memorable product packaging will help keep you in the customer’s mind.<\/em>
Image source: thedieline.com<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

You can make your packaging design a tool for your brand to be included in the consumers\u2019 evoke list. It will be easy to remember and, of course, be the first option when they want to buy even though there are many competitors in the same product category.<\/p>\n\n\n\n

We\u2019re sure that at least once in your life, you bought a product because you liked the packaging so much \u2014 more than the product itself. A unique and attractive packaging can generate passion \u2014 the texture of the material, how the color evokes a certain sentiment or how that bottle\u2019s shape feels in one’s hand. <\/p>\n\n\n\n

Recreate that experience for your customers and have your brand included in their top of mind<\/em> list through the packaging that you carefully designed.<\/p>\n\n\n\n

4. Packaging reflects your brand values<\/strong><\/h2>\n\n\n\n

One more thing to consider with your product packaging design, it\u2019s a way to showcase your brand values. Most likely, your target customers share the same values and would identify with you.<\/p>\n\n\n\n

For example, if you\u2019re projecting yourself as a \u201cgreen\u201d brand, your customers won\u2019t buy your product if you\u2019re using non-sustainable packaging like real leather or non-biodegradable plastics. <\/p>\n\n\n\n

But using recycled paper for your boxes and bags, or recycled plastic bottles as containers, your target buyers would appreciate your effort and identify with you. Couple that with using sustainable packaging<\/a> when shipping their orders.<\/p>\n\n\n\n

Of course, you need to show in the design that you\u2019re doing this initiative. Your packaging must reflect your values and that of your customers.<\/p>\n\n\n\n

One fine example is how Korean beauty brand, Innisfree<\/a>, used environmentally friendly paper packaging in its products.<\/p>\n\n\n\n

\"Innisfree
Innisfree uses recycled paper for bottles.<\/em>
Image source: Innisfree<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

But don’t worry if you\u2019re just starting your business, it doesn’t have to be that complicated to make attractive packaging. <\/p>\n\n\n\n

What\u2019s important is you\u2019re adding value to your brand when you design your product packaging. It\u2019s a message that conveys who you are to your customers, regardless of your budget.<\/p>\n\n\n\n

3 must-haves of product packaging design <\/strong><\/h2>\n\n\n\n

Now, here are three qualities you should keep in mind when you start planning your packaging design. <\/p>\n\n\n\n

  1. Stopping Power<\/strong>. When customers are browsing through store shelves or scrolling ecommerce shops, your packaging must have the power to make them stop for a moment and be curious about your product.<\/li>
  2. Striking Power<\/strong>. When they do stop or take notice of your product, how do you get your packaging to have the ‘attacking power’ so that it\u2019s immediately added to the shopping cart and then checked out?<\/li>
  3. Sticking Power<\/strong>. Even though they didn\u2019t buy your product right away, at least it will be remembered. This is the result of the first impression<\/em>, your product sticks in the minds of the customer and you can do an ad retargeting<\/a> to finally entice them to buy.<\/li><\/ol>\n\n\n\n
    \"Beauty
    Your product packaging should have the power to stop customers and invite curiosity about your brand. Image source: Unsplash<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

    Creating a unique and attractive packaging design is important to immediately win customers\u2019 attention. But you still need to remember that if the appearance of your product from the outside is very enticing, it must be balanced with good product quality as well.<\/p>\n\n\n\n

    Think of your product packaging as your magnet so customers can discover<\/a> how awesome your product is. <\/p>\n\n\n\n

    (This article was originally published on the NinjaXpress blog<\/a><\/em>)<\/p>\n\n\n\n

    Featured image by d3sign <\/a>via Getty Images<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    How do you create a product packaging design that makes customers stop, look and buy?<\/p>\n","protected":false},"author":5,"featured_media":4336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Why Your Product Packaging Design is Important ","_seopress_titles_desc":"Customers buy your product, but most likely they saw your product packaging design first. Here's how to make your product packaging work for you.","_seopress_robots_index":"","footnotes":""},"categories":[75,202],"tags":[],"class_list":["post-4310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-established-smes"],"_links":{"self":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/4310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/comments?post=4310"}],"version-history":[{"count":5,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/4310\/revisions"}],"predecessor-version":[{"id":4882,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/4310\/revisions\/4882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media\/4336"}],"wp:attachment":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media?parent=4310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/categories?post=4310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/tags?post=4310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}