{"id":4003,"date":"2022-03-30T09:00:00","date_gmt":"2022-03-30T01:00:00","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-ph\/?p=4003"},"modified":"2024-04-26T11:02:01","modified_gmt":"2024-04-26T03:02:01","slug":"future-of-ecommerce-after-pandemic","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-ph\/future-of-ecommerce-after-pandemic\/","title":{"rendered":"5 Ways to Stay Competitive After the Pandemic"},"content":{"rendered":"\n

Let\u2019s face it, there\u2019s no going back to the way people used to shop. The pandemic\u2019s effects on the future of ecommerce will be long-lasting, dictating trends that businesses must consider to keep thriving. <\/p>\n\n\n\n

But things are looking up; fortunately for retailers, the numbers reflect growing optimism for the future. According to PricewaterhouseCoopers’ (PWC)<\/strong> June 2021<\/a> and Dec 2021<\/a> Global Consumer Insights Pulse Surveys of almost 10,000 consumers in 26 countries (including the Philippines), the region\u2019s flexible lifestyle and improved vaccination rates have led to a 33%<\/strong> and 30%<\/strong> increase in spending in fashion and health & beauty, respectively.<\/p>\n\n\n\n

Despite fluctuating alert levels, shoppers have more options than ever. Malls and standalone shops are working hard to keep their stock and storefronts interesting. <\/p>\n\n\n\n

In the Philippines, 42%<\/strong> have bought clothes, books, and electronics in physical stores in the past 12 months, with 36%<\/strong> of Filipino shoppers interviewed saying they prefer seeing and touching products, finding enjoyment in the social aspects of going to a store. <\/p>\n\n\n\n

Hybrid work set-ups also encourage spending for travel, dining out and in-store shopping.<\/p>\n\n\n

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ECommerce continues to rise, too, selling pretty much everything under the sun. As of June 2021, Statista recorded that 63% of respondents mixed online retail and in-store shopping<\/a> due to the pandemic. <\/p>\n\n\n\n

There\u2019s no doubt online shopping is here to stay. Still, for online retailers to stay competitive, they have to ramp up their efforts.<\/p>\n\n\n\n

Physical stores are still holding their own, through convenient offers like contactless payment, and using omnichannel marketing where in-store and digital elements like apps seamlessly integrate for a more enjoyable shopping experience. <\/p>\n\n\n\n

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36% of Filipino shoppers prefer seeing and touching products, finding enjoyment in the social aspects of going to a store. <\/em><\/strong>-PricewaterhouseCoopers 2021 Consumer Report<\/p>\n<\/blockquote>\n\n\n\n

Adapting to the future of ecommerce post-pandemic<\/h2>\n\n\n\n

We consolidated the results of PWC surveys and industry experts\u2019 observations of the market, and here\u2019s where you should focus to grow your market share in this evolving economy: <\/p>\n\n\n\n

1. Understand your customers\u2019 behavior<\/h3>\n\n\n\n

Define your market before anything else. This means knowing where your customers are and how much time they spend in both the digital and real world. <\/p>\n\n\n\n

Find out when your target market goes online shopping and when they are likely receptive to your promotional messages to maximize your marketing efforts. <\/p>\n\n\n\n

If they’re night-time browsers, for example, it might be good to launch social media posts or ads on special promos or deals between 8PM and 11PM. This can apply to payday sales and those monthly shopping events<\/a> (like a 10.10 or 11.11). <\/p>\n\n\n\n

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#NinjaTip<\/strong>: Keep your customers informed through the online channels they’re frequent, like e-newsletters, social media, SMS blasts and even rewards<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

2.  Improve online shopping experience<\/h3>\n\n\n\n

Even as physical stores are opening up again, online is still a preferred option for many shoppers. (It\u2019s a godsend for the tinatamad<\/em>, that\u2019s for sure!) <\/p>\n\n\n\n

More than half (52%<\/strong>) of Filipinos interviewed cited that they use a mobile device or smartphone to shop \u2014 almost daily or weekly \u2014 for products like clothes, beauty products<\/a>, books or electronics. <\/p>\n\n\n\n

Because mobile shopping is ahead by only a small margin from in-store shopping, it\u2019s important to widen the gap in your favor. If you\u2019re not mobile optimized, this is the time to fix that. <\/p>\n\n\n\n

Here\u2019s what you can do:<\/strong><\/p>\n\n\n\n