{"id":3953,"date":"2022-02-09T09:00:00","date_gmt":"2022-02-09T01:00:00","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-ph\/?p=3604"},"modified":"2023-10-12T15:08:06","modified_gmt":"2023-10-12T07:08:06","slug":"tiktok-for-business","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-ph\/tiktok-for-business\/","title":{"rendered":"How to Start Selling on TikTok for Business"},"content":{"rendered":"\n<p>The TikTok takeover is real. Its unique short-form mobile format has made it the home for all things <em>kwela <\/em>and viral for Filipinos, from challenges to comedy skits to joyful dance-offs.&nbsp;And now there&#8217;s Tiktok for Business.<\/p>\n\n\n\n<p>Due to our large mobile-first population of young people and high social media usage rates, TikTok has seen massive growth in the Philippines, establishing the country as a key market for TikTok in Southeast Asia \u2014 beginning at 6 million users in 2019, to <strong>35 million active users as of 2021<\/strong>.\u00a0<\/p>\n\n\n\n<p>With these numbers, it\u2019s <a href=\"https:\/\/blog.ninjavan.co\/en-ph\/filipino-influencers\/\" class=\"ek-link\">not just influencers<\/a> who should notice, but entrepreneurs as well.\u00a0<\/p>\n\n\n\n<p>In the recent \u201c<em><strong>Unlock Joy at Scale<\/strong><\/em>\u201d, a talk in the Grow with TikTok Performance Series held last November 18, TikTok decision-makers and leaders talked at length about <strong>TikTok for Business<\/strong>, a range of services aimed at connecting brands and businesses with the millions of Filipino TikTok users.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"converting-joy-into-brand-engagement\">Converting joy into brand engagement<\/h2>\n\n\n\n<p>The combination of TikTok\u2019s unique recommendation system and millions of engaged users turns the platform into a hard-to-miss opportunity for brands to expand their reach. Consider these stats about TikTok, and putting your brand on TikTok Business becomes a no-brainer.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Patok<\/em> with young social media users:<\/strong> TikTok is already <strong>the most downloaded entertainment app in the Philippines<\/strong>. The majority of social media users in the Philippines are between the ages of 18 to 34 \u2014 TikTok\u2019s primary demographic group.<\/li>\n\n\n\n<li><strong>Video content more engaging and profitable: <\/strong>Watching online videos is the top activity of online users in the Philippines, with 99.4% of local users. 87% of video marketers reported that video gives them a positive ROI \u2014 an advantage for brands connecting with users on TikTok!<\/li>\n\n\n\n<li><strong>Super-localized content: <\/strong>TikTok encourages users to create relevant and local content, while still connecting to global trends.&nbsp;<\/li>\n\n\n\n<li><strong>Growing partnerships: <\/strong>TikTok is also teaming up with other platforms to extend its reach in the Philippines. Last year, TikTok announced its collaboration with <strong>Shopify <\/strong>in the Philippines to help merchants create and run campaigns for TikTok\u2019s highly engaged community.\u00a0<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/Z9nzfnN09lMUSXoEJN\/giphy.gif\" alt=\"\" style=\"width:379px;height:447px\" width=\"379\" height=\"447\" \/><figcaption class=\"wp-element-caption\"><em>Just one cute example why everyone&#8217;s on TikTok<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u201cEssentially, we convert joy into reach and engagement at scale,\u201d explained <strong>Amar Koul<\/strong>, TikTok Regional Partnerships Manager. \u201cAnd at the end of the day, that empowers action.\u201d<\/p>\n\n\n\n<p>If you\u2019re already on TikTok, great \u2014 it\u2019s now time to get your brand in on the fun, too. TikTok for Business allows both large multinational corporations (MNCs) and smaller businesses to reach their ideal audience on the app, where branding can feel more organic and less like an imposition to users.&nbsp;<\/p>\n\n\n\n<p>\u201cAlmost half of our TikTok community discover new brands and products while they&#8217;re on the app, and almost half of us feel that the advertising is really less disruptive,\u201d Amar told the audience. \u201cThe reason is that it&#8217;s very native to the environment, and making sure that the asset that you produce out there is in line with our \u2018for you\u2019 feed.\u201d&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>#NinjaTip:<\/strong> Kung may TikTok Shop ka na, find out how <strong>Ninja Van<\/strong> can help grow your online business with big shipping discounts, monthly rewards at marami pang perks. <strong><a href=\"https:\/\/www.ninjavan.co\/en-ph\/programs\/tiktok-shop?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=ph-blog-tiktok-for-business\/\" class=\"ek-link\">Talk to our TikTok Shop experts today!<\/a><\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reaching-out-with-business-account-and-creator-marketplace\">Reaching out with Business Account and Creator Marketplace<\/h2>\n\n\n\n<p>TikTok for Business is made up of a few powerful but easy-to-understand interlocking parts.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tiktok-business-account\"><strong>TikTok Business Account<\/strong><\/h3>\n\n\n\n<p>This is your brand\u2019s official presence on TikTok, the base from which you can build great connections with your audience. \u201cIt works like any other <a href=\"https:\/\/blog.ninjavan.co\/en-ph\/beginner-guide-social-media-marketing\/\" class=\"ek-link\">social media platform<\/a>, where you&#8217;re able to add all your business information and start posting content,\u201d Amar explained.\u00a0<\/p>\n\n\n\n<p>The business account also gives you access to powerful analytics tools, like real-time metrics on <strong>Content Performance <\/strong>and <strong>Insights <\/strong>into your followers. \u201cYou&#8217;re able to view where they&#8217;re from, what they&#8217;re watching, what they&#8217;re enjoying, what they\u2019re consuming,\u201d Amar told the audience.&nbsp;<\/p>\n\n\n\n<p>\u201cAnd then from there, you&#8217;re able to understand what your traffic looks like, where you want to optimize and what future content you want to conceptualize for your traffic to grow as well.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tiktok-creator-marketplace-tcm\"><strong>TikTok Creator Marketplace (TCM)<\/strong><\/h3>\n\n\n\n<p>Key opinion leaders (KOLs) and influencers helped 3 out of every 5 TikTok users make a successful purchase decision. TikTok for Business makes it super-easy to put them to work for your brand, <strong>with a search engine for KOLs<\/strong>.&nbsp;<\/p>\n\n\n\n<p>\u201cEssentially, you&#8217;re able to identify, shortlist and also engage KOLs and influencers that are very proficient within the TikTok ecosystem,\u201d Amar explained. \u201cYou can engage them with your next campaign or the next organic content that you want to push out.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ArxhMCi908uR6-m2Yg2pCTLRQuIDZ7D5F88N2XkQ2DoQUmyEHL5a-XuReIQ3_4Dv7yKDo6tx9o3zCUP0gq_eKh3yyEIR-WENDQwphjU62CUZWfmNRyPNNpNcaRYhYbjYHGr3_Ekg\" alt=\"\" \/><figcaption class=\"wp-element-caption\"><em> <a href=\"https:\/\/tenor.com\/view\/g%C3%A1i-gif-18486779\">Image courtesy of Tenor.co<\/a>&nbsp; <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"powerful-marketing-tools-tiktok-ads-manager-and-more\">Powerful Marketing Tools: TikTok Ads Manager and more<\/h2>\n\n\n\n<p>Connecting brands with the millions-strong, hyper-engaged TikTok userbase can be tricky \u2014 but new tools like <strong>TikTok Ads Manager<\/strong> and <strong>Pangle <\/strong>can bridge the gap. TikTok\u2019s tools can support advertisers through every step of campaign building, whether they\u2019re introducing new brands or finding new audiences for established brands.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tiktok-ads-manager\"><strong>TikTok Ads Manager<\/strong><\/h3>\n\n\n\n<p>This is TikTok\u2019s one-stop, super-<em>sulit <\/em>solution for advertising campaigns. Brands can use Ads Manager to create and post video ads with a flexible budget, even adapting existing creative assets to easily run ad campaigns.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/blog.ninjavan.co\/wp-content\/uploads\/sites\/2\/2022\/01\/tiktok-ads-manager.png\" alt=\"tiktok ads manager\" style=\"width:693px;height:392px\" width=\"693\" height=\"392\" \/><\/figure>\n<\/div>\n\n\n<p>Advertisers can also track the progress and impact of their campaigns, using TikTok Ad Manager\u2019s measurement and analytics tools, including third-party mobile measurement partners for app developers, and TikTok&#8217;s own pixel for website tracking.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"creative-tools\"><strong>Creative Tools<\/strong><\/h3>\n\n\n\n<p>Ads Manager users can also tap TikTok\u2019s wide range of Creative Tools, including automated \u201c<strong>Smart Video<\/strong>\u201d that automatically puts together video clips and music to generate beautifully edited videos for your brand. TikTok offers a handy workflow that helps creators decide which Creative Tool to use:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/blog.ninjavan.co\/wp-content\/uploads\/sites\/2\/2022\/01\/Tiktok-creative-tools.png\" alt=\"TikTok creative tools\" style=\"width:671px;height:377px\" width=\"671\" height=\"377\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"pangle\"><strong>Pangle<\/strong><\/h3>\n\n\n\n<p>TikTok\u2019s <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9587&amp;q=pangle\">video advertising platform<\/a> allows brands to extend their reach beyond TikTok to a wider network of premium mobile publishers. \u201cWithin this ad network itself, we have got about 400 million daily active users,\u201d explained <strong>Sylvia Kok<\/strong>, Account Manager for TikTok\u2019s Client Solutions. <\/p>\n\n\n\n<p>\u201cWe also offer different, unique ad formats that allow you to engage with your audiences.\u201d&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.ninjavan.co\/wp-content\/uploads\/sites\/2\/2022\/01\/tiktok-pangle.png\" alt=\"tiktok pangle\" style=\"width:650px;height:366px\" width=\"650\" height=\"366\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"tiktok-for-business-setting-up-your-account\">TikTok for Business: setting up your account<\/h2>\n\n\n\n<p>Getting started with TikTok for Business is just as easy as setting up your own TikTok profile, with a twist.\u00a0<\/p>\n\n\n\n<p><strong>Step 1: <\/strong>Just download the TikTok app from the Apple App Store or Google Play store, then create a new account. Enter your email address, your password, and your desired username.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.ninjavan.co\/wp-content\/uploads\/sites\/2\/2022\/01\/tiktok-for-business-signup.png\" alt=\"tiktok for business signup\" style=\"width:663px;height:464px\" width=\"663\" height=\"464\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Step 2: <\/strong>Click \u201c\u2026\u201d on the top right of the \u201cMe\u201d page, click \u201cManage account\u201d, and click &#8220;Switch to Business Account.&#8221;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.ninjavan.co\/wp-content\/uploads\/sites\/2\/2022\/01\/tiktok-for-business-account.png\" alt=\"tiktok for business account\" style=\"width:682px;height:463px\" width=\"682\" height=\"463\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Step 3: <\/strong>Choose the category that best fits your business, so you can receive customized content, events, and solutions.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.ninjavan.co\/wp-content\/uploads\/sites\/2\/2022\/01\/tiktok-business-account.png\" alt=\"tiktok business account\" style=\"width:669px;height:451px\" width=\"669\" height=\"451\" \/><\/figure>\n<\/div>\n\n\n<p>That\u2019s it! You can use your TikTok for Business account to post content using TikTok&#8217;s creative tools, and share information about your products and services with potentially millions of engaged users.&nbsp;<\/p>\n\n\n\n<p>Having a TikTok for Business account is only the beginning. \u201cWhen you have your own organic account where you house all your organic content; you mix it with collaborating with our content creators, and then you supplement all of that with a full funnel approach,\u201d Amar explained. \u201cThat&#8217;s only going to bring you success.\u201d<\/p>\n\n\n\n<p><em>Screenshots courtesy of TikTok<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok for Business promises to convert joy into brand engagement. Find out why you should be on this platform.<\/p>\n","protected":false},"author":5,"featured_media":3780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"TikTok for Business: Convert Joy Into Brand Engagement","_seopress_titles_desc":"TikTok for Business is here. 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