{"id":3943,"date":"2021-12-01T09:00:00","date_gmt":"2021-12-01T01:00:00","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-ph\/?p=2989"},"modified":"2022-02-22T18:27:42","modified_gmt":"2022-02-22T10:27:42","slug":"discovery-commerce","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-ph\/discovery-commerce\/","title":{"rendered":"Discovery Commerce: Let Your Customers Find You"},"content":{"rendered":"\n

Ecommerce in the Philippines has grown by leaps and bounds, and free shipping vouchers<\/a> have become part of the new normal. These days, the malls are no longer people\u2019s only way to shop till they drop.<\/p>\n\n\n\n

Now, shoppers can place their orders with just a few taps on their smartphone screens. They only have to wait for their courier services\u2019 Kuya Riders<\/em> to drop their #BudolFind parcel delivery onto their doorsteps.<\/p>\n\n\n\n

Put simply, people no longer go <\/em>shopping. Whether on their couches, in their beds, or even while doing their business in the CR, users are always <\/em>shopping because they’re finding products they suddenly want or need. This trend is called discovery commerce<\/strong>. And if your business hasn\u2019t made the shift to ecommerce yet, you should do it ASAP \u2014 as in, now na<\/em>.<\/p>\n\n\n\n

That said, how do you get your customers to ‘Add to Cart’ like there\u2019s no tomorrow? Well, think back to your own purchases. How often did you find yourself thinking, \u201cI never knew I needed this until now,\u201d before you checked out your order and booked a delivery?<\/p>\n\n\n\n

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Discovery commerce is about products finding people, instead of the other way around.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

What is discover commerce?<\/h2>\n\n\n\n

In simpler terms, this means finding the people who will want your products rather than hoping that your ideal customer comes to you. Done correctly, discovery commerce<\/a> can help you zero in on the users who are most likely to buy your products which, in turn, can significantly improve your bottom line.<\/p>\n\n\n\n

No idea where to start? We got you, fam. In fact, this is precisely what we talked about during our very first Ninja Van Masterclass<\/strong> webinar, featuring lots of tips and insights from Facebook Philippines\u2019 Will Tan<\/strong><\/a>, Country Lead of Commerce Solutions for Facebook Philippines.<\/p>\n\n\n\n

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Ninja Van’s Masterclass with Will Tan, Country Lead of Commerce Solutions for Facebook Philippines. <\/em><\/figcaption><\/figure><\/div>\n\n\n\n

To help you avoid #FOMO, read on for some of the tried and tested customer-targeting strategies that were mentioned during the event:<\/p>\n\n\n\n

1. Know your ideal customer.<\/h2>\n\n\n\n

Who are you selling to? Where do they live? What do they look like, act like, even smell like? The more you know your customers<\/a>, the better your chances of selling to them. This means gathering customer data across your brand\u2019s various sales channels to get a better idea of what makes them tick.<\/p>\n\n\n\n

Fortunately, today\u2019s ecommerce and social media platforms make this incredibly easy, as most of them now come with built-in business and analytics tools.<\/p>\n\n\n\n

If you have an online store, you can look into your page views, sales and cart abandonment statistics to gauge what products are selling well. If your brand has its own app, you can assess your total number of installs, your users\u2019 activity and what purchases they make within your app. You can even glean insights from your brick-and-mortar stores by analyzing your POS system data.<\/p>\n\n\n\n

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#NinjaTip<\/p>

To get answers straight from your audience<\/a>, try inviting your social media followers and e-mail newsletter subscribers to take a short and quick customer survey. Incentivize them to participate by offering a discount coupon in exchange for their time, one that they can immediately use on their next purchase.<\/p><\/div>\n\n\n\n

2. Segment your audiences.<\/h2>\n\n\n\n

A cardinal rule in digital marketing is that you can\u2019t market to everyone<\/a>. Kumbaga<\/em>, just like there\u2019s no such thing as one-size-fits-all clothing, you can\u2019t expect the same ad to attract every single potential customer in the world, much less the Philippines.<\/p>\n\n\n\n

That\u2019s why experts recommend that you divide your audiences based on information, such as their demographics and psychographics<\/a>. Essentially, you\u2019ll be categorizing your customer base into smaller groups based on characteristics that they have in common.<\/p>\n\n\n\n

By doing this, you\u2019ll have a much easier time figuring out exactly how to fine-tune your marketing\u2019s messaging for each audience segment, and who exactly you should be reaching out to.<\/p>\n\n\n\n

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#NinjaTip<\/p>

Throw all your assumptions out of the window, at least for now. You may just be surprised to learn that a particular audience you never considered may be highly interested in your products or services!<\/p><\/div>\n\n\n\n

3. Personalize your social media campaigns.<\/h2>\n\n\n\n

Now that you know who you\u2019re selling to, it\u2019s time to make sure that you\u2019ve got different ad sets that are designed to cater specifically to each identified segment<\/strong>.<\/p>\n\n\n\n

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Image source: Getty Images<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

One way to look at it is as if you\u2019re courting someone. To get your crush\u2019s attention and impress them, kailangan makuha mo ang kiliti niya.<\/em><\/p>\n\n\n\n

That said, what makes one person squeal with delight may not spark the same reaction with everyone else. For instance, what might resonate with Millennials may not work so well with Generation Z.<\/p>\n\n\n\n

Using discovery commerce strategy means you\u2019ll have to personalize your ad campaigns<\/a> to make them more interesting to each of your audience segments, whether they\u2019re on Facebook<\/a> or elsewhere. Some questions to think about are the following:<\/p>\n\n\n\n