{"id":3941,"date":"2023-07-07T08:30:00","date_gmt":"2023-07-07T00:30:00","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-ph\/?p=2920"},"modified":"2023-07-07T08:35:08","modified_gmt":"2023-07-07T00:35:08","slug":"beauty-online-budol","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-ph\/beauty-online-budol\/","title":{"rendered":"How to Sell your Beauty Products on Online \u201cBudol\u201d Groups"},"content":{"rendered":"\n

If you\u2019re not looking for budol<\/em> finds on Facebook, are you even Pinoy? <\/p>\n\n\n\n

Budol <\/em>has changed from its original, scammy meaning (remember budol-budol gang<\/em>?) to its present definition as an online impulse buy, and Filipinos have gone crazy looking for the best budol<\/em> finds on all the shopping platforms at their fingertips.<\/p>\n\n\n\n

Facebook, in particular, has mushroomed with online budol <\/em>groups that help shoppers share tips about good buys online. As good word-of-mouth increasingly drives purchase behavior among Filipino shoppers, beauty and fashion ecommerce brands have sought good vibes from budol <\/em>groups like Budol Besties<\/a>, Subtle Budol Feed<\/a>, and the Budol Group<\/a> (TBG).<\/p>\n\n\n\n

The best budol <\/em>groups form tight-knit communities where members trust each other\u2019s recommendations for great-value finds; where admins have strict rules to prevent users from gaming the system; and where brands are strictly forbidden from direct-selling on the platform at the risk of getting kicked out.<\/p>\n\n\n\n

But if you can\u2019t sell your own products straight in a budol <\/em>group, then what\u2019s the point of joining one?<\/p>\n\n\n\n

Best budol <\/em>finds: iincerity and authenticity matter<\/h2>\n\n\n\n

First, you have to understand how much importance budol <\/em>group members place on authenticity. Because brand communications are seen as inherently self-serving, budol <\/em>members are more likely to be influenced by honest-sounding reviews from product users.<\/p>\n\n\n

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\"budol<\/figure>\n<\/div>\n\n\n

\u201cThe best word of mouth is really your actual customer na nakabili<\/em>, na nag-<\/em>share ng <\/em>own picture nya<\/em>,\u201d explains Rowena Wendy Lim Lei<\/strong>, long-time blogger at Animetric<\/em>, skincare influencer, and co-admin of a 6,000-plus-follower budol group.<\/p>\n\n\n\n

Rowena recounts an experience of one of their budol group members who had posted a heartfelt, personal experience of using a pricey Korean skincare brand. An affiliate link to Shopee <\/a>was posted almost as an afterthought; Rowena heard back from the member that she had tracked over PHP50,000 worth of sales from that single post alone!<\/p>\n\n\n\n

\u201cAnd it\u2019s mahal, ha<\/em>, it\u2019s not mura<\/em>!\u201d Rowena says of the skincare brand. \u201cIt goes to show, for me, [it\u2019s easier to influence the purchase decision] \u2018pag alam ng tao na totoo, binibili mo, ginagamit mo, at nakikita nila ang <\/em>results.\u201d<\/p>\n\n\n\n

Sincerity trumps everything, even presentation, in Rowena\u2019s experience.  \u201cMas na-<\/em>appreciate ng mga tao ang <\/em>real pictures vs stylized ones, \u2018yung <\/em>raw talaga<\/em>,\u201d Rowena explains. \u201c\u2019Di sila masyadong <\/em>concerned na ginandahan mo; mas <\/em>concerned sila na totoo.<\/em>\u201d<\/p>\n\n\n\n

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#NinjaTip: Prioritize sincerity in posting about products<\/strong>; even \u201cpotato\u201d pictures from cellphones can express an authentic opinion with far more influence than an insincere or hard-sell presentation, no matter how finely crafted.<\/em><\/p>\n<\/blockquote>\n\n\n

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\"online
Courtesy of the Budol Group Facebook page<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

The rules in a quality \u201cbudol\u201d group<\/h2>\n\n\n\n

Rowena admins for The Budol Group (TBG)<\/strong>, a small (6,000+ members) but active Facebook group that was founded by her friend, Jeosen Sy Cua<\/strong>, who signed Rowena on as an admin based on her long experience as a blogger and influencer. \u201cI have more experience with social media, and I\u2019m online a lot more than she is,\u201d Rowena tells us.<\/p>\n\n\n\n

Early on, Jeosen and Rowena recognized that the value of their budol group depended on how real the content on the group was perceived to be \u2014 not driven by \u201cinauthentic behavior\u201d<\/strong> like sock puppets, fake users and hard-sell posts.<\/p>\n\n\n\n

\u201cWe always stress that we want to be a useful resource,\u201d Rowena tells us, explaining that she and Jeosen have designed and strictly enforced a rulebook to keep TBG as useful as possible.<\/p>\n\n\n\n

First, no \u201cuseless content\u201d, which to Rowena smells like an obvious sale: just a copy-paste review, generic screenshot from an online store and an affiliate link. \u201cDeleted ka <\/em>at blocked ka<\/em>!\u201d Rowena says. Affiliate links are allowed, \u201cbut put meaningful content \u2014 your own photo, (reviews in your own words like) bumili ka noon, nag-<\/em>enjoy ka talaga<\/em>,\u201d Rowena explains.<\/p>\n\n\n\n

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#NinjaTip:<\/strong> Not all budol groups are created equal.<\/strong> Look for a group with an active, engaged group of members; it doesn\u2019t have to be a big group in the tens of thousands, but it does have to score high on the authenticity scale, with less salesy posts and more authentic reviews from actual human users.<\/em><\/p>\n<\/blockquote>\n\n\n\n

How to authentically promote your product on budol groups<\/h2>\n\n\n\n

Is it still possible for beauty and fashion ecommerce brands<\/a> to promote their products on a budol <\/em>group with authenticity, under these rules? Absolutely yes: Rowena believes that sellers can (and should) engage budol <\/em>groups properly, but in ways that benefit everyone.<\/p>\n\n\n

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\"best
Make your beauty products the best budol finds online.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Step 1: Find the right people<\/strong><\/h3>\n\n\n\n

You want to get certain budol group members on your side, but that means looking around and reading members\u2019 posts. \u201cSino yung mga nagpo<\/em>-post that gets a lot of attention?\u201d Rowena asks rhetorically. \u201cYou can see who posts na napapansin ng mga tao \u2014 maganda siya mag-<\/em>picture at mag<\/em>-explain, mataas ang <\/em>engagement.\u201d<\/p>\n\n\n\n

Alternatively, you may try reaching out to the group admin: \u201cWe can pin it at the top of the feed if we\u2019re reviewing it,\u201d Rowena says.<\/p>\n\n\n\n

Step 2: Reach out with a voucher<\/strong><\/h3>\n\n\n\n

Once you\u2019ve identified your target member, message them and ask about their interest in your product. If they\u2019re interested, offer them a voucher for your product \u2014 not <\/em>an outright freebie or a gift.<\/p>\n\n\n\n

\u201cBakit mo bibigyan ng <\/em>voucher, di mo <\/em>outright padadalhan? Para ma-<\/em>experience nya <\/em>what it\u2019s like ordering from you!\u201d Rowena explains. \u201cFrom the get-go, tumitingin sya ng <\/em>product mo, nagbayad sya, dineliver <\/em>mo!\u201d<\/p>\n\n\n\n

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#NinjaTip: Partner with reliable courier services for your last-mile delivery.<\/strong> This way, you can focus on getting your product to an authentic budol group user, without worrying about the ins and outs of ecommerce logistics.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Step 3: Ask for honest budol <\/em>finds reviews, not outright positive ones<\/strong><\/h3>\n\n\n\n

\u201cSo long as you let us share our real opinion, there\u2019s no problem,\u201d Rowena confides. \u201cWithin reason, we won\u2019t bash you even if we don\u2019t like it. Pero kung didiktahan mo kami na kailangan <\/em>positive yan<\/em>, forget it!\u201d<\/p>\n\n\n\n

This step does take a little bravery on your part. \u201cKailangan open ka, hindi mo maga-guarantee na<\/em> 100% maganda yan<\/em>,\u201d Rowena explains. \u201cAt least, open ka<\/em> for improvement, di ba<\/em>?\u201d<\/p>\n\n\n\n

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#NinjaTip: Whatever you do, don\u2019t pose as your own customer. <\/strong>\u201c[Some sellers] pose as a buyer of their own store and post their own products, magkukunwari sila na ang ganda ng store na ito, pero kanya yung store, sya yung may-ari!\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

With members\u2019 unerring nose for inauthentic behavior, you\u2019re more likely to be reported to the admins, who will ban you permanently for doing this. \u201cIt really doesn\u2019t work, I don\u2019t know why they keep doing it,\u201d Rowena laughs.<\/p>\n\n\n\n

Online budol <\/em>effort that pays off<\/h2>\n\n\n\n

If approached the right way, budol <\/em>groups can be a powerful way to promote your beauty or fashion ecommerce store. It does take a bit of work \u2014 a) finding a quality budol group with an active but authentic stream of opinions from engaged members; and b) approaching members in a way that respects their point of view.<\/p>\n\n\n

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The hard work pays off!<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cIt takes a bit of time, but I think the payoff is higher,\u201d Rowena explains. Once you engage with budol group users and find ways to bring your product to their level, you can unlock a powerful new way to gain sales and increase your brand\u2019s profile<\/a>.<\/p>\n\n\n\n

More tips to succeed in your online beauty business:<\/strong>
Top Beauty Products to Sell in the Philippines<\/a>
How to Start Your Own Beauty Business Online<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Selling on budol groups can help your online business in a big way. There are, however, strict rules to follow.<\/p>\n","protected":false},"author":5,"featured_media":11319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How to Sell your Beauty Products on Online Budol Groups","_seopress_titles_desc":"Make your beauty products the best budol finds by joining online budol groups. Here's how to do it.","_seopress_robots_index":"","footnotes":""},"categories":[201,102],"tags":[158,424,1398,1395,1396,1397,1400,1401,1399,184,160],"class_list":["post-3941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beginner-smes","category-business-tips","tag-beauty-products","tag-beauty-products-online","tag-best-budol-finds","tag-budol-finds","tag-budol-finds-meaning","tag-budol-meaning","tag-budol-meaning-online-shopping","tag-budol-online-shopping","tag-how-to-sell-beauty-products-online","tag-online-beauty-products","tag-online-budol"],"_links":{"self":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/3941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/comments?post=3941"}],"version-history":[{"count":13,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/3941\/revisions"}],"predecessor-version":[{"id":11318,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/3941\/revisions\/11318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media\/11319"}],"wp:attachment":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media?parent=3941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/categories?post=3941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/tags?post=3941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}