{"id":3938,"date":"2022-08-24T09:00:00","date_gmt":"2022-08-24T01:00:00","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-ph\/?p=2556"},"modified":"2023-08-22T08:57:06","modified_gmt":"2023-08-22T00:57:06","slug":"year-end-online-selling","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-ph\/year-end-online-selling\/","title":{"rendered":"10 Steps to Get Your Online Store Ready for the Year-end Shopping Season"},"content":{"rendered":"\n

(This post was updated on August 24, 2022)<\/em><\/p>\n\n\n\n

The last quarter of the year is when online selling businesses make the most sales, thanks to double-digit shopping events like 8.8, 9.9, 10.10, 11.11<\/strong>, and 12.12<\/strong>. By now, most Pinoys are already in a Christmas-y mood, so you better make sure you\u2019re there when shopping activity starts to pick up.<\/p>\n\n\n\n

Ecommerce grew 55% from 2019 to 2020, and 37% of all digital consumers were first-time users of such services. In 2021 ecommerce contributed 3.4%<\/a> or equivalent to USD 12 billion to the country’s GDP. But the government stated that they want to increase it to 5.5 percent or USD 24 billion in 2022.<\/p>\n\n\n\n

With more and more Filipinos shopping online, you can be sure the season is going to be crazy! <\/p>\n\n\n\n

You\u2019ll still get your last-minute shoppers, but many will plan out their purchases way before the end of the year. They\u2019re probably already window-shopping by now, checking out upcoming promos, and timing their purchases to get the best possible deals.<\/p>\n\n\n\n

Whether you sell through your own website, on online selling platforms like Shopee or Lazada, or on social media like Instagram or Facebook, preparing early is key.<\/p>\n\n\n

\n
\"year-end
The year-end shopping frenzy is coming!<\/em>
Image source: Unsplash<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Make the most of the last shopping season and end the year strong. Here\u2019s how.<\/p>\n\n\n\n

1. Prepare your storefront<\/h2>\n\n\n\n

Update your product pages<\/a>. Check that product descriptions are accurate and detailed enough for customers to make an informed decision. If you get this right, you\u2019ll also be saving yourself the trouble of needing to answer potential customers\u2019 questions stemming from vague, confusing, or incomplete product descriptions.<\/p>\n\n\n\n

Double-check your inventory and make sure that information on item availability is up-to-date. <\/p>\n\n\n\n

Make sure you\u2019re using high-quality photos, and they showcase your products\u2019 best features. <\/p>\n\n\n\n

If you\u2019re selling through your own website, make sure it works properly and looks good: 39%<\/strong> of visitors will leave a website if photos take too long to load or won\u2019t load at all; 38% <\/strong>will leave if they find a website unattractive.<\/p>\n\n\n\n

Don\u2019t forget to test and ensure that your website can handle a surge in traffic. One of the worst problems this shopping season is losing many eager customers because of technical difficulties. What a waste! <\/p>\n\n\n\n

It’s also important to plan your product prices. You can do this with the help of a spreadsheet, like our downloadable template below (click on the link to access the full spreadsheet!)<\/em>. By listing down your cost, usual product price and sale price, you\u2019ll be better able to track your profit margins per product. <\/p>\n\n\n\n

Our spreadsheet also has space for you to stay on top of sale period start and end dates, discount codes, and campaign types (is it a flash sale? are you doing cashback or giving out discount codes?).<\/p>\n\n\n\n

\n
\"year-end<\/figure>\n<\/figure>\n\n\n\n

Download our Year-end Sale Planning template here<\/a><\/strong><\/p>\n\n\n\n

2. Stock up on your best-selling products<\/h2>\n\n\n\n

What are your most in-demand products, the ones that always sell out? Make sure you have enough of these.<\/p>\n\n\n\n

Aside from your top products, also sniff out up-and-coming trends that could lead you to your next most popular product. Read up on the latest fashion and beauty trends<\/a>, for instance; check out what your competitors\u2019 customers are raving about; or be all techy and use data analytics (more on this below!).<\/p>\n\n\n\n

Double down on promoting them. If you plan to sell these at discounted rates, let your customers and social media followers know early. This way, you\u2019ll get a head start on competitors and avoid drowning in the marketing clutter in the days leading up to major sale events.<\/p>\n\n\n\n

\n

You could also retarget customers <\/a>who:<\/p>\n\n\n\n