{"id":19100,"date":"2024-05-03T09:00:00","date_gmt":"2024-05-03T01:00:00","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-ph\/?p=19100"},"modified":"2024-04-23T15:33:08","modified_gmt":"2024-04-23T07:33:08","slug":"qr-codes-for-business","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-ph\/qr-codes-for-business\/","title":{"rendered":"Best Ways to Use QR Codes in Ecommerce"},"content":{"rendered":"\n<p>Quick response codes \u2013 or QR codes \u2013 are everywhere. These are the ubiquitous black-and-white square barcodes that you find in stores, restaurants, groceries and ecommerce shops.&nbsp;<\/p>\n\n\n\n<p>The codes are useful technologies that simplify and <a href=\"https:\/\/blog.ninjavan.co\/en-ph\/customer-engagement\/\">enrich your customer\u2019s journey<\/a>. If they want to learn more about your business (e.g. menu, offerings, deals, etc.), all they have to do is get their phones and scan.<\/p>\n\n\n\n<p>If you\u2019re considering using QR codes for your business, keep in mind several factors to create a positive user experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do QR codes work?<\/strong><\/h2>\n\n\n\n<p>QR codes are upgraded barcodes that are scannable with a phone. Upon scanning, users are led to a website, shown a menu or given a coupon that they can show at stores for a discount. In some cases, QR codes lead customers to short videos about the company.&nbsp;<\/p>\n\n\n\n<p>The array of white and black pixels or squares store data for a machine to read. Phone cameras quickly process the information contained in the QR code\u2019s specific arrangement, making it a convenient marketing tool that stores data.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are the benefits of QR codes?<\/strong><\/h2>\n\n\n\n<p>Although QR codes can become a powerful tool in your marketing arsenal, they do more than <a href=\"https:\/\/blog.ninjavan.co\/en-ph\/marketing-strategies-for-ecommerce\/\">attract traffic and engagement<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefits for customers:<\/strong><\/h3>\n\n\n\n<p><strong>Quick access to error-free information.<em> <\/em><\/strong>Customers aren\u2019t big fans of rummaging through thick catalogs and menus to find what they want or need. Plus, information contained in QR codes are accurate so no need to worry about misinformation.<\/p>\n\n\n\n<p><strong>More secure form of payment.<\/strong><em> <\/em>Customers don\u2019t have to withdraw money to pay. All they have to do is scan the code and directly pay the business.&nbsp;<\/p>\n\n\n\n<p><strong>Engaging with richer content.<\/strong><em> <\/em>Words are good and informative. However, many customers get easily bored with blocks of words. QR codes make it easier for businesses to share rich content that is informative and entertaining at the same time. Customers learn and absorb more information without spacing out.&nbsp;<\/p>\n\n\n\n<p><strong>Easy to save.<em> <\/em><\/strong>Another plus of QR codes: customers can easily save the data on their phones.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>#NinjaTip: <\/em><\/strong><em>Get shipping and logistics solutions tailored to your business needs. Ninja Van is your one-stop logistics partner to optimize your business for growth. <\/em><strong><em><a href=\"https:\/\/www.ninjavan.co\/en-ph\/logistics-solutions?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=ph-blog-qr-codes-for-business\/\">Discover what we can do for your business<\/a>.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefits for the business:<\/strong><\/h3>\n\n\n\n<p><strong>Versatile across different channels.<em> <\/em><\/strong>QR codes offer a seamless pathway between online and offline experiences. These codes enable both businesses and customers to access websites, social media pages and other content without typing the website, link or username.<\/p>\n\n\n\n<p><strong>Customizable marketing tool.<em> <\/em><\/strong>QR codes are no longer monochromatic. There are plenty of design options for both mobile-friendly codes and printed codes. You can incorporate your <a href=\"https:\/\/blog.ninjavan.co\/en-ph\/building-a-digital-brand\/\">brand persona<\/a> into your code.<\/p>\n\n\n\n<p><strong>Cost-effective.<em> <\/em><\/strong>Advertising and marketing are pricey. QR codes offer a more cost-effective alternative to marketing. Instead of investing in costly campaigns, cut costs by blending digital and print media. For example, consider printing a code on your product\u2019s packaging to lead them to engaging content.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to use QR codes for business<\/strong><\/h2>\n\n\n\n<p>The best use of QR codes depends on the industry you\u2019re in. For example, retail store owners can generate codes to promote contactless checkouts whereas restaurant owners can use QR codes for a more efficient ordering process.&nbsp;<\/p>\n\n\n\n<p>Here are six ideas on how to use QR codes for business:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Contactless menus<\/strong><\/h3>\n\n\n\n<p>Some restaurants and food service businesses no longer use physical materials and offer disposable options that promote eco-friendly and safer options for customers. Most businesses use QR codes to direct customers to contactless menus so they can order using their phones. The approach also allows restaurants to effortlessly update menu items and prices.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2024\/05\/QR-code-for-menu.jpg\" alt=\"QR code for menu\" class=\"wp-image-19181\" style=\"width:500px;height:auto\" \/><figcaption class=\"wp-element-caption\"><em>Offer menu paperless menu for easier browsing and ordering<\/em>.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Safer payment methods<\/strong><\/h3>\n\n\n\n<p>During the COVID-19 pandemic, <a href=\"https:\/\/blog.ninjavan.co\/en-ph\/pesonet-vs-instapay\/\">contactless payments<\/a> rose in popularity as everyone prioritized safety. QR codes reduced contact between people, which was a plus for businesses and their customers. Businesses still use QR codes for convenience. Customers can just scan the code and directly pay the business using their phones.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Interactive ad campaigns<\/strong><\/h3>\n\n\n\n<p>QR codes are also useful marketing tools. For instance, if you add a code to your printed campaigns, you offer customers instant access to more information about the business. Use QR codes to show them locations, menus, offerings, etc.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Improved customer relationships<\/strong><\/h3>\n\n\n\n<p>Businesses can use QR codes to build a following. QR codes can direct consumers to social media profiles to prompt a follow, or to review sites for feedback.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Better customer experiences<\/strong><\/h3>\n\n\n\n<p>If you\u2019re looking for a way to improve your customer\u2019s in-store experience, QR codes are one way to do it. Place these codes on shelves or products to give customers instant access to information about your offers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Incentives and coupons<\/strong><\/h3>\n\n\n\n<p>Free trials, discounts and giveaways are excellent ways to <a href=\"https:\/\/blog.ninjavan.co\/en-ph\/marketing-strategies-for-ecommerce\/\">drive more traffic to your ecommerce<\/a> or brick-and-mortar business. Consider linking a QR code to a special offer or an online coupon then build engagement. Don\u2019t forget to track the promo\u2019s progress to determine its effectiveness.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"543\" src=\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2024\/05\/QR-code-for-promos.jpg\" alt=\"QR code for promos\" class=\"wp-image-19184\" style=\"width:404px;height:auto\" \/><figcaption class=\"wp-element-caption\"><em>Use QR codes to drive more traffic to your ecommerce website.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>How to create QR codes for business use<\/strong><\/h2>\n\n\n\n<p>The first step is to use a QR code maker. Choose any web-based QR code generator and proceed with the following steps:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Insert URL into the generator\u00a0<\/strong><\/h3>\n\n\n\n<p>Apart from your website, other content types, such as PDFs, MP4s and contact cards, can also be used for the generator. Most websites will also ask for more information that corresponds with the campaign.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Customize your URL<\/strong><\/h3>\n\n\n\n<p>If applicable, customize the design of your URL to fit your branding. Many QR code generators offer limited color, shape and frame options. If you want a more customized look, some apps offer paid options.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Download your code and use it for marketing and promotion<\/strong><\/h3>\n\n\n\n<p>Once you\u2019re satisfied with your QR code, download it. Next, add your code to any marketing materials of your business. Display it on print ads, on products or any place where people can scan it.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"463\" src=\"https:\/\/blog.ninjavan.co\/en-ph\/wp-content\/uploads\/sites\/2\/2024\/05\/QR-code-for-business-use.jpg\" alt=\"QR code for business use\" class=\"wp-image-19186\" style=\"width:464px;height:auto\" \/><figcaption class=\"wp-element-caption\"><em>Simplify your customers&#8217; journey using QR codes.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>QR codes simplify the customer journey by offering convenience. It\u2019s an effective tool, but it has to be done right to deliver on the benefits. So make sure that your square barcode contains all the important information and is easy to use for the sake of your customers and the brand.&nbsp;<\/p>\n\n\n\n<p><em><strong>More helpful tips to boost your business:<\/strong><br><a href=\"https:\/\/blog.ninjavan.co\/en-ph\/ecommerce-best-practices\/\">Best Practices for Ecommerce Sellers<\/a><br><a href=\"https:\/\/blog.ninjavan.co\/en-ph\/online-payment-options\/\">Beyond COD: Shifting to E-wallets and Payment Gateways<\/a><br><a href=\"https:\/\/blog.ninjavan.co\/en-ph\/filipino-online-shopping-behavior\/\">Understanding the Filipino Online Buying Behavior<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>QR codes can offer more benefits to your business than an easy payment method. Learn about them here.<\/p>\n","protected":false},"author":5,"featured_media":19177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"The Many Ways You Can Use QR Codes for Business","_seopress_titles_desc":"More than a convenient payment method, there are many beneficial ways to use QR codes for business.","_seopress_robots_index":"","footnotes":""},"categories":[201,202,62],"tags":[2425,2428,2426,2427,2424],"class_list":["post-19100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beginner-smes","category-established-smes","category-marketing","tag-how-do-qr-codes-work","tag-how-to-use-qr-codes-for-business","tag-qr-codes-for-business","tag-qr-codes-for-business-use","tag-qr-codes-generator"],"_links":{"self":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/19100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/comments?post=19100"}],"version-history":[{"count":11,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/19100\/revisions"}],"predecessor-version":[{"id":19188,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/19100\/revisions\/19188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media\/19177"}],"wp:attachment":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media?parent=19100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/categories?post=19100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/tags?post=19100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}