{"id":18344,"date":"2024-04-09T09:00:00","date_gmt":"2024-04-09T01:00:00","guid":{"rendered":"https:\/\/blog.ninjavan.co\/en-ph\/?p=18344"},"modified":"2024-03-18T14:36:25","modified_gmt":"2024-03-18T06:36:25","slug":"linkedin-marketing","status":"publish","type":"post","link":"https:\/\/blog.ninjavan.co\/en-ph\/linkedin-marketing\/","title":{"rendered":"LinkedIn Marketing Strategies for Beginners"},"content":{"rendered":"\n

When it comes to exposure for your business, LinkedIn is probably one of the best platforms to use for social media marketing.<\/a> <\/p>\n\n\n\n

People use it primarily to connect with other professionals and explore career options, but it\u2019s also become a powerful advertising platform for businesses. Its potentially massive reach (1 billion members across the globe) has made LinkedIn marketing one of the most effective strategies in the marketer\u2019s arsenal.<\/p>\n\n\n\n

What is LinkedIn marketing?<\/strong><\/h2>\n\n\n\n

Marketing on LinkedIn is the process of using the powerful platform to engage with professionals, build brand awareness, generate leads and establish thought leadership within an industry. <\/p>\n\n\n\n

For individuals, it\u2019s a platform for personal branding and career development, creating networks and establishing credibility as a professional in your field. <\/p>\n\n\n\n

As a business, your focus will be lead generation and sales<\/strong> and content marketing. Through LinkedIn B2B marketing, your business can reach out to and engage with customers, potential partners, and new talent for your organization. <\/p>\n\n\n\n

But LinkedIn\u2019s not the only social media for businesses. Why is it important to use it for marketing?<\/p>\n\n\n

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\"Ninja<\/a><\/figure>\n<\/div>\n\n\n

Why your business should be on LinkedIn now<\/strong><\/h2>\n\n\n\n

Facebook paved the way for businesses to advertise on social media. The popular platform is still pretty useful as a marketing and sales channel, but it\u2019s not always the right one for certain customer segments and brands. <\/p>\n\n\n\n

The same goes for other social channels, like X (formerly Twitter), Instagram <\/a>and YouTube. Each platform is for specific customers and certain marketing strategies.<\/p>\n\n\n\n

B2B marketers choose LinkedIn over other social media because of the following benefits to business:<\/p>\n\n\n\n

1. Targeted audience<\/h3>\n\n\n\n

Reach a highly targeted audience of professionals and decision-makers based on demographics, interests and industry. LinkedIn members are a mix Gen X, millennials, and older Gen Zs. If you\u2019re targeting other businesses, it\u2019s the best platform for social selling and business development.<\/p>\n\n\n\n

2. Brand visibility<\/h3>\n\n\n\n

With 40% of LinkedIn users engaging with business pages on a weekly basis, you can increase your brand visibility and awareness among a relevant audience. <\/p>\n\n\n\n

In total, 2 billion times of engagement<\/strong> occur on a monthly basis. That\u2019s plenty of \u201ceyeballs,\u201d which could potentially generate prospects and, eventually, sales.<\/p>\n\n\n\n

3. Lead generation<\/h3>\n\n\n\n

Visibility is one thing, transactions are another. 40% <\/strong>of B2B marketers reveal that LinkedIn drives high-quality organic leads and 77%<\/strong> of content marketers say the platform produces the best organic results. You can generate high-quality leads and prospects for your business through targeted outreach and engagement.<\/p>\n\n\n

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B2B marketers choose LinkedIn over other social media.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

4. Thought leadership<\/h3>\n\n\n\n

You\u2019re sure to have an audience on LinkedIn. Share valuable content and insights with your network, and you\u2019ll be able to establish yourself as an authority in your industry. Through compelling and consistent marketing, you could reach the 4 in 5 of people on LinkedIn who drive business decisions.<\/p>\n\n\n\n

5. Networking<\/h3>\n\n\n\n

LinkedIn is a platform for 67 million<\/strong> (and growing) companies. That\u2019s a lot of potential connections or opportunities. Connect with peers, industry influencers, and potential clients to expand your professional network and build relationships.<\/p>\n\n\n\n

6. Recruitment<\/h3>\n\n\n\n

Finally, attract top talent and build a strong team for your business by leveraging LinkedIn’s recruitment tools and features. The right people can help you steer your company toward bigger and better results.<\/p>\n\n\n\n

How to create your LinkedIn profile<\/strong><\/h2>\n\n\n\n

How do you get started and begin to establish an online presence on one of the most powerful platforms in social media and make those crucial connections?<\/p>\n\n\n\n

Personal account<\/h3>\n\n\n\n

You\u2019ll need a personal account on LinkedIn to manage your company\u2019s page. On the \u201cFor Business\u201d dropdown menu, click \u201cCreate a Company Page.\u201d<\/strong><\/p>\n\n\n\n

Company page<\/h3>\n\n\n\n

A pop up opens to let you fill in details: the name of your business, the LinkedIn URL for your business page and your company website. Provide updated details about your industry, type of company (e.g., privately owned, nonprofit, partnership, etc.) and company size.<\/p>\n\n\n\n

Company logo<\/h3>\n\n\n\n

Use a professional and high-quality profile picture that reflects your brand image (300×300 pixels <\/strong>in JPEG, JPG, or PNG format). Add a tagline as well to push for brand recall (limit to 120 characters). <\/p>\n\n\n

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Create a LinkedIn page for your company so you can start marketing on the platform.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Verify authorization<\/h3>\n\n\n\n

Review the information you provided and click the box verifying your authorization to act on behalf of your business. Then click \u201cCreate Page.\u201d<\/strong><\/p>\n\n\n\n

Your business profile<\/h3>\n\n\n\n

A new page pops up where you\u2019ll be able to fill in further details about your company. The page will require some time to complete, so make sure you\u2019ve got your information on hand:<\/p>\n\n\n\n