Virality in Ads<\/strong><\/h2>\n\n\n\nVirality<\/a> refers to the tendency of an image, video or any information to be circulated quickly and widely from one Internet user to another. Simply put, a viral ad has been organically seen and shared by many people, typically online.<\/p>\n\n\n\nIt\u2019s named as such because it\u2019s similar to how a virus (read: COVID-19<\/a>) easily spreads from one person to another. Viral ads are usually part of a business\u2019s digital marketing strategy<\/a> and rely on social networks to promote a product.<\/p>\n\n\n\n![\"\"](\"https:\/\/media2.giphy.com\/media\/JO3mE4gJhkeiGPfVYA\/giphy.gif?cid=1d3ad39ft851ar9bz59jek2oreradgx9mleg5hnkkaph9rx0&rid=giphy.gif\")
<\/figure>\n<\/div>\n\n\nOn the flip side, some ads have gone viral for the wrong reasons<\/a> (remember Kendall Jenner\u2019s Pepsi commercial<\/a>?), and that’s not something you’ll want to aspire for. Because while it can put your brand out there, it may not put it in a good light.<\/p>\n\n\n\nWhat makes an ad go viral:<\/strong><\/p>\n\n\n\n- Appeals to the customers’ emotions<\/li>
- It has strong visuals<\/li>
- Exudes authenticity<\/li>
- It’s unique<\/li>
- Perfect timing<\/li><\/ul>\n\n\n\n
Benefits of Having Viral Ads<\/strong><\/h2>\n\n\n\nGetting your name and content seen by many people is obviously the number one advantage of going viral. Since brand awareness is the leading social media objective<\/a><\/strong> of marketers, it\u2019s not surprising that businesses are trying to create the next big online hit.<\/p>\n\n\n\nA study has also shown that in addition to generating awareness, viral ads had a substantial positive impact on people’s purchase intentions<\/strong>.<\/p>\n\n\n\n![\"\"](\"https:\/\/media.giphy.com\/media\/26xBDL9X2vhjHYVRm\/giphy.gif\")
<\/figure>\n<\/div>\n\n\nIn short, having a viral ad can result in people discovering your business and buying from you. What\u2019s not to love?<\/p>\n\n\n\n
Before you schedule casting calls for the next Gina, Karen and lolo <\/em>(do you still remember this viral McDonald\u2019s ad from the 90s<\/a>?), get some inspiration from three of the most recent viral ads in the Philippines.<\/p>\n\n\n\nTop Viral Ads in the Philippines and What You Can Learn from Them<\/h2>\n\n\n\n#CreateCourage\u200b – Rogue One: A Star Wars Story<\/strong>
(Globe Telecom, 2016)<\/h3>\n\n\n\n
It\u2019s named as such because it\u2019s similar to how a virus (read: COVID-19<\/a>) easily spreads from one person to another. Viral ads are usually part of a business\u2019s digital marketing strategy<\/a> and rely on social networks to promote a product.<\/p>\n\n\n On the flip side, some ads have gone viral for the wrong reasons<\/a> (remember Kendall Jenner\u2019s Pepsi commercial<\/a>?), and that’s not something you’ll want to aspire for. Because while it can put your brand out there, it may not put it in a good light.<\/p>\n\n\n\n What makes an ad go viral:<\/strong><\/p>\n\n\n\n Getting your name and content seen by many people is obviously the number one advantage of going viral. Since brand awareness is the leading social media objective<\/a><\/strong> of marketers, it\u2019s not surprising that businesses are trying to create the next big online hit.<\/p>\n\n\n\n A study has also shown that in addition to generating awareness, viral ads had a substantial positive impact on people’s purchase intentions<\/strong>.<\/p>\n\n\n In short, having a viral ad can result in people discovering your business and buying from you. What\u2019s not to love?<\/p>\n\n\n\n Before you schedule casting calls for the next Gina, Karen and lolo <\/em>(do you still remember this viral McDonald\u2019s ad from the 90s<\/a>?), get some inspiration from three of the most recent viral ads in the Philippines.<\/p>\n\n\n\n<\/figure>\n<\/div>\n\n\nBenefits of Having Viral Ads<\/strong><\/h2>\n\n\n\n
<\/figure>\n<\/div>\n\n\nTop Viral Ads in the Philippines and What You Can Learn from Them<\/h2>\n\n\n\n
#CreateCourage\u200b – Rogue One: A Star Wars Story<\/strong>
(Globe Telecom, 2016)<\/h3>\n\n\n\n