![\"rebel](\"https:\/\/media1.giphy.com\/media\/vfUxmOjn53Lhe\/giphy.gif?cid=1d3ad39fvn115xt40p77u5tq00sl25d4urda19lywafm0jgy&rid=giphy.gif\")
As a business, offering free delivery can be an effective marketing technique<\/a> to promote your store and increase your sales. But why does it work, and how can you make it work for your business?<\/p>\n\n\n\n Here are two indisputable facts: <\/p>\n\n\n\n But does free shipping make a difference? A study in the US has shown that free shipping is the greatest incentive <\/strong>that can make people buy online more frequently. Why do you think you’re being flooded with Shopee and Lazada free shipping vouchers during their monthly sales?<\/p>\n\n\n\n The COVID pandemic propelled a surge of shoppers shifting to buying online, but this consumer behavior is clearly here to stay.<\/p>\n\n\n\n Of course, the “free” part applies only to the customer; the seller must still pay for courier services to get the item delivered. Nonetheless, many online shoppers today have come to expect nearly all businesses to offer free delivery.<\/p>\n\n\n In the Philippines, there was a 57% increase in online shopping in the first half of 2020 compared to the same period in 2019 \u2014 the biggest growth seen in Southeast Asia. And ecommerce in the Philippines is projected to still grow.<\/p>\n\n\n\n As of the second half of 2022, Statista <\/a>reported that 61% of Filipinos purchased a product or service online, while 23% continued to shop for groceries online. The company also projected that revenue in the local ecommerce market will grow to US$29.54bn by 2027.<\/p>\n\n\n\n It\u2019s not surprising, then, that many brands in the country now deliver to customers for free. But before offering FREE SHIPPING banner on your store, there are a few things you should consider.<\/p>\n\n\n\n First, ask yourself if your business can afford it. You need to compute your profit margin for each product that you\u2019re considering delivering for free.<\/p>\n\n\n\n A simple rule of thumb is this: The shipping cost (which you\u2019ll shoulder) should be less than your net profit \u2014 otherwise, you won\u2019t be making money.<\/p>\n\n\n The second thing to consider is your range of products. <\/p>\n\n\n\n It\u2019s cheap and relatively easy to ship small, lightweight items like makeup, accessories, and school supplies.<\/p>\n\n\n\n However, if you\u2019re a home appliance or furniture store, you\u2019ll need to use more of your profits to cover delivery costs and pay extra attention to the handling of these big-ticket items\u2019 delivery. <\/p>\n\n\n\n The same goes for perishable or sensitive items like food and medicine.<\/p>\n\n\n\n It\u2019s important for to partner with a trustworthy delivery service to ensure that your customers get what they ordered not only on time but in tip-top condition. <\/p>\n\n\n\n #NinjaTip: <\/strong>Ship with Ninja Van<\/a> <\/strong>so you can have safe parcel handling and secure shipping services. You’ll surely get hassle-free deliveries every time!<\/em><\/p>\n<\/blockquote>\n\n\n\n Lastly, check the location of your target market. <\/p>\n\n\n\n For example, if your shop is based in Metro Manila but you\u2019re open to customers nationwide, do you have the resources to send products to areas in Visayas and Mindanao?<\/p>\n\n\n\n You may want to limit the free delivery offer to a particular bubble zone or set a minimum purchase requirement for farther locations so you’d still get a good profit from your sale.<\/p>\n\n\n\n If you\u2019ve decided that you CAN offer free shipping, there\u2019s another thing you need to think about: how you want your free shipping service to work.<\/em><\/strong><\/p>\n\n\n\n There are a lot of ways to get your products sent to your buyers for free. <\/p>\n\n\n\n Here are some of the most popular free-shipping policies used by both local and international sellers:<\/p>\n\n\n\n This is the easiest to implement and promote. However, it\u2019s hard to find businesses that offer this, for obvious reasons. <\/p>\n\n\n\n If you decide to provide free shipping for all items \u2014 perhaps just for a short campaign period \u2014 make sure you communicate this in all of your marketing channels to get the best results.<\/p>\n\n\n\n Since this encourages people to spend more<\/strong>, this is what most businesses offer. <\/p>\n\n\n\n If you want to use this tactic, you need to compute your average order value (AOV) and make sure the minimum purchase requirement for free shipping is above that.<\/p>\n\n\n\n In the Philippines, for example, Uniqlo<\/strong> set the minimum single-receipt purchase amount for complimentary shipping at PHP2,500, while for Sephora<\/strong>, it\u2019s PHP1,800.<\/p>\n\n\n\n You may opt to include only specific items in your free delivery service. <\/p>\n\n\n\n Good examples include products that are difficult or slow to sell<\/strong> \u2013 free shipping can encourage their purchase. Popular products<\/a> that are small and lightweight<\/strong> are also often delivered for free.<\/p>\n\n\n\n Or you can choose to exclude a specific category from free delivery. <\/p>\n\n\n\n For example, the local Decathlon <\/strong>store offers free delivery for all non-bulky purchases that total at least PHP2,500. Bulky orders \u2014 which they defined as packages with an actual weight or volumetric weight (whichever is higher) of at least 20 kilograms \u2014 require a delivery fee.<\/p>\n\n\n Popularized by Amazon Prime, many businesses have created their membership programs and offer free shipping to members, usually along with other benefits. Members or subscribers simply need to pay a fixed amount (often annually) to access such privileges.<\/p>\n\n\n\n Example of this is Zalora PH<\/strong>, which offers unlimited free shipping with no minimum spending for PHP750 per year. <\/p>\n\n\n\n This Click-and-Collect tactic involves sending the purchased products not to the buyer\u2019s address but your business\u2019s physical shop for pick-up. <\/p>\n\n\n\n This tactic\u2019s advantage is it can encourage the customer to shop more in your physical store.<\/p>\n\n\n\n Limited offers have long been a mainstay in marketing, as they create a sense of urgency to purchase.<\/strong> If you choose to offer free shipping, it\u2019s ideal to implement it during holiday seasons (like Christmas and Valentine\u2019s Day) to encourage more sales.<\/p>\n\n\n\n If you make it easy for customers to return their purchases, you can increase the likelihood that they\u2019ll actually buy from you.<\/p>\n\n\n\n A local example is Zalora, which offers a 30-day free item exchange or refund (either via pick-up at your house or dropping off the item in specific stores) with no questions asked. That’s excellent customer service<\/a> you should consider applying to your own business.<\/p>\n\n\n\n These are just some of the ways you can provide complimentary delivery to your customers. Some other options are free shipping for specific locations<\/strong> and free shipping for products in abandoned carts<\/strong>. <\/p>\n\n\n\n The possibilities are endless, so create your unique policy by combining or modifying some of these.<\/p>\n\n\n\n If you\u2019re looking for a reliable courier partner to fulfill your promise of free delivery, ship with Ninja Van<\/a><\/strong>, Southeast Asia\u2019s most trusted logistics and delivery service provider.<\/p>\n\n\n\n Happy (FREE) shipping! \ud83d\ude09<\/p>\n\n\n\n Here are more useful tips to boost your sales online:<\/strong> Free shipping attracts more customers to your online store. Here are the best ways free shipping can work for your small business.<\/p>\n","protected":false},"author":5,"featured_media":10391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"7 Ways to Offer Free Shipping to Your Customers","_seopress_titles_desc":"Free shipping attracts many customers. Here are the best ways free shipping can work for your online business.","_seopress_robots_index":"","footnotes":""},"categories":[102,202],"tags":[1240,1242,103,1243,1241,1239],"class_list":["post-1430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","category-established-smes","tag-free-delivery","tag-free-delivery-with-minimum-order","tag-free-shipping","tag-how-to-offer-free-shipping","tag-how-to-offer-free-shipping-for-your-small-business","tag-what-is-free-shipping"],"_links":{"self":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/1430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/comments?post=1430"}],"version-history":[{"count":22,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/1430\/revisions"}],"predecessor-version":[{"id":19383,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/posts\/1430\/revisions\/19383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media\/10391"}],"wp:attachment":[{"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/media?parent=1430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/categories?post=1430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ninjavan.co\/en-ph\/wp-json\/wp\/v2\/tags?post=1430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Why offer free shipping<\/strong>?<\/h2>\n\n\n\n
\n
![\"\"](\"https:\/\/media.giphy.com\/media\/3tpzkqpbVdshXX1By7\/giphy.gif\")
How to offer free shipping: 3 things to consider <\/strong><\/h2>\n\n\n\n
Will it affect your profit margin?<\/span><\/strong><\/h3>\n\n\n\n
![\"Bugs](\"https:\/\/media3.giphy.com\/media\/67ThRZlYBvibtdF9JH\/giphy.gif?cid=1d3ad39fvyh9c3yvp6try6x2pm3feqf0t6towpk4fw55363v&rid=giphy.gif&ct=g\")
What products can you ship for free? <\/span><\/strong><\/h3>\n\n\n\n
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Which locations can you ship to? <\/span><\/strong><\/h3>\n\n\n\n
7 ways to make free shipping work for your business<\/strong><\/h2>\n\n\n
![\"why](\"https:\/\/blog.ninjavan.co\/wp-content\/uploads\/sites\/2\/2021\/02\/GettyImages-624251844-720x480.jpg\")
1. Free shipping for all items<\/h3>\n\n\n\n
2. Free delivery with minimum order<\/h3>\n\n\n\n
3. Free shipping for certain products or product categories<\/h3>\n\n\n\n
![\"\"](\"https:\/\/media.giphy.com\/media\/Qe7CwPQMKjALQFPGIt\/giphy.gif\")
4. Free shipping for members<\/h3>\n\n\n\n
5. Free shipping if the product is sent to a physical store<\/h3>\n\n\n\n
6. Free shipping for a limited time<\/h3>\n\n\n\n
7. Free shipping on return items<\/h3>\n\n\n\n
Offer free delivery <\/strong>and boost your sales<\/h2>\n\n\n
![\"Fire](\"https:\/\/media2.giphy.com\/media\/kgn1gtCuQReAwEfGV6\/giphy.gif?cid=1d3ad39foth6l7cqfdndwxesvy08s3j1w293aopx5b0ijldi&rid=giphy.gif&ct=g\")
4 Online Selling Tips to Increase Your Sales<\/a>
How to Write an Easy Return and Refund Policy<\/a>
Top RTS Reasons and How to Avoid Them<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"